Recent Posts Tagged With 'Creative'

• Teracent Acquired By Google

  Posted on Tuesday November 24th, 2009 at 05:03 in google, Creative, doubleclick, display advertising, teracent, multivariate ads

  From the Official Google blog and the Teracent website's home page, the news is finally confirmed: Google has purchased multi-variate display ad company, Teracent, after weeks of rumors. In the Google blog post, Neal Mohan, VP of Product Manageme...

• Surf’s Up! Risk Management For Online Display Advertising

  Posted on Monday November 9th, 2009 at 06:47 in Marketing, Advertising, Creative, media buying, display advertising, peer39, adsafe, brand safety

  By John Ebbert, Managing Editor, AdExchanger.com. "Hey Frankie - have you heard? Brand safety solutions are the rage!" [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple...

• Give Me Audience Or Give Me Death: The Agency Buying Platform Strategy

  Posted on Wednesday October 14th, 2009 at 16:27 in Marketing, Creative, ad agencies, media agency, dsp, ad network, ad exchange, dsps, ad exchange news, demand-side buying platform

  There has been a growing waterfall of chatter about audience buying in online display advertising. Ad networks, demand-side buying platforms (DSPs) - whatever you want to call them - are targeting audience. Give me auto-intenders - stat! The vent...

• CEO Trifon Says Eyeblaster Looks Forward To Bringing Exchanges To Brand Marketers

  Posted on Monday October 12th, 2009 at 05:31 in Advertising, Creative, digital media, media buying, rich media, eyeblaster

  Gal Trifon is CEO and Co-founder of Eyeblaster, a campaign management and advertising technology company. AdExchanger.com: Can you see video ad inventory available through an ad exchange model someday soon? What are the complexities? GT: That's a tri...

• PointRoll CEO Tafler Says Publishers Need To Adopt Standards In Order For Video Ad Inventory To Reach Exchanges

  Posted on Tuesday October 6th, 2009 at 05:35 in Creative, video ads, media buying, media agencies, ad network, ad exchange, banner ad

  Jason Tafler is the CEO of PointRoll, a rich media advertising provider. AdExchanger.com: How do you see online advertising evolving in the future? What role will rich media play in driving innovation? JT: A lot of it comes down to what users are doi...

• Creative Agencies To Storm The Exchange: Rich Brings Reporting On Brand-Focused Goals Says Burt Corp CEO von Sydow

  Posted on Wednesday September 30th, 2009 at 05:25 in Marketing, Advertising, optimization, Creative, decisioning, media buying, brand marketing, ad exchange, creative agency, brand dollars

  Gustav von Sydow is CEO and Founder of Burt, an advertising software company and makers of "Rich," a campaign analytics tool focused on creative agencies. AdExchanger.com: Burt recently presented "Rich" at DEMO '09. Why was it chosen to present? Can...

• EyeWonder CEO Vincent Says Standards Needed For Video Ads Via Ad Exchange Platform

  Posted on Wednesday August 26th, 2009 at 05:42 in Marketing, Advertising, Creative, media buying, eyewonder, ad exchanges

  John Vincent is CEO of EyeWonder, an online advertising technology company. AdExchanger.com: How would you like to see standards evolve for in-stream video ad inventory? And in-page video ad inventory? JV: Standardization is still a work in progress ...

• CEO Calvin Lui Says Tumri Will Be Involved In RTB and Demand-Side Optimization Ecosystem

  Posted on Tuesday August 25th, 2009 at 05:20 in Creative, media buying, tumri, rtb, banner ad, dsps, multi-variate testing, demand-side platforms, creative optmization

  Calvin Lui is CEO and President of Tumri, a creative optimization technology company. AdExchanger.com: What trends have you seen at Tumri in 2009?  Can you characterize trends in revenue momentum, deal size, client verticals, consumer audience targe...

• Teracent’s Hall Discusses New Video Creative Optimization Platform and Match.com Case Study

  Posted on Friday August 14th, 2009 at 08:26 in banner, Creative, video optimization, banner ad, ad exchange news, creative optimization, teracent

  Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: When will the video product be available to customers and how will the revenue model work with video? CH: The video product is live toda...

• PaperG CEO Wong Says Local Advertising Needs Simple, Understandable Pricing

  Posted on Thursday August 13th, 2009 at 06:49 in Creative, Online Advertising, long tail, ad networks, media buying, publishers, yield optimization, paperg

  Victor Wong is CEO of PaperG, an online advertising provider. AdExchanger.com: PaperG is getting a lot of traction in the online news vertical. Why? VW: Flyerboard is based on one of the most popular methods of exchanging local news -- the community ...

• Linkstorm Addressing All Stages Of Purchase Funnel Simultaneously Says CEO Brandt

  Posted on Wednesday August 12th, 2009 at 08:15 in Creative, media buying, ad agencies, banner ad, linkstorm

  Ari Brandt is CEO of Linkstorm, an online advertising technology company. AdExchanger.com: Why are brand marketers attracted to Linkstorm's technology? AB: Measurable performance. Brand marketers require greater return from their campaigns and can't...

• Razorfish CEO On Publicis and VivaKi; Teracent Enters Video; ClearSaleing Announces Attribution Index; Spitzer and Blodget

  Posted on Tuesday August 11th, 2009 at 05:13 in adsense, Creative, ad networks, media buying, attribution, cloud computing, ad exchange news, openamplify, teracent

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Razorfish CEO On Acquisition CEO Bob Lord of Razorfish tells David Kaplan of PaidContent.org that he expects to fill a clear niche within VivaKi and believes that collabo...

• Brand Advertisers Will Drive Efficiency With Rich Media To The Exchange Says Unicast SVP Caleb Hill

  Posted on Monday August 10th, 2009 at 05:21 in Creative, ad agencies, unicast, rich media, ad exchange, creative agency, buying platforms

  Caleb Hill is SVP of Product at Unicast. AdExchanger.com: Given the competitive marketplace in rich media ad serving, where do you see Unicast fitting and how do you differentiate? CH: Unicast is an established interactive advertising and marketing t...

• Search Engine Land on OPA; NY Times on Mullen; BlueKai CEO Tawakol on Free Media; Skechers on Behavioral; MediaMath Remarketing

  Posted on Wednesday July 1st, 2009 at 14:34 in Marketing, Advertising, Creative, ad agencies, publishers, ad exchange news

  Greg Sterling delivers the OPA case on display advertising to search marketers on Search Engine Land. In the process, Greg digs up 2008 data from Tacoda (now AOL's property) regarding clickers. Sterling concludes, "The bottom line is that a CTR is no...