Recent Posts Tagged With 'display advertising'

• Social networks account for 25% of all UK online display ad impressions

  Posted on Monday October 26th, 2009 at 12:12 in travel, Online Advertising, telecommunications, retail, banking, social networks, comscore, display advertising, uk ad impressions

  New interesting figures about UK online display ad impressions from a new comScore study revealed that social networking sites account for 13.8 billion display ad impressions in August 2009, nearly 25% of all display ads viewed online. Telecommunicat...

• Google integrates graphic and text ad sales

  Posted on Monday September 21st, 2009 at 11:33 in google, yahoo, adwords, doubleclick, display advertising, ad exchange, google ad network, text advertising, google display advertising

  Thanks to Google’s recent decision of combining sales of display ads and text ads, it’s becoming easier for marketers to plot out their online marketing strategies. Google, the online search giant, is trying to boost the appeal of its gra...

• Online display campaigns rise 11%

  Posted on Wednesday September 9th, 2009 at 10:36 in Online Advertising, digital advertising, display advertising, display ads, online ad campaigns, nielsen research

  The objective of raising brand awareness is sometimes difficult to tabulate, however raising brand awareness will help increase consumer confidence which is key to the success of any brand wishing to have a spot in the online marketplace. Studies hav...

• Interactive Marketing budget predictions looking good for another five years

  Posted on Wednesday July 22nd, 2009 at 11:34 in Online Advertising, email marketing, search marketing, social media marketing, interactive marketing, mobile marketing, forrester research, display advertising, marketing analysis, online marketing budget

  One of marketing’s most powerful trends today is interactive marketing. This kind of interactive advertising not only allows consumers and prospects to actively participate in your marketing scheme, but with a strong interactive marketing strat...

• Super-Sized ads to capture everyone’s attention

  Posted on Tuesday June 30th, 2009 at 09:57 in Advertising, online marketing, Online Advertising, banners, banner ads, opa, display advertising, super size ads, xxl online banners

  In an attempt to reach surfers who ignore banner ads or have a wider ‘blindspot’ than the rest of us, the Online Publishers Association has released new ad formats; XXL boxes that should, in theory, provide a greater branding impact than ...

• Yahoo! launches My Display Ads for small and medium businesses

  Posted on Tuesday June 23rd, 2009 at 09:27 in online marketing, yahoo, search marketing, online branding, display advertising, my display ads, self-service display ads

  As an effort to make it easier for small and medium businesses to bid on online display ads, Yahoo! has unveiled its new self-serve display ad solution, My Display Ads. The platform is meant to send the message to marketers that display advertising i...

• Even in a downturn, new technologies can create opportunity

  Posted on Monday June 15th, 2009 at 09:41 in online marketing, new technologies, online branding, economic downturn, display advertising, online networks, other marketing

  We are proud to present this week’s 77Lab guest blogger, Paul Turner. Paul works on International Sales for Right Media, the world’s largest online advertising Exchange. As part of this role, Paul has worked with prospects and Exchange member...

• Europe Online: The three screens that will dominate according to Microsoft

  Posted on Tuesday April 14th, 2009 at 11:05 in TV, online video, display advertising, european internet usage, internet growth worldwide, pc and mobile, tv viewing vs. online viewing

  Here are Microsoft’s latest predictions and highlights regarding the online’s current growth trends: Almost 50% of Europeans now have an internet connection 9 hours per week spent on the web in 2008, up 27% from 2004 – more time than...

• YouTube advertising more efficient than ever

  Posted on Friday March 27th, 2009 at 12:02 in google, youtube, Online Advertising, online video advertising, tv advertising, display advertising, brand recall

  Yesterday afternoon 77 attended YouTube’s presentation for media agency partners and clients where the Mountain View super search giant Google discussed the myriad opportunities display advertising offers brands worldwide. Francesca Mortari, He...

• Budget allocation favors online advertising over traditional

  Posted on Thursday February 19th, 2009 at 11:05 in email, Online Advertising, new media, social media, traditional media, display advertising, marketing analysis, online budget allocation

  The new IPSOS Marketing and Media survey presented by MediaPost provides a certain breather for the new media industry as it reviews some specifics on what the online ad spending budget allocation looks like for 2009. According to Martin Sorrell, CEO...

• Google Display Ad Builder, be your own designer

  Posted on Wednesday January 14th, 2009 at 10:34 in online marketing, adwords, display advertising, google display ad builder, self-designed online ads

  Google’s Adwords has released a display ad builder which not only facilitates people’s lives (making them a tad more fun) but it also helps reduce costs. No need to hire designers anymore, the new feature enables advertisers to create, de...

• SnapAds, the new display advertising platform that automatically optimizes your campaigns

  Posted on Wednesday November 26th, 2008 at 10:25 in display advertising, weebly, online display advertising, campaign optimization, snapads, higher conversion, increase click-through rates

  You wonder how to make your display advertising worthwhile- especially in times of crisis? We know advertisers and publishers are usually looking for the best way to improve the performance of display advertising campaigns so as to increase consumer ...