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77Lab provides information on the latest news, technologies and innovations regarding the search marketing engine industry, as well as, useful insights about prominent industry players, yearly events calendar, agency blog and monthly releases
Recent Posts Tagged With 'search engine marketing'
Bing gets visual with Visual Search
It might still be too early to tell how Bing’s new rich-media search feature will affect marketers and their ability to be found online. However, it’s gone live and it’s working. The new Bing Visual Search feature that displays sear...
Is Bing good competition for Google?
A lot has been discussed lately regarding the growth of Microsoft’s Bing, but how fast is it really growing? And is its current gain in market share due to the number of people checking out the new search engine? I think many are keeping a cl...
Real Time Search: Facebook buys FriendFeed
Facebook acquired social media feed aggregator FriendFeed, hitting a home run in the real time search game vs. Google and Twitter, and becoming the new social media hub online. Facebook took a bet on FriendFeed showing yet again openness in adopting ...
BingTweets Hops on the Real Time Search Train
Emerging throughout the hype that is surrounding Twitter and FriendFeed, real time search is receiving heaps of attention throughout the industry. In turn, real time search engines have been popping up everywhere. Among the notable additions is BingT...
Can Bing Level the Search Playing Field?
“If nothing else, it will at least get people to realize that Microsoft is in this game and that there is an alternative to Google…” Bing has come out swinging and is currently experiencing more buzz than Live Search ever had. With ...
Google: The new cure for swine flu?
Earlier this week, Google Mexico and the Mexican government signed an agreenment to promote archaeological and historical sites in a bid to revive tourism following the swine flu epidemic, according to the Press Association. Considering Google’...
The importance of good content: Google’s advice
What do pages at the top of Google have in common? Good content. Marketers are always looking for the best ways to optimize their websites. Before getting into the details of things we can already think of a list of activities to achieve this, for ex...
Move aside Google, make room for Microsoft’s Kumo
It’s official, Microsoft will be launching its new search engine (beta version) code-named Kumo next week according to a recent update we received from the Microsoft Advertising folks this morning. However, The Wall Street Journal suspects the ...
Wolfram Alpha: The new search engine, not Google’s rival
Rumors say it’s the next ‘Google killer’ (haven’t we already heard this? Cuil, maybe?) others, the next-generation search engine. Truth is, it’s just the beginning of Wolfram Alpha, the new computational search engine, w...
Google plans to sell trademarked keywords to rivals
Geico, LVMH…who’s up next? Can we say Google is headed into dark waters? I guess we will only find out come June 4th. After kicking some controversy in the US and Europe, Google has now decided to go global with an advertising strategy th...
Advertisers shift online spend towards Behavioral Targeting
Online advertisers and agencies are currently turning to behavioral targeting to communicate better and more directly with consumers. Basically, they’re willing to bid more for clicks based on behavioral information. According to findings from ...
No, Kosmix is not the next Google
Rumors in the blogosphere say that Kosmix has come to revolutionize the Web and that it might be the next Google or, for that matter, Google’s successor. Well, the first part could actually be true since the new start-up is presenting itself as...
Google offers interest-based advertising
Google today is launching their interest-based advertising which works by delivering ads based on previously viewed sites, searches and activites on the web. As an effort to make online advertising even more relevant, Google is opening this beta vers...
Microsoft’s Kumo to outstrip Google
Rumors say Microsoft Corp. has begun testing the modified version of its revamped online search service, dubbed kumo.com, which is said to replace its current portal Live Search. The unofficial search service will be launched in an attempt to seize f...
77Academy New Media Corporate Training Program
Due to great demand and the power of WOM, our 77Academy has evolved. For those companies who are in a state of readiness to face the economic slowdown, 77 has created the 77Academy Program, tailored new media training program, in reponse to the the l...
77Agency officially listed GAAC
Scouting and actually finding the right online agency for your business can be quite a daunting task, not to mention, expensive. Having an agency to manage all online advertising activities nowadays has become a core element within most businesses...
