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77Lab provides information on the latest news, technologies and innovations regarding the search marketing engine industry, as well as, useful insights about prominent industry players, yearly events calendar, agency blog and monthly releases
Recent Posts Tagged With 'media news'
IAB Forum 2009 and Internet’s role in the Italian landscape
Today was the opening day of the long-awaited digital marketing event in Milan, IAB Forum 2009 at the Milano Convention Center (MIC) which we couldn’t possibly miss, of course. I couldn’t help but to realize the selection of main sponsors...
Google’s music service to beat Apple’s iTunes?
(image credit: siliconrepublic.com) It seems Google is deviating its attention from YouTube and is finding more ways to monetize through its own search site, yet again. But its seems the search giant is not alone in the development of new strategie...
Google Wave invites still in demand despite eBay or Twitter
Since the very last days of September, Google Wave had clearly announced the four ways in which people could get their hands on the real-time communication platform. These were: 1. You signed up early on for a Google Wave account, which could be done...
Is Google Wave reinventing Email?
Today, Google Wave, an online tool for real-time communication designed to merge e-mail, instant messaging, wiki, and social networking got sent out to approximately 100,000 beta testers. Email marketing in particular still remains as a cheap, tang...
Facebook and Nielsen Best Friends Forever
(image credit: AFP) Facebook: 300 million users and still going strong. Although to some marketers advertising on Facebook still remains both an enigma and a challenge, others have found integrating Facebook into their online promotions to be t...
Italian Antitrust Authority opens an investigation on Google News Italia
(image:floridaventureblog) Google News comes under fire from Italian Antitrust Authority (Italy’s Monopolies and Mergers Commission as it is referred to in the UK) for abuse of a dominant position. The Italian Federation of Newspaper Publishers...
Is it a trend hype or real technology hype?
Want to know about the impact of new technologies and the latest trends? Gartner’s ( the information technology research company) Hype Cycle Special Report evaluates the biggest trends in technology for 2009 categorizing them under the followin...
Real Time Search: Facebook buys FriendFeed
Facebook acquired social media feed aggregator FriendFeed, hitting a home run in the real time search game vs. Google and Twitter, and becoming the new social media hub online. Facebook took a bet on FriendFeed showing yet again openness in adopting ...
The opinion that really counts for consumers? Yours!
Nielsen’s new study revealed some very interesting facts about consumer’s level of trust when it comes to Internet advertising. The latest global consumer survey ran by the company disclosed that many consumers base their buying decisions...
Google: The new cure for swine flu?
Earlier this week, Google Mexico and the Mexican government signed an agreenment to promote archaeological and historical sites in a bid to revive tourism following the swine flu epidemic, according to the Press Association. Considering Google’...
Digital Britain Unconference: Example of Social Media in Action
Broadband will save us from depression and generate an incredible number of jobs. As weird as it may sound, this is what we have been hearing mostly in the western world over the past year. Several governments have included in their stimulus package ...
Facebook now worth $10 billion thanks to Russian firm
Facebook just received a cool $200 million investment from the Russian internet firm, Digital Sky Technologies (DST), which now values the social networking giant at $10 billion. Despite the rough economic times, Facebook continues to demonstrate ong...
77’s message to earthquake victims
77Agency would like to express its deepest sorrow and condolences to all the victims of the earthquake which hit the city and province of L’Aquila (near Rome) in central Italy. The government has estimated that nearly 17,000 people were left ho...
Gmail Blackout and the Aftermath
The blogosphere calls it ‘GFail’ others ‘Blackout’, Google’s 3-hour outage really scared Gmail users after a software glitch crashed the service this past Tuesday. A universe of 113 million Gmail users was left without...
NASA and Google: “Prepare humanity for accelerating technological change”
(image credit: NASA) The formation of the new Singularity University brings together the world’s brightest, most forward-thinking students and professors in a collective effort to solve “humanity’s grand challenges” by looking at them in a ne...
Google Earth, 3D mapping of the Ocean Floor
(photo credit: tecnoartes.net) Google has finally unveiled its new mapping tool, Google Ocean. We had already become acquainted with it in one of my previous posts, when we discussed that a group of experts were undergoing 3D mapping tests of what ha...
New horizons for Yahoo and MySpace
MySpace, Yahoo and Intel have joined forces to offer users a way to exchange messages with friends through their television sets while at the same time watching their favorite show. What’s this all about? BusinessWeek disclosed it’s a soc...
Walt Disney Company appoints new General Manager of Online and Mobile Division, Sara Passarella
77Lab is proud to announce Walt Disney Company- Italy has recently appointed Sara Passarella as the new Director and General Manager of its Online and Mobile Division. As pointed out on today’s Corriere della Sera and the press release inclu...
Warning: Internet Explorer is risking people’s security
As reported by the BBC, current users of all versions of Microsoft Internet Explorer browser are currently vulnerable to getting hijacked due to a serious security flaw that has yet to be fixed. It’s been reported that at least seven versions o...
Google pushing forward in the Russian market
Following up on our previous posts regarding Google’s failure to acquire Begun, the Russian contextual advertising company, we have some good news: Google might be ready for a comeback! This time, it’s not about acquisition but about a bu...
