Recent Posts Tagged With 'AOL'

• Google’s Long Tail Revolt?; Exchange 3.0; Initiative On Performance; Publicis Approaches 25% In Digital Revs

  Posted on Wednesday October 28th, 2009 at 04:27 in google, Advertising, yahoo, AOL, display advertising, ad exchange, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange Update - Long Tail Revolt? Barry Schwartz of the Search Engine Roundtable blog notes a trend among a small number of long tail publishers regardin...

• Whither The IPO; Consumers Reaching Brands More Online; WPP Group Maintains Digital Lead

  Posted on Wednesday October 21st, 2009 at 05:27 in google, entrepreneur, yahoo, AOL, media buying, display advertising, ad agency, ad network, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here....

• Google Campaign Insights Launched; Millard On Ad Scarcity; AOL And Yahoo! Talking Content

  Posted on Tuesday October 20th, 2009 at 05:20 in google, yahoo, AOL, media buying, ad agencies, google toolbar, ad network, ad exchange, ad exchange news, campaign insights

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Releases Campaign Insights Ad Age's Michael Learmonth looks at Google's answer to Microsoft's engagement mapping called "Campaign Insights." According to Learmont...

• Facebook Takes Control Of Its Brand; Are YOU Certified? InterCLICK Is With Bizo; Lookery Exec Lands; IAB Chair Moore’s Dimestore Is Bought

  Posted on Tuesday October 6th, 2009 at 05:01 in AOL, ad networks, media buying, display advertising, fox interactive media, ad exchange, ad exchange news, news corp digital media

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Facebook Shuts Down Some Ads According to All Facebook, Facebook is getting more aggressive about policing the advertisements ad networks place through the social media p...

• Quigo And Tacoda Finished In Name; Omnicom Readies For Acquisitions; Ad Hedge Fund Ruminations

  Posted on Thursday October 1st, 2009 at 05:41 in trademarks, AOL, planning, media buying, ad agencies, tacoda, quigo, ad exchanges, holding companies, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Quigo And Tacoda Names Cut In the speed of a tweet, AOL Advertising announced through its Twitter account that the Quigo and Tacoda names were company names non-grata. (...

• CNET Founder On CPMs; AdBrite Tries In-Text Display; NYC Ad Week Aftermath – Convincing Marketers On Display

  Posted on Monday September 28th, 2009 at 05:50 in google, yahoo, spam, AOL, arbitrage, media buying, cpm, display advertising, advertising week, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media - and the co-founder of CNET - , says on TechCrunch that it's time to kill the CPM as he speaks to his media publish...

• AOL’s Levick Says No To Exchanges, Forgets BidPlace?; The Battle For Madison Avenue; The Cautious Return Of The IPO

  Posted on Thursday September 24th, 2009 at 05:01 in Marketing, Advertising, AOL, ad networks, ad exchanges, ad exchange news, demand-side buying platforms

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. AOL Talks Exchanges David Kaplan of PaidContent cornered AOL's Jeff Levick at the OMMA conference in New York City this week and asked whether or not AOL would be interes...

• Rubicon Project Gets $9 Million; Microsoft On Holy Grail; Permuto Launches Display Ad Platform

  Posted on Wednesday September 23rd, 2009 at 05:00 in google, yahoo, AOL, media buying, display advertising, ad agency, media agency, pubmatic, rubicon project, right media exchange, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to "continue pursuing acquisitions and global expansion." Leading in t...

• DoubleClick Ad Exchange Coverage; Former Yahoo! AOL-er Greg Coleman Returns; Facebook Ad Revs Rolling; Mpire Eyeballs The Bad Guys

  Posted on Thursday September 17th, 2009 at 23:39 in google, Microsoft, yahoo, AOL, mobile ad network, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange Day The press coverage of today's launch of the DoubleClick Ad Exchange is extensive. Paid Content's David Kaplan quotes one agency executive who...

• McAndrews On Holding Companies; AOL Cuts Costs; Citibank On Steady Recovery; Display Ads Get Twitter

  Posted on Friday August 14th, 2009 at 08:28 in Microsoft, yahoo, AOL, razorfish, media buying, citibank, ad exchanges, ad exchange news, buying platforms

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Former aQuantive Exec Turns VC Emily Steel interviews former Microsoft ad executive and aQuantive CEO Brian McAndrews for the WSJ Digits blog. McAndrews is joining Seatt...

• AOL Wants To Own Display Advertising; Greitzer on Google Ad Exchange Plans; Right Media Starts Display Extension

  Posted on Monday July 20th, 2009 at 08:41 in adsense, AOL, ad networks, platform a, ad exchanges, ad exchange news, doubleclick ad exchange

  AOL has grabbed "Mr. Microphone" and gone on a PR spree regarding display advertising. Today's Wall Street Journal article by Emily Steel, "Chief to Focus AOL on Becoming Display-Ad Leader," tells CEO Tim Armstrong's side of the display ad story as A...

• Forrester Says Online Ads Up, Everyone Else Not; RocketFuel on Display; Wired on Privacy Regs; Today’s Quantcast News; Federal Venture Funds

  Posted on Wednesday July 8th, 2009 at 18:43 in Advertising, Online Advertising, AOL, ad networks, maketing, forrester, ad agencies, ad exchanges

  Forrester is predicting that interactive marketing spend will hit nearly $55 billion by 2014, but advertising overall will decline. On ClickZ, Rocket Fuel CEO George John discusses actionable data in online display with a couple of his own fancy gra...