Blog detail
Ad Age PR Diary
http://adage.com/smallagency/index?sid=Eric%2…
- Author: Eric Webber
- Listed in: Public Relations Marketing
- Tags: Marketing Advertising Communications pr crisis reputation
- Added on: Mar 24th, 2008
- Country: United States
- Language: English
Highly regarded PR and Marketing Communications veteran gives his views on the art, or lack of it, of the PR business for the country's leading marketing and advertising magazine.
Recent Posts
Hiring the Right Clients
Stop being hired by clients and start hiring them. Stop waiting to receive an RFP or mailing hundreds of clients four to six times a year to stay "top of mind." Instead, pick the folks you really want to work with, regardless of how big the...
Olympic Marketing Earns Gold Medal in Boring
You would think there would be at least a remote sense of anticipation about the upcoming Olympic Games. I've had more anticipation over what I'm having for lunch....
Bud Light Presents: Dead Air
Anheuser-Busch's decision to scale back on radio is some pretty substantial news to the industry. The first reaction that most people will have is that of doom and gloom. In some ways, that's accurate. In other ways, it could be considered ...
Recession Still Getting You Down?
I have spoken with several agency CEOs in recent weeks, and have even experienced it myself in my agency -- there has been a slowdown with clients pulling the trigger on business. RFPs are in limbo. Pitches are made and winners are not decided, with ...
Can Advertising Boost U.S. Soccer?
The Euro Cup is in quarterfinals right now and it's got me thinking about a brand that could use some advertising help: American soccer....
