Recent Posts
77Lab: European Online Marketing Blog
Return To Blog Listing
77Lab provides information on the latest news, technologies and innovations regarding the search marketing engine industry, as well as, useful insights about prominent industry players, yearly events calendar, agency blog and monthly releases
Recent Posts Tagged With 'google'
Let’s all Wave Goodbye to 2009
Before everyone takes off, hopefully to sunnier climes, for their Christmas holidays, we’d like to leave you with the Waving Goodbye to 2009 video produced by Whirled Interactive. It’s a year-end review, alla Google Wave. The video runs t...
Predictions from Google’s Matt Cutts for 2010
As 2009 draws to a close, it’s time to look back and analyze what the most popular innovations and inventions in the new media arena were. Matt Cutts himself provided his own predictions with regards to the direction the Search market is headin...
Social networks and search engines dominant vehicles for advertising in 2010
Not long after Bing’s launch back in May, a study by Chitika Research reported that its click-through rate (CTR) was 50% better than Google’s. Little has changed since that period. Similar results today report that the new search engine i...
Maintaining a good online reputation to obtain good position in SERPs
It’s in one’s nature to tell more people and friends about bad experiences than good ones. As we already know, bad news can spreads quickly, particularly customer complaints and bad product reviews. Negative online reputation is detriment...
Google Wave invites still in demand despite eBay or Twitter
Since the very last days of September, Google Wave had clearly announced the four ways in which people could get their hands on the real-time communication platform. These were: 1. You signed up early on for a Google Wave account, which could be done...
YouTube launches Promoted Videos outside the U.S.
How can you reach a wider audience and attract attention to your video on YouTube? Mind you, you’re competing with 20 hours of fresh, new footage that gets uploaded to the site every minute. The most popular video site in the planet has just la...
360° Marketing: Using creativity to integrate offline, social & mobile activities
Last Thursday, for the second time in Italy, 77Agency and Buongiorno Marketing Services, in collaboration with Key-Com and BootB, presented 360° Marketing: Using creativity to integrate offline, social & mobile activities, at the beautiful Adria...
Social SEO: an opportunity for search engine visibility
We’ve heard multiple times: content is king, relevant content is fundamental… etc. However, content can only be useful if it is optimized, as pointed out by Lee Odden from Online Marketing Blog. An interesting study about user-generated t...
Digital and mobile advertising keep outperforming other media
Is the digital advertising industry picking up as we approach 2010? According to the Group M, internet advertising will grow by double-digit increases next year. Data shows us that time spent by users on Facebook, Twitter, and MySpace increased more...
Google integrates graphic and text ad sales
Thanks to Google’s recent decision of combining sales of display ads and text ads, it’s becoming easier for marketers to plot out their online marketing strategies. Google, the online search giant, is trying to boost the appeal of its gra...
Online videos more popular than ever before?
Apart from Michael Jackson’s death and the Iranian elections, two news stories that greatly increased total time spent for online video in the month of June, July continued to prove to be a strong month with 21.4 billion videos viewed during th...
Google’s got a secret
Have you already submitted your feedback to the Google team for its new secret project ‘caffeine’? Is Google polishing up before Bing continues to steal win over more search market share? The fact is that Google has been working on what p...
Is Bing good competition for Google?
A lot has been discussed lately regarding the growth of Microsoft’s Bing, but how fast is it really growing? And is its current gain in market share due to the number of people checking out the new search engine? I think many are keeping a cl...
Real Time Search: Facebook buys FriendFeed
Facebook acquired social media feed aggregator FriendFeed, hitting a home run in the real time search game vs. Google and Twitter, and becoming the new social media hub online. Facebook took a bet on FriendFeed showing yet again openness in adopting ...
Google PageRank: Brands surviving the Web
There are various reasons why you would want to achieve a high rank especially if you’re a marketer. The primary one being to generate more leads for your product or service. Another good reason: there are millions and millions of people surfin...
Microsoft’s Bing gets market share (from Google) after the first month
Only a month and a few days after its big debut in the world of search, Microsoft’s new search engine, Bing, is still going strong. According to the data firm StatCounter, Bing, which was launched on June 3rd, took 8.23% of U.S. Web searches in...
Can Bing Level the Search Playing Field?
“If nothing else, it will at least get people to realize that Microsoft is in this game and that there is an alternative to Google…” Bing has come out swinging and is currently experiencing more buzz than Live Search ever had. With ...
Google: The new cure for swine flu?
Earlier this week, Google Mexico and the Mexican government signed an agreenment to promote archaeological and historical sites in a bid to revive tourism following the swine flu epidemic, according to the Press Association. Considering Google’...
Facebook in 2020: The Fears of 2009
Any anticipation of what the future will be like is always a projection of the fears of the present. The movie industry is a perfect example of that, from Terminator that pictures machines eager to annihilate the human race to The Day After Tomorrow ...
The importance of good content: Google’s advice
What do pages at the top of Google have in common? Good content. Marketers are always looking for the best ways to optimize their websites. Before getting into the details of things we can already think of a list of activities to achieve this, for ex...
Move aside Google, make room for Microsoft’s Kumo
It’s official, Microsoft will be launching its new search engine (beta version) code-named Kumo next week according to a recent update we received from the Microsoft Advertising folks this morning. However, The Wall Street Journal suspects the ...
Wolfram Alpha: The new search engine, not Google’s rival
Rumors say it’s the next ‘Google killer’ (haven’t we already heard this? Cuil, maybe?) others, the next-generation search engine. Truth is, it’s just the beginning of Wolfram Alpha, the new computational search engine, w...
Google Squared, Rich Snippets, Search Options; Google’s new search tools are here to help you
According to Marisa Mayer, VP of Google’s search tools, users are becoming more and more sophisticated at search and coming to Google for statistics regarding issues such as the level of carbon dioxide emissions or the number of wildfires in di...
Google plans to sell trademarked keywords to rivals
Geico, LVMH…who’s up next? Can we say Google is headed into dark waters? I guess we will only find out come June 4th. After kicking some controversy in the US and Europe, Google has now decided to go global with an advertising strategy th...
Real-Time, the Buzzword of Social Media
24 Jack Bauer lost the monopoly of real-time in 2006 with the launch of Twitter. As the microblogging service enabled everyone to say what he/she was doing and inform the rest of the world about it, a new habit was created that is now reshaping socia...
YouTube advertising more efficient than ever
Yesterday afternoon 77 attended YouTube’s presentation for media agency partners and clients where the Mountain View super search giant Google discussed the myriad opportunities display advertising offers brands worldwide. Francesca Mortari, He...
No, Kosmix is not the next Google
Rumors in the blogosphere say that Kosmix has come to revolutionize the Web and that it might be the next Google or, for that matter, Google’s successor. Well, the first part could actually be true since the new start-up is presenting itself as...
Google Voice: a new phone service alternative for life
The Mountain View search giant is now ready to tap into telephone communications as it is slowly rolling out it’s new service, Google Voice in the U.S. The new service, however, represents a new version of the GrandCentral service Google acquir...
Google offers interest-based advertising
Google today is launching their interest-based advertising which works by delivering ads based on previously viewed sites, searches and activites on the web. As an effort to make online advertising even more relevant, Google is opening this beta vers...
77 SEO Tips for Universal Search
Universal Search is Google’s recipe for mixing different user intents in a Blended SERP. Whether to face it as a challenge or an opportunity is up to your smooth SEO techniques! You’ve already optimized your existing site content, you’ve le...
