Recent Posts Tagged With 'Marketing'

• Microsoft And News Corp Conspire; Adify Seeing CPM Growth, Too; Right Media Housecleaning; Living With Data

  Posted on Tuesday November 24th, 2009 at 06:38 in Marketing, media buying, data warehousing, display advertising, ad network, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google's search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine all...

• IPO Market Heats Up; IAB’s Rothenberg On Marketing; Right Media Buzz; Rules Of Retargeting

  Posted on Monday November 23rd, 2009 at 01:08 in Marketing, Advertising, ipo, media buying, ad agency, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already pr...

• X+1 Announces Media+1 Platform; Rubicon Project Sees CPM Increase; AdSafe Media On Brand Firewall

  Posted on Thursday November 19th, 2009 at 05:33 in Marketing, ad network, fetchback, retargeting, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. [x+1] Announces Media+1 In a release, [x+1] announced it's new Media+1 platform - "a full-featured media targeting platform" for marketers and agencies as the audience b...

• Talking Data With TARGUSinfo and Invite Media

  Posted on Wednesday November 18th, 2009 at 12:30 in Marketing, Advertising, media buying, ad network, ad exchange, ad exchange news

  TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media. AdExchanger.com...

• Jeff Crowe Of Norwest Venture Partners On The Digital Media Buying Space

  Posted on Wednesday November 18th, 2009 at 05:32 in venture capital, Marketing, Advertising, turn, vc, ad exchange, venture capital fund, brand.net

  Jeff Crowe is Managing Partner of Norwest Venture Partners. AdExchanger.com: With investments in Brand.net and Turn, obviously Norwest Venture Partners (NVP) appears bullish on the digital media buying space. What drove NVP to invest in each of t...

• The Advertising Recovery; Debates Heat Up In Washington; Procurement Predicament Addressed By IPG’s Comonte

  Posted on Wednesday November 18th, 2009 at 05:15 in Marketing, Advertising, agency, media buying, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Graphing The Ad Recovery Bnet's Jim Edwards that the signs have arrived that show a recovery in the advertising market and plots a few Excel graphs showing signs of impro...

• Yahoo! VP Bill Wise Discusses Future Demand-Side Platform Plans For Right Media Exchange

  Posted on Tuesday November 17th, 2009 at 05:36 in Marketing, Advertising, yahoo, media buying, display advertising, ad agency, ad exchange, rmx, right media exchange, ad exchange news

  Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday's announcement regarding Right Media's new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capab...

• DataLogix Positioning For Data-Rich, Cross-Channel Future In Advertising Says Pres Roza

  Posted on Monday November 16th, 2009 at 05:45 in Marketing, Advertising, data, platforms, dsp, ad exchange, dsps, nextaction, datalogix, affiniti digital

  Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you're seeing in the data marketplace? ER: There's no question that data is hot all of a sudden. But, candidly, the use of dat...

• Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto

  Posted on Saturday November 14th, 2009 at 12:22 in Marketing, Advertising, events, websites, publishing, admeld, mediamath, permuto

  His Serene Highness Prince Albert II of Monaco chaired the Monaco Media Forum - YouTube channel here - in his diminutive principality this past week with luminaries from advertising taking part in panel discussions as well as ad tech companies showin...

• Xtend Media CEO Orzel Says Ad Networks Will Need To Rely On Media Buying Skills To Survive

  Posted on Friday November 13th, 2009 at 07:52 in Marketing, Advertising, ad networks, media buying, ad agency, ad network, ad exchange, xtend media

  Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publ...

• The Data Flow Is Like A Broken Water Main

  Posted on Wednesday November 11th, 2009 at 05:16 in Marketing, Advertising, data, agencies, ad agency, media agency, dsp, demand-side platforms

  "the executioner" opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. The CEO of a major ad exchange recently likened the flow of data from real-time ad exchanges to a fire hose - I like to thi...

• Kodiak Venture Partners Leads $5-million Inside, Up Round Investment in AppNexus

  Posted on Tuesday November 10th, 2009 at 05:29 in Marketing, Advertising, press release, dsp, appnexus, demand-side platforms

  Press Release New York, NY – November 10, 2009 – AppNexus, provider of the most advanced platform for buying real-time online advertising, today announced it secured a $5-million round led by existing investor Kodiak Venture Partners with partici...

• Surf’s Up! Risk Management For Online Display Advertising

  Posted on Monday November 9th, 2009 at 06:47 in Marketing, Advertising, Creative, media buying, display advertising, peer39, adsafe, brand safety

  By John Ebbert, Managing Editor, AdExchanger.com. "Hey Frankie - have you heard? Brand safety solutions are the rage!" [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple...

• More Media Optimization Madness: ad:tech New York

  Posted on Friday October 30th, 2009 at 14:30 in google, Marketing, Microsoft, yahoo, doubleclick, advertising exchange, ad network, ad exchange, ad exchange news

  Following up our post on the media optimization festivities beginning with OMMA AdNets - Whoa, they've moved ad:tech to New York City's Javits Center and out of its convenient but cramped midtown hotel location - ad technology is breaking out! ad:tec...

• LucidMedia Announces Free Display Ad Auditing Services

  Posted on Thursday October 29th, 2009 at 17:51 in Marketing, Advertising, verification, ad exchange news, lucidmedia

  LucidMedia announced that it is making its display advertising auditing services free to clients. Read the release. Ajay Sravanapudi, President and CEO of LucidMedia, spoke with AdExchanger.com about the implications of the new pricing. AdExchanger....

• If I Were A Publisher…

  Posted on Tuesday October 27th, 2009 at 20:58 in Marketing, Advertising, media buying, publishers, ad exchange, ad exchanges, channel conflict

  By John Ebbert, Managing Editor, AdExchanger.com. For starters, if I were a publisher these days, I'd become a buyer. I'm not exactly sure how this happens. What should publishers buy, after all? But, publishers need to jump into the weeds and cl...

• The View From The UK: Looking At Exchanges And Display Advertising

  Posted on Friday October 23rd, 2009 at 07:43 in Marketing, UK, media buying, ad agencies, display advertising, ad exchanges, ad agents

  "Ad Agents" is a new column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. On a recent trip to New York, Infectious Media met with Adexchanger.com a...

• OMG Digital CEO Matt Spiegel On The Agency Model And Buying Platforms

  Posted on Monday October 19th, 2009 at 05:42 in Marketing, Advertising, agencies, media buying, ad agencies, dsp, dsps, omnicom, ad exchanges, holding companies, omnicom media group, demand-side buying platforms

  Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but ...

• OMG Digital CEO Matt Spiegel On The Future Buyer/Planner

  Posted on Friday October 16th, 2009 at 06:14 in Marketing, Advertising, agencies, media buying, money manager, display advertising, ad agency, media planner, omg digital, matt spiegel

  Matt Spiegel is CEO of OMG Digital. This is the first part of a two-part interview. AdExchanger.com: Can you characterize what the buyer/planners of the future will look like? It would seem they have a math skillset and are focused on consumer insig...

• Group Formed To Fight Display Ad Fraud; Digg Ads Performing Well; AdBrite Launches Open Source Platform

  Posted on Thursday October 15th, 2009 at 05:38 in Marketing, ad networks, click fraud, media buying, display advertising, ad exchange, ad exchange news, impression fraud

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Site For Exposing Fraudsters Following Emily Steel's article in the Wall Street Journal about disappearing ads, it has come to AdExchanger.com's attention that several ad...

• Give Me Audience Or Give Me Death: The Agency Buying Platform Strategy

  Posted on Wednesday October 14th, 2009 at 16:27 in Marketing, Creative, ad agencies, media agency, dsp, ad network, ad exchange, dsps, ad exchange news, demand-side buying platform

  There has been a growing waterfall of chatter about audience buying in online display advertising. Ad networks, demand-side buying platforms (DSPs) - whatever you want to call them - are targeting audience. Give me auto-intenders - stat! The vent...

• The Holy Grails Of Digital Advertising

  Posted on Tuesday October 13th, 2009 at 13:02 in Marketing, media buying, ad agency, ad network, holding company, ad exchange, ad exchange news, audience buying

  You would think that the digital advertising industry has found religion given all the talk about the legendary "Holy Grail" these days. Enormous change is occurring all at once creating opportunity across the board for publishers, advertisers, ad t...

• VP Federico Says Monster Looking To Leverage Display Ad Exchanges In The Future

  Posted on Tuesday October 13th, 2009 at 05:22 in Marketing, monster, advertiser, media buying, display advertising, ad exchange, display ads, demand-side platform

  John Federico is VP, Global Media and Marketing Alliances at Monster Worldwide, an online employment website. How important is online display advertising to your media buying strategy? Are there any current challenges to display that keeps you from ...

• INVISION CEO Watkins Says Advanced Television Advertising Tools Becoming A Necessity

  Posted on Tuesday October 13th, 2009 at 05:21 in Marketing, Advertising, television, dtv, rich media, attribution, dooh, digital out-of-home, digital tv and video

  Christine Watkins is CEO of INVISION INC., a provider of advertising sales management systems to the broadcast and cable network industries. The advertiser is looking for better attribution models across all forms of advertising these days including...

• WSJ On Invisible Display Ads; Click Fraudsters In China; DSPs and Agencies; eXelate Launches Data Platform For Publishers

  Posted on Monday October 12th, 2009 at 05:28 in Marketing, Advertising, media buying, ad network, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Invisible Ad Ben Edelman has returned from past ad exploits and this time he's found that certain online display ads are being shown on websites - and you can't see t...

• Let’s Take the Google Ad Exchange Conversation to the Sell Side for a Minute

  Posted on Friday October 9th, 2009 at 05:22 in Marketing, Advertising, yield optimization, ad exchanges, admeld, doubleclick ad exchange, the sell sider

  "The Sell-Sider" is a new column written by the sell-side of the digital media community. Michael Barrett is CEO of AdMeld, a publisher yield optimization company. There’s been a lot of interesting talk over the past few weeks about the potential i...

• RTB: Our New Game Of Musical Chairs

  Posted on Thursday October 8th, 2009 at 06:08 in Marketing, Advertising, Online Advertising, ad networks, media buying, ad exchanges, data-driven thinking, media trading

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Zach Coelius, CEO of Triggit, an online advertising, media trading company. ...

• Google Search Refined, Schmidt Looking At Display; Surprise! Agencies Are Hiring Digital; The Frugal Consumer

  Posted on Monday October 5th, 2009 at 05:38 in google, Marketing, Microsoft, yahoo, media buying, ad agencies, cpm, display advertising, ad exchange news, ad exhange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek's Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that t...

• DoubleClick Ad Exchange and AdWords View-Throughs; More Display Ads And Search; M&A To Heat Up

  Posted on Friday October 2nd, 2009 at 05:41 in Marketing, adsense, Advertising, adwords, ad networks, media buying, ad agency, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange - If you're advertising on AdWords through the Google Content Network, a new a...

• Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies

  Posted on Thursday October 1st, 2009 at 05:41 in Marketing, Advertising, media buying, ad agencies, display advertising, ad exchanges, invite media, data-driven thinking, demand-side buying platforms

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by James Lancelot, Director of Professional Services at Invite Media, a buy-side...