Blog Detail

AdExchanger.com - Online Advertising Exchange News

http://www.adexchanger.com

Online advertising exchange news blog dedicated to the rapidly expanding online advertising exchange marketplace.

• Added on: Nov 30th, 2008
• Country: United States
• Language: English

• Author: advertisingus
• Listed in: Marketing Technology
• Tags: Advertising media ads exchange banners buying

Recent Posts

• Guidelines On Behavioral Targeting; Omnicom Media Group CEO Spiegel Interviewed by ContextWeb; Lookery Gives SWOT

  Posted on Friday July 3rd, 2009 at 08:33 in ad exchanges, ad networks, agencies, behavioral advertising, marketers, Online Advertising

  The New York Times' Stephanie Clifford looks at recent initiatives to overcome privacy regulation efforts in the online ad industry in "Industry Tightens Its Standards for Tracking Web Surfers." The article coincides with a new industry report call...

• Mpire CEO Matt Hulett Says Verification Space Could Change The Ad Industry

  Posted on Thursday July 2nd, 2009 at 08:09 in ad exchanges, ad networks, Advertising, Online Advertising, technology news, widgets

  Matt Hulett is CEO of Mpire, an online advertising solutions company. AdExchanger.com: Mpire's AdXpose appears to give advertisers insight on placement and context. Yet, the trend these days seems to put more importance on targeting audience and addr...

• Search Engine Land on OPA; NY Times on Mullen; BlueKai CEO Tawakol on Free Media; Skechers on Behavioral; MediaMath Remarketing

  Posted on Wednesday July 1st, 2009 at 14:34 in ad agencies, ad exchange news, Advertising, Creative, Marketing, publishers

  Greg Sterling delivers the OPA case on display advertising to search marketers on Search Engine Land. In the process, Greg digs up 2008 data from Tacoda (now AOL's property) regarding clickers. Sterling concludes, "The bottom line is that a CTR is no...

• OpenX CEO Tim Cadogan Says Exchange Showing Traction; OpenX Market Doubles In 2 Months

  Posted on Wednesday July 1st, 2009 at 07:29 in ad agencies, ad exchange news, ad exchanges, ad networks

  Tim Cadogan is CEO of OpenX, an online advertising technology company. AdExchanger.com: When you say (MediaPost 6/29) OpenX Market is more like a search marketplace whereas Right Media is more like a financial market, what do you mean? TC: Just to be...

• Quantcast Announces Media Program; OPA Big Ads Imminent; PopularMedia Sold; Local News Using Self-Serve

  Posted on Tuesday June 30th, 2009 at 18:23 in ad agencies, ad exchange news, ad exchanges, audience, Marketing

  Quantcast is going ahead with its efforts to offer a new opportunity for marketers who wish to leverage the millions of Quantcast pixels all over the Internet that can help provide insight into audience.   Dubbed the  "Media Program" (see release)...

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