Blog Detail
A blog for the Secret Agent Advertiser
http://blog.agentsilverfox.com/
SILVERFOX provides next generation digital media and advertising services. Delivering world-class, digital advertising strategy, our agents help brands navigate today's complex media environment. No simple task - but our multi-platform integrated planning approach ensures our clients maximize their marketing investment in the digital channel.
Recent Posts
Social Media Dialog
Social Media DialogWhat’s one of your most valuable marketing assets? Most likely it’s your in-house email list. Planned and managed properly, the return on investment of your in-house list is invaluable to your business and your busi...
Search Thru Rate
Search Thru Rate (STR): The increase in brand search activity as a direct result of an ad placement, marketing campaign, event sponsorship, or press release, etc. Brand keywords or campaign keywords (i.e. American Express, AMEX credit card, My Life M...
Heat Synching Media Analysis
No, it’s not a new weapon employed by the U.S. Military, but rather a click-stream strategy employed by our secret agents. If you’re an advertiser that invests marketing dollars in digital media to drive traffic to your site, it’s important t...
