Blog Detail
ABC Copywriting Blog
http://www.abccopywriting.com/blog/
Advice, reflections and general thoughts from Tom Albrighton, the freelance copywriter behind ABC Copywriting. ABC is a copywriting agency based in Norwich, Norfolk, UK, offering professional and creative copywriting to businesses and agencies. Marketing, websites, SEO, articles, PR and more.
- Added on: Jul 31st, 2009
- Country: United Kingdom
- Language: English
- Author: Tom Albrighton
- Listed in: Copywriting Marketing
- Tags: SEO Marketing Advertising copywriting ABC slogans
Recent Posts
How to write compelling calls to action
What is a call to action? A call to action is a short piece of text (usually one or two sentences) in an advertisement or marketing communication that encourages the reader to take a particular course of action – buy, donate, make contact and so o...
Ten great songs for running
Haruki Murakami likes the Stones and Clapton, but here’s a few recommendations if you prefer something a little harder to get you through that last mile. Paul Oakenfold ‘Ready, Steady, Go’ Imagine you’re a steely-eyed Treadstone ag...
If clichés work, use them
The other day, I asked the Twitterverse its opinion on a particuarly hackneyed phrase I was considering using in a copywriting assignment. Predictably, the reaction was equivocal. I felt unsure myself. And yet I submitted the text with the phrase int...
Should you say ‘I’ or ‘we’?
‘Do you need a wee?’ I wonder how many times I’ve asked my little daughter that question. If only I was given a penny every time she stubbornly refuses to spend one. And, in a different sense, many of my freelance, sole-trader or consultant cli...
Top ten tips for freelance copywriters
Once, I commissioned freelances. Then, in a Sméagol-to-Gollum style transformation, I got made redundant and had to scrape together a living in the hand-to-mouth, twilight scavenger world of the freelance copywriter. I could have been a contender. B...
Let’s be honest
When discussing copywriting assignments with my clients, I sometimes feel obliged to point out that whatever I write about their business should be true. It’s not that they’re asking me to tell outright lies. It’s more a desire to be over-optim...
