Blog Detail
A Dime a Dozen Small Business, Tech and Talk
http://elliotross.wordpress.com
Tech, For Non-Tech Managers in the Small to Medium Business
Recent Posts
Tech Standards? Or The Wild, Wild, West Of IT?
Gary Hamel writing on the Wall Street Journal blog blasts corporate IT departments for enforcing technology standards with a post titled; Why Don’t IT Departments Give Employees More Freedom? The premise is that if the best tool for the job is som...
Book Review: IT Savvy
I recently finished IT Savvy by Peter Weill, and Jeanne W. Ross. An excellent book, but I actually had to debate writing this review. Quite simply, this blog is dedicated to you, the hard working executives and managers in the SMB space. And this tex...
Have I Mentioned Process Comes Before Technology?
I was recently talking with the president of a SMB, and during that conversation he mentioned some technologies he was thinking about implementing to improve some of his internal processes. It is a constant refrain. Technology Takes Last Place Techno...
Why Your Product Demo May Be Worthless
For B2B vendors that are in the business of selling software, One common method of driving customers to your product is providing a time limited, demonstration version of that product. This can be a great way to let prospects try before they buy. Wh...
Are You Creating Social Media Bullsh*t?
Two incidents prompted this post, the first incident occurred directly to me, the second was a conversation with strategist and researcher Esteban Kolsky that started via twitter when he was stranded in an absolutely wild number of airports on an a...
Why That Tutorial Content on Your Web Site May Be Worthless
One common method of driving customers to your product or service can be a little freebie teaser to get prospects interested in talking to you. That type of freebie content could include case studies, white papers, and the topic of this post; The Tut...

