Blog Detail
ABC Copywriting Blog
http://www.abccopywriting.com/blog/
Advice, reflections and general thoughts from Tom Albrighton, the freelance copywriter behind ABC Copywriting. ABC is a copywriting agency based in Norwich, Norfolk, UK, offering professional and creative copywriting to businesses and agencies. Marketing, websites, SEO, articles, PR and more.
Recent Posts
How to write compelling calls to action
What is a call to action? A call to action is a short piece of text (usually one or two sentences) in an advertisement or marketing communication that encourages the reader to take a particular course of action – buy, donate, make contact and so o...
Ten great songs for running
Haruki Murakami likes the Stones and Clapton, but here’s a few recommendations if you prefer something a little harder to get you through that last mile. Paul Oakenfold ‘Ready, Steady, Go’ Imagine you’re a steely-eyed Treadstone ag...
If clichés work, use them
The other day, I asked the Twitterverse its opinion on a particuarly hackneyed phrase I was considering using in a copywriting assignment. Predictably, the reaction was equivocal. I felt unsure myself. And yet I submitted the text with the phrase int...
Should you say ‘I’ or ‘we’?
‘Do you need a wee?’ I wonder how many times I’ve asked my little daughter that question. If only I was given a penny every time she stubbornly refuses to spend one. And, in a different sense, many of my freelance, sole-trader or consultant cli...
Top ten tips for freelance copywriters
Once, I commissioned freelances. Then, in a Sméagol-to-Gollum style transformation, I got made redundant and had to scrape together a living in the hand-to-mouth, twilight scavenger world of the freelance copywriter. I could have been a contender. B...
Let’s be honest
When discussing copywriting assignments with my clients, I sometimes feel obliged to point out that whatever I write about their business should be true. It’s not that they’re asking me to tell outright lies. It’s more a desire to be over-optim...

