Recent Posts Tagged With 'marketing analysis'

• Small businesses: online is where the growth is

  Posted on Monday November 2nd, 2009 at 11:33 in internet, small business, blogs, SEM, online marketing, email marketing, social media, online communities, campaigner, marketing analysis, online marketing investment

  According to a study by email marketing solutions company Campaigner, higher growth small businesses are spending more on marketing, and favoring online tools such as email marketing over traditional marketing vehicles. Despite the economic climate ...

• Facebook dominant in the U.S. social media scene

  Posted on Tuesday October 13th, 2009 at 10:43 in myspace, facebook, twitter, tagged, marketing analysis, experian hitwise, facebook u.s. market, social media market, time spent on social media, u.s. social media users

  Today, Facebook takes nearly 60% of all social media market share in the U.S., according to the latest Experian Hitwise report. Year over year, Facebook visits nearly tripled increasing from 19.94% in September 2008 to 58.59% the following year. Dur...

• The correlation between paid search and social media

  Posted on Thursday October 8th, 2009 at 11:53 in consumer behavior, social media, ctr, comscore, search behavior, marketing analysis, groupm, paid-for search

  Consumers exposed to a brand’s influenced social media and paid search programs are 2.8 times more likely to search for that brand’s products compared to user’s who only saw paid search. The new study produced by comScore, GroupM S...

• Digital and mobile advertising keep outperforming other media

  Posted on Tuesday September 22nd, 2009 at 11:34 in google, myspace, digital advertising, facebook, twitter, mobile advertising, search advertising, marketing analysis, martin sorrell

  Is the digital advertising industry picking up as we approach 2010? According to the Group M, internet advertising will grow by double-digit increases next year. Data shows us that time spent by users on Facebook, Twitter, and MySpace increased more...

• McKinsey on how companies benefit from Web 2.0 tools

  Posted on Thursday September 3rd, 2009 at 11:11 in rss, internet, Web 2.0, blogs, video sharing, social media, wikis, business and web 2.0, marketing analysis, mckinsey quarterly

  McKinsey just published the results of a survey on how companies are benefiting from Web 2.0, activities which they have been monitoring over the past three years. The survey that was put together focusing mainly on highlighting whether businesses ar...

• WOM spend predicted to hit $3 billion

  Posted on Monday August 17th, 2009 at 10:54 in digital marketing, wom, word of mouth marketing, traditional marketing, marketing analysis, interactive spend, wom association

  There’s been an accelerated shift from traditional to interactive marketing, where brands have had to rethink their communication strategies and change their approaches in order to follow their audience’s migration to new channels. While ...

• Interactive Marketing budget predictions looking good for another five years

  Posted on Wednesday July 22nd, 2009 at 11:34 in Online Advertising, email marketing, search marketing, social media marketing, interactive marketing, mobile marketing, forrester research, display advertising, marketing analysis, online marketing budget

  One of marketing’s most powerful trends today is interactive marketing. This kind of interactive advertising not only allows consumers and prospects to actively participate in your marketing scheme, but with a strong interactive marketing strat...

• How much do consumers trust advertising? Online advertising?

  Posted on Thursday July 16th, 2009 at 11:13 in Online Advertising, nielsen, traditional advertising, print ads, radio ads, newspaper ads, marketing analysis, decision-making process, people trust ads

  On a previous post we discussed about the importance of friend’s opinions when it comes to the decision-making process prior to buying a product. The latest research from Nielsen together with the World Federation of Advertisers (WFA) reveals s...

• Martin Sorrell on today’s global economic crisis: Is it over?

  Posted on Wednesday July 8th, 2009 at 10:56 in online marketing, internet advertising, digital advertising, traditional advertising, wpp, economic recession, la repubblica, marketing analysis, martin sorrell

  “We all feared a coming apocalypse, the end of the world. But this didn’t happen and never will. We are facing a very deep recession, one that’s worse in America more than any other part of the world, but the worst has already happe...

• Microsoft’s Bing gets market share (from Google) after the first month

  Posted on Tuesday July 7th, 2009 at 10:39 in google, Microsoft, yahoo, search engines, steve ballmer, market share, bing, online search, marketing analysis

  Only a month and a few days after its big debut in the world of search, Microsoft’s new search engine, Bing, is still going strong. According to the data firm StatCounter, Bing, which was launched on June 3rd, took 8.23% of U.S. Web searches in...

• Who said you couldn’t innovate during a recession?

  Posted on Monday May 11th, 2009 at 11:14 in social media, digital marketing, mobile marketing, online marketing strategy, marketing analysis, traditional vs. digital

  It’s like the first time you were asked to put in your credit card number on one of those e-commerce websites like eBay. Really? What if…? The same is true for social media for example. It’ll take a while before everyone starts adop...

• Companies focus on the ROI of marketing spend

  Posted on Thursday April 2nd, 2009 at 06:31 in internet, digital advertising, online marketing tactics, marketing analysis, online marketing spend, higher roi, traditional vs. digital

  Internet is changing the way companies communicate in the pursuit of brand building and commerce particularly since it’s become a rapidly emerging topic with continually evolving strategies and marketing tactics such as online PR, SEM/SEO,corpo...

• BBC on crossing Offline and Online media

  Posted on Tuesday March 3rd, 2009 at 10:11 in online marketing, bbc, offline marketing, viewership, marketing analysis, bbc's marketshare, media crossover, offline versus online

  As pointed out on one of our previous posts, 77 attended BBC’s presentation of the European Media & Marketing Survey which highlighted, not only the facts and figures regarding BBC’s European viewership and reach, but also looked into...

• BBC’s European Media & Marketing Survey

  Posted on Tuesday February 24th, 2009 at 11:30 in bbc, Online Advertising, marketing analysis, online trends, online versus offline, online audience, online media and marketing, online shift

  Thanks to Blei Spa, the leader representative agency for advertising in foreign media, today we were able to attend BBC’s European Media & Marketing presentation which took place at the Four Seasons in Milan this morning. EMS is the biggest...

• Budget allocation favors online advertising over traditional

  Posted on Thursday February 19th, 2009 at 11:05 in email, Online Advertising, new media, social media, traditional media, display advertising, marketing analysis, online budget allocation

  The new IPSOS Marketing and Media survey presented by MediaPost provides a certain breather for the new media industry as it reviews some specifics on what the online ad spending budget allocation looks like for 2009. According to Martin Sorrell, CEO...

• The count reached 1 Billion Internet Users Worldwide

  Posted on Tuesday January 27th, 2009 at 10:33 in internet, google, Microsoft, yahoo, social networks, online users, marketing analysis, internet users worldwide

  The digital world has been measured. The global online audience has surpassed the one billion mark, according to comScore. “It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becomi...

• Global ad spend climbs up and the industry holds steady

  Posted on Friday January 16th, 2009 at 11:17 in economic crisis, marketing analysis, ad spend figures, global ad spend, nielsen statistics

  Nielsen Media Research recently delivered a report revealing how global ad spend in some of the countries covered in the study managed to stand firm despite the global crisis. Statistics show an increase in the global advertising market of nearly 3% ...

• Online advertising continues its rise for next year

  Posted on Friday December 12th, 2008 at 12:02 in myspace, Online Advertising, predictions, digital marketing, video advertising, marketing analysis

  This guest post was written by: Manuela Tangredi  The recent financial crisis is rapidly expanding to real economy causing a decline in consumption and production growth and thus a cut-down in advertising budgets is to be expected. On the contrary t...

• Traditional vs. Internet advertising in 2009?

  Posted on Monday December 1st, 2008 at 10:29 in new media marketing, barclays, credit suisse, traditional advertising, marketing analysis, ad spend for 2009, advertising forecasts, traditional marketing vs. online advertising

  Internet advertising might become an island of stability in the midst of the world financial crisis. According to Barclay’s analysts, U.S. advertising revenue is forecasted to fall in 2009, with declines in most media but hitting newspapers and mag...

• The three screens: Mobile, TV and Internet taking all the viewership

  Posted on Thursday November 27th, 2008 at 11:24 in web, online video, nielsen, time spent online, internet usage, mobile usage, marketing analysis, tv viewership

  In America people don’t seem to keep away from their TVs, mobiles and the Internet. According to a Nielsen research, as of 3Q 2008, the average American spends 27 hours a month surfing the Web, 3 hours a month watching mobile videos and 142 a m...