Blog Detail
acSellerant - Profitable Growth for IT Providers
http://www.acsellerant.com
Relevant and useful information for SMB IT providers about inbound marketing and content marketing.
- Added on: Nov 13th, 2009
- Country: United States
- Language: English
- Author: Bob Leonard
- Listed in: Marketing Internet
- Tags: b2b business to business marketing msps marketing vars marketing isvs marketing sis
Recent Posts
100 Content Marketing and Social Media Predictions for 2010
Joe Pulizzi, the de facto worldwide thought leader for ‘content marketing’, has included me (along with Seth Godin, Mike Volpe, David Meerman Scott, John Jantsch, and 55 others) in his list of contributors. I’ll give you the link (I...
How Do You Communicate Value in a Digital World?
A client said something to me last week that I want to share with you. He asked me, “How do we communicate value in a digital world?” I asked him what he meant. He said, “Our services are virtual. We remotely monitor our customers’ systems ...
Content Strategy – Required for B2B Success
Years ago your Sales department controlled every step of a prospect’s movement through the sales cycle – from initial interest to closing the deal. Your salespeople managed the prospect’s access to information about your products and servic...
35,000 Feet to Street Level w/ Sales Enablement
A week ago I attended an event put on by one of my clients. A ‘Global VP’ from a multinational IT mega corporation was flown in to speak to a room full of executive clients and prospects. The topic was Business Intelligence, so I was looking forw...
Marketing Defined
Let me preface by saying this isn’t a textbook definition of ‘Marketing’. It isn’t how the American Marketing Association, or Proctor & Gamble, or even Apple would define it. This is Bob Leonard’s definition of ̵...
What Every MSP Ought to Know About Electronic Records Management
There’s a massive opportunity available for vendors serving banks and insurance companies. Many regulations have been passed in recent years, and there’s more on the way. Regulatory compliance is a significant issue facing not only banks ...
