Blog Detail

AdExchanger.com - Online Advertising Exchange News

http://www.adexchanger.com

Online advertising exchange news blog dedicated to the rapidly expanding online advertising exchange marketplace.

• Added on: Nov 30th, 2008
• Country: United States
• Language: English

• Author: advertisingus
• Listed in: Marketing Technology
• Tags: Advertising media ads exchange banners buying

Recent Posts

• Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges

  Posted on Thursday November 19th, 2009 at 06:05 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms. In this survey of a broad, cross-section of the digital ad industry, AdExchanger.com looks back and looks ahead wi...

• More Reaction From The Demand-Side Platforms: On Right Media And Multiple Exchanges

  Posted on Thursday November 19th, 2009 at 06:04 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  And now.. The Demand-Side Platform reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. AdBuyer.c...

• More Reaction From The Ad Networks And Exchanges: On Right Media And Multiple Exchanges

  Posted on Thursday November 19th, 2009 at 06:03 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  And now.. Ad Networks and Exchanges reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. 24/7 Rea...

• More Reaction From The Agencies: On Right Media And Multiple Exchanges

  Posted on Thursday November 19th, 2009 at 06:02 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  And now.. Agency reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. Havas' Adnetik Hill Hollida...

• X+1 Announces Media+1 Platform; Rubicon Project Sees CPM Increase; AdSafe Media On Brand Firewall

  Posted on Thursday November 19th, 2009 at 05:33 in Marketing, ad network, fetchback, retargeting, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. [x+1] Announces Media+1 In a release, [x+1] announced it's new Media+1 platform - "a full-featured media targeting platform" for marketers and agencies as the audience b...

• Talking Data With TARGUSinfo and Invite Media

  Posted on Wednesday November 18th, 2009 at 12:30 in Marketing, Advertising, media buying, ad network, ad exchange, ad exchange news

  TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media. AdExchanger.com...

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