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77Lab provides information on the latest news, technologies and innovations regarding the search marketing engine industry, as well as, useful insights about prominent industry players, yearly events calendar, agency blog and monthly releases
Recent Posts Tagged With 'new media tips'
Handy tools for managing social media
Since social media represents one of the hottest trends in online marketing today, people as well as companies are dramatically changing the way they market themselves in order to adapt. As a result, the popularity of social media sites has grown and...
Social Flat Hunting
I recently went through, as everyone does now and again, one of the most awful experiences of modern life in any big city: flat hunting. Time consuming, tiring and stressful experience: I hate it. But what I discovered recently is that you can use so...
Why have a wiki for your business?
First of all, what’s a wiki? Wiki is Hawaiian for ‘fast’, it’s a website where you can share/edit/delete/add content and it’s often used by businesses as an intranet system, as well as, a place to share files, documents ...
Why is online good for providing customer care?
Answer is…immediacy. As Seth Godin clearly states it, “self-service customer support outperforms the traditional model because people don’t have to wait in line.” Today, there are many online services available that allow for ...
Social Media Monitoring; how to go about it and why
There’s nothing new about the statement that social media is extremely fast-moving and fluid, hence it’s very important for agencies, marketers and advertisers, who dedicate loads of time into them, to understand how to go about controlli...
Word of Mouth Marketing: How to get people to talk about you
Blogs, viral marketing, communities, forums, chats, social networks all fall under the same category- word of mouth marketing. These are all techniques that can be used to engage with current and potential customers as well as to get people talking a...
Tips for optimizing your site for Twitter
There are many important online marketing strategies that can help you be successful with optimizing your business on the web. Some of these include building a marketing plan for your site and your business, issue press releases, case studies, monthl...
Advertising on Twitter: A double-edged sword
Twitter is the darling of the media in 2009, no question about it. The question is (especially for marketers): “How can I take advantage of it?” Some have succeeded through the use of the service itself, but others would like to resort to...
Corporate Culture important for an effective social media strategy?
image credit: Gilbert International I just happened to come across this blogger’s site, Adam Christensen, also an IBM employee, who features a quite useful Slideshare presentation of a particular IBM case study regarding social media and corpor...
Recommended tools for a better Twitter experience
Post Highlights Share files with your Twitter contacts in a simple way Monitor your visitor’s activity and notify Twiterverse about specific searches executed on your site Receive richer Twitter email notifications whenever someone follows y...
Internet World 2009, London: Day 1
77Agency is going to be at the Internet World in London for the three days of the fair. We are covering the event extensively on Twitter. After one day spent here meeting people in the industry and attending several conferences and debates on social ...
Tips to choosing the best Web 2.0 tools for your business
What should your company’s Web 2.0 approach be? It is often seen companies adopt Web 2.0 as a new way to market to customers instead of an alternative marketing strategy-usually complimentary to other marketing efforts being implemented. Web 2....
Not sure what to do with a Blog? Here’s 7 Tips
If done right, blogs can be very beneficial for companies of any size and nature and can bring you closer to your current and potential customers. Blogs can help you inform and communicate with the right audience as well as establish and strengthen r...
Domino’s Pizza YouTube video scandal: What to learn from it
Talk about generating negative press for your company…but more importantly, would you do such a thing if you knew you’d get big time sacked? Well, two brilliant Domino’s Pizza employees didn’t think so. They thought it was fun...
Do not be fooled by Social Media
Many recent studies have proved that marketers employ some form of social media to market and promote their businesses. Twitter, blogs, LinkedIn and Facebook (in that order) are amongst the most popular networks often used by marketers according to a...
Push and Pull online PR
As social media continues to emerge and the number of people engaged in these networks continues to increase, marketers are focusing and shifting most of their marketing efforts to the online in order to make it to the mainstream. We can say that due...
StepRep: Monitor your Online Reputation
We’ve touched on this subject before, online reputation management and the importance of having a positive image for a business’s success not to mention a durable competitive advantage. If you have an online presence and are engaged in so...
BootB.com: Where creative minds meet
Unleash the creative monster in you! Pitch your ideas and get paid for them. Bootb is an online haven for the restless mind. It’s a place where ‘Brand Builders’ meet ‘Creative Brains’ for the development of great ideas. ...
Platforms for Growth
77Lab is happy to welcome our very first Guest Blogger, Roger Williams, International Marketing Director, Right Media. Roger will be sharing exciting new information with us through his insights and his extensive knowledge of advertising exhange pl...
Offline Gmail….Yipee!!
I can’t even begin to tell you the number of times in which I’ve had to steal wireless Internet from my neighbors (usually happens when I’m back home in Venezuela) or when wi-fi fails mercilessly at state-of-the-art airports such as...
