Recent Posts Tagged With 'Advertising'

• IPO Market Heats Up; IAB’s Rothenberg On Marketing; Right Media Buzz; Rules Of Retargeting

  Posted on Monday November 23rd, 2009 at 01:08 in Marketing, Advertising, ipo, media buying, ad agency, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already pr...

• Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges

  Posted on Thursday November 19th, 2009 at 06:05 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms. In this survey of a broad, cross-section of the digital ad industry, AdExchanger.com looks back and looks ahead wi...

• More Reaction From The Demand-Side Platforms: On Right Media And Multiple Exchanges

  Posted on Thursday November 19th, 2009 at 06:04 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  And now.. The Demand-Side Platform reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. AdBuyer.c...

• More Reaction From The Ad Networks And Exchanges: On Right Media And Multiple Exchanges

  Posted on Thursday November 19th, 2009 at 06:03 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  And now.. Ad Networks and Exchanges reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. 24/7 Rea...

• More Reaction From The Agencies: On Right Media And Multiple Exchanges

  Posted on Thursday November 19th, 2009 at 06:02 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  And now.. Agency reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. Havas' Adnetik Hill Hollida...

• Talking Data With TARGUSinfo and Invite Media

  Posted on Wednesday November 18th, 2009 at 12:30 in Marketing, Advertising, media buying, ad network, ad exchange, ad exchange news

  TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media. AdExchanger.com...

• Jeff Crowe Of Norwest Venture Partners On The Digital Media Buying Space

  Posted on Wednesday November 18th, 2009 at 05:32 in venture capital, Marketing, Advertising, turn, vc, ad exchange, venture capital fund, brand.net

  Jeff Crowe is Managing Partner of Norwest Venture Partners. AdExchanger.com: With investments in Brand.net and Turn, obviously Norwest Venture Partners (NVP) appears bullish on the digital media buying space. What drove NVP to invest in each of t...

• The Advertising Recovery; Debates Heat Up In Washington; Procurement Predicament Addressed By IPG’s Comonte

  Posted on Wednesday November 18th, 2009 at 05:15 in Marketing, Advertising, agency, media buying, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Graphing The Ad Recovery Bnet's Jim Edwards that the signs have arrived that show a recovery in the advertising market and plots a few Excel graphs showing signs of impro...

• Yahoo! VP Bill Wise Discusses Future Demand-Side Platform Plans For Right Media Exchange

  Posted on Tuesday November 17th, 2009 at 05:36 in Marketing, Advertising, yahoo, media buying, display advertising, ad agency, ad exchange, rmx, right media exchange, ad exchange news

  Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday's announcement regarding Right Media's new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capab...

• DataLogix Positioning For Data-Rich, Cross-Channel Future In Advertising Says Pres Roza

  Posted on Monday November 16th, 2009 at 05:45 in Marketing, Advertising, data, platforms, dsp, ad exchange, dsps, nextaction, datalogix, affiniti digital

  Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you're seeing in the data marketplace? ER: There's no question that data is hot all of a sudden. But, candidly, the use of dat...

• Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto

  Posted on Saturday November 14th, 2009 at 12:22 in Marketing, Advertising, events, websites, publishing, admeld, mediamath, permuto

  His Serene Highness Prince Albert II of Monaco chaired the Monaco Media Forum - YouTube channel here - in his diminutive principality this past week with luminaries from advertising taking part in panel discussions as well as ad tech companies showin...

• Xtend Media CEO Orzel Says Ad Networks Will Need To Rely On Media Buying Skills To Survive

  Posted on Friday November 13th, 2009 at 07:52 in Marketing, Advertising, ad networks, media buying, ad agency, ad network, ad exchange, xtend media

  Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publ...

• From The Marketer: Mazda’s Collinson On Brand Dollars Moving Online And Display Advertising

  Posted on Thursday November 12th, 2009 at 06:04 in Advertising, advertiser, display advertising, dsp, ad exchange, dsps, demand-side platforms, direct advertiser

  Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? - For example, when there are better ...

• The Data Flow Is Like A Broken Water Main

  Posted on Wednesday November 11th, 2009 at 05:16 in Marketing, Advertising, data, agencies, ad agency, media agency, dsp, demand-side platforms

  "the executioner" opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. The CEO of a major ad exchange recently likened the flow of data from real-time ad exchanges to a fire hose - I like to thi...

• Kodiak Venture Partners Leads $5-million Inside, Up Round Investment in AppNexus

  Posted on Tuesday November 10th, 2009 at 05:29 in Marketing, Advertising, press release, dsp, appnexus, demand-side platforms

  Press Release New York, NY – November 10, 2009 – AppNexus, provider of the most advanced platform for buying real-time online advertising, today announced it secured a $5-million round led by existing investor Kodiak Venture Partners with partici...

• Surf’s Up! Risk Management For Online Display Advertising

  Posted on Monday November 9th, 2009 at 06:47 in Marketing, Advertising, Creative, media buying, display advertising, peer39, adsafe, brand safety

  By John Ebbert, Managing Editor, AdExchanger.com. "Hey Frankie - have you heard? Brand safety solutions are the rage!" [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple...

• BlueKai and eXelate In WSJ; BlueKai Releases Consumer Insights Report; InterCLICK Revenues Double in Q3; Netezza Helping AppNexus

  Posted on Thursday November 5th, 2009 at 07:05 in Advertising, ad networks, media buying, ad agencies, display advertising, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Intent Data Featured The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called...

• Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior

  Posted on Monday November 2nd, 2009 at 13:02 in Advertising, yahoo, malware, display advertising, rmx, exchange ideas, ad exchanges, right media exchange, malvertising, bennie smith

  By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with ...

• LucidMedia Announces Free Display Ad Auditing Services

  Posted on Thursday October 29th, 2009 at 17:51 in Marketing, Advertising, verification, ad exchange news, lucidmedia

  LucidMedia announced that it is making its display advertising auditing services free to clients. Read the release. Ajay Sravanapudi, President and CEO of LucidMedia, spoke with AdExchanger.com about the implications of the new pricing. AdExchanger....

• RAMP Digital CEO Mendez Says Direct Response And Brand Marketing Are Blurred Online

  Posted on Wednesday October 28th, 2009 at 04:27 in Advertising, digital media, agencies, media buying, behavioral targeting, brand marketing, media optimization, advertising exchanges

  Jonathan Mendez is CEO of RAMP Digital, a digital, performance media agency. AdExchanger.com: Why did you found your performance marketing agency, RAMP Digital? JM: I was becoming much more interested in emergent technologies for delivering relevance...

• Google’s Long Tail Revolt?; Exchange 3.0; Initiative On Performance; Publicis Approaches 25% In Digital Revs

  Posted on Wednesday October 28th, 2009 at 04:27 in google, Advertising, yahoo, AOL, display advertising, ad exchange, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange Update - Long Tail Revolt? Barry Schwartz of the Search Engine Roundtable blog notes a trend among a small number of long tail publishers regardin...

• If I Were A Publisher…

  Posted on Tuesday October 27th, 2009 at 20:58 in Marketing, Advertising, media buying, publishers, ad exchange, ad exchanges, channel conflict

  By John Ebbert, Managing Editor, AdExchanger.com. For starters, if I were a publisher these days, I'd become a buyer. I'm not exactly sure how this happens. What should publishers buy, after all? But, publishers need to jump into the weeds and cl...

• Optimizing Travel Display Ads; AOL Approaches Take-off; Newspapers Aim To Improve Ad Targeting Through Registration

  Posted on Tuesday October 27th, 2009 at 05:00 in Advertising, media buying, botnet, display advertising, ad exchange, ad exchange news, click forenensics

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Optimizing Travel Display Ads Rita Chang of Advertising Age profiles agency, Click Here, and how it's using Teracent's multi-variate, display ad campaign management syst...

• OMG Digital CEO Matt Spiegel On The Agency Model And Buying Platforms

  Posted on Monday October 19th, 2009 at 05:42 in Marketing, Advertising, agencies, media buying, ad agencies, dsp, dsps, omnicom, ad exchanges, holding companies, omnicom media group, demand-side buying platforms

  Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but ...

• OMG Digital CEO Matt Spiegel On The Future Buyer/Planner

  Posted on Friday October 16th, 2009 at 06:14 in Marketing, Advertising, agencies, media buying, money manager, display advertising, ad agency, media planner, omg digital, matt spiegel

  Matt Spiegel is CEO of OMG Digital. This is the first part of a two-part interview. AdExchanger.com: Can you characterize what the buyer/planners of the future will look like? It would seem they have a math skillset and are focused on consumer insig...

• INVISION CEO Watkins Says Advanced Television Advertising Tools Becoming A Necessity

  Posted on Tuesday October 13th, 2009 at 05:21 in Marketing, Advertising, television, dtv, rich media, attribution, dooh, digital out-of-home, digital tv and video

  Christine Watkins is CEO of INVISION INC., a provider of advertising sales management systems to the broadcast and cable network industries. The advertiser is looking for better attribution models across all forms of advertising these days including...

• CEO Trifon Says Eyeblaster Looks Forward To Bringing Exchanges To Brand Marketers

  Posted on Monday October 12th, 2009 at 05:31 in Advertising, Creative, digital media, media buying, rich media, eyeblaster

  Gal Trifon is CEO and Co-founder of Eyeblaster, a campaign management and advertising technology company. AdExchanger.com: Can you see video ad inventory available through an ad exchange model someday soon? What are the complexities? GT: That's a tri...

• WSJ On Invisible Display Ads; Click Fraudsters In China; DSPs and Agencies; eXelate Launches Data Platform For Publishers

  Posted on Monday October 12th, 2009 at 05:28 in Marketing, Advertising, media buying, ad network, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Invisible Ad Ben Edelman has returned from past ad exploits and this time he's found that certain online display ads are being shown on websites - and you can't see t...

• Let’s Take the Google Ad Exchange Conversation to the Sell Side for a Minute

  Posted on Friday October 9th, 2009 at 05:22 in Marketing, Advertising, yield optimization, ad exchanges, admeld, doubleclick ad exchange, the sell sider

  "The Sell-Sider" is a new column written by the sell-side of the digital media community. Michael Barrett is CEO of AdMeld, a publisher yield optimization company. There’s been a lot of interesting talk over the past few weeks about the potential i...

• RTB: Our New Game Of Musical Chairs

  Posted on Thursday October 8th, 2009 at 06:08 in Marketing, Advertising, Online Advertising, ad networks, media buying, ad exchanges, data-driven thinking, media trading

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Zach Coelius, CEO of Triggit, an online advertising, media trading company. ...