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77Lab provides information on the latest news, technologies and innovations regarding the search marketing engine industry, as well as, useful insights about prominent industry players, yearly events calendar, agency blog and monthly releases
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2009, The Year of the New Media Revolution
To close this year of great technological advancements and innovations, 77Agency decided take a look at some of the most significant events in 2009 and translate them into pictures, to help us remember how new media is changing us and the way we comm...
77Agency hosts photo exhibit and charity auction in support of the Gaetano Bertini Malgarini Foundation and Territori ONLUS
2009 has been the year of the new media revolution. To mark this year of change, 77Agency has commissioned a team of artists to illustrate how new media has changed the way we communicate, share and obtain information. The resulting works will be ex...
Advertisers take reins of campaigns in Facebook shift
77Agency featured on NMA. (click to enlarge) I like it! Share and Enjoy: ...
77Agency releases first advertising tools based on the new Facebook Ads APIs
(thanks Jo!) I like it! Share and Enjoy: ...
77Agency main barcamper at the LUISS BarCamp 2009 Rome
The first edition of LUISS BarCamp 2009 will debut this Saturday, November 21st, at the headquarters of the LUISS Guido Carli University in Rome. The LUISS BarCamp is a non-conference based on the tradition of Stanford University, where anybody can s...
77Agency Launches Third-Party Facebook Ads Manager
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77Agency Develops Facebook Ad Campaign Management Tool
77Agency is pleased to announce the launch of proprietary technology that will make it possible for advertisers to manage their Facebook Ads campaigns more efficiently and effectively. 77Agency developed its software as part of an approved group of ...
77Agency social media seminars in the pipeline for 2010
Last night’s seminar put a close to 77Agency’s sequence of social media events for 2009. We first started organizing these seminars back in July and until now we’ve successfully hosted a total of 8 seminars in 5 different cities inc...
Renewable energy businesses turn to the Web
The web streaming, which was broadcasted live at the ‘Bolla’ by Renzo Piano at Lingotto, dubbed ‘L’individualismo non è più sostenibile’ (Individualism is no longer sustainable) saw one of the most important and signi...
Social Media: interaction, branding, engagement
2009– the year of Social Media in Italy. The total number of Facebook users rocketed to 13 million, which makes it the number one, most visited social network in the country and the number one online activity for internet users in Italy. Howeve...
5 Star Tourism and Travel on the Web
Leisure and luxury travelers have thousands of destinations to choose from. For many years, numerous top tier hotels chose to stay away from the online as a way to avoid being associated with generalist online booking and travel agencies like Expedia...
Engaging brands and customers through Facebook
With a progressively-increasing number of fans – now at 30.788 – the Donna Moderna Facebook Page today ranks itself as the #1 online women’s lifestyle magazine in Italy and #5 in the world beating renowned magazines such as Glamour,...
Small online investments can lead to great results
Socializing and advertising come together in our pocket technology. Online advertising is now integrated with the offline. And the internet is crucial for creativity. This is the opening paragraph of an article issued today on IlSole24Ore’s onl...
77Agency at the Facebook Developer Garage Venice
Our Web Application Manager and Developer, Giovanni Lion, will be attending the Facebook Developer Garage in Venice in representation of 77Agency tomorrow at the ancient Byzantine shipyard, the Venetian Arsenal. This will mark the first meetup that ...
Developing a coherent Facebook and social media strategy
Yesterday, 77Agency in collaboration with Buongiorno Marketing Services, held their 3rd social media event in the month of October dedicated to marketing professionals in Europe. The event was held last night at the private member club, the Soho Hous...
Economy: The Young Italians of 77Agency Conquer the Web
Today, Mondadori’s weekly Business Magazine — Economy — dedicated a page to 77Agency and it’s four founders. (click on image below for larger view). Stefania Medetti, the journalist who interviewed our md, Marco Corsaro, disc...
360° Marketing: Using creativity to integrate offline, social & mobile activities
Last Thursday, for the second time in Italy, 77Agency and Buongiorno Marketing Services, in collaboration with Key-Com and BootB, presented 360° Marketing: Using creativity to integrate offline, social & mobile activities, at the beautiful Adria...
Marco Corsaro on RAINEWS24
77Agency’s MD, Marco Corsaro, went live a few minutes ago on RAINEWS24’s Primetime newscast where he was asked to speak about 77Agency’s story; background information on the 4 founders, types of services the agency provides, client ...
77Agency on ItaliaOggi discussing the powerful advantages of Facebook
77Agency featured in ItaliaOggi article discussing how 77Agency’s close relationship with social network giant Facebook, is helping brand directors and managers understand the advantages behind online advertising through a powerful channel such...
77Agency brings ‘Facebook for Marketers’ to Milan
After three successful seminars in key citites– London, New York and Rotterdam– 77Agency decided to debut in Milan by dedicating an evening to ‘Facebook for Marketers’ with special guestspeaker Diego Oliva, Commercial Director...
Facebook for Marketers: an opportunity not to be missed
Another insightful event hosted by 77Agency and Buongiorno Marketing Services came to a close October 1st, 2009. Last night, the Bulgari Hotel in Milan was host to many top tier marketers who booked their place at the seminar ‘Facebook For Mar...
Donnamoderna.com: Number five online women magazine in the Web
As of today, Facebook serves over 300 million subscribers globally, 11 of which reside in Italy making this the most popular social network in the country. In view of this, DonnaModerna.com, one of Italy’s leading women lifestyle magazines, cho...
Facebook for Marketers
After the first successful seminar ‘Facebook for Marketers’ held at the Soho House London July 1st together with Facebook, we’ve decided to repeat this great experience on September 10th. Once again marketers will have the opportuni...
77Agency kicks off Knowledge Sharing Events with a “Facebook for Marketers” seminar in London!
Yesterday 77Agency held its first knowledge sharing / networking event in London with keynote speaker Facebook and a special guest appearance by BootB. We felt that now by having been working in the digital media space for more than five years and wr...
Fashion and the Web: How brands turn to Facebook and other social platforms
This week’s issue of PambiancoWeek was dedicated to the international fashion trade show, Pitti Immagine, and one of its pieces featured a mashup of the various social media marketing activities renowned fashion brands such as Dimensione Danza,...
Athletes World’s social media strategy
A few days back we discussed about Athletes World’s recent shift towards social media and how the international retailer was in the process of revamping its website. The integration of features such as Facebook Connect into the site as well as ...
A long-established brand goes viral
As mentioned in a previous post, Dimensione Danza chose 77 to develop both a SEO strategy for their website together with the implementation of a social media campaign to create brand awareness and increase site traffic. Click the image below for a l...
77Agency’s know-how supports Blitz news aggregator
77 and Blitz, the one-month old news aggregator by Marco Benedetto are featured on DailyNet where the current VP of Gruppo L’Espresso addresses how he has relied on 77 for the SEO and strategic web consultancy services for his new project. Clic...
Marketing 2.0: an academy that builds future managers
77Academy featured in La Repubblica’s financial supplement, Affari&Finanza. Click on the image below for a larger view. Share and Enjoy:...
Athletes World engages in social media
Today’s DailyNet featured 77 and Athletes World in an article discussing the brand’s recent involvement in the social media and how it is implementing the different tools to increase brand visibility and client interaction. Click on the b...
