Recent Posts Tagged With 'Microsoft'

• Targeting Yahoo! Through AdWords And DoubleClick Ad Exchange

  Posted on Wednesday November 11th, 2009 at 13:45 in google, Microsoft, yahoo, adecn, ad exchange, right media exchange, ad exchange news, doubleclick ad exchange

  CPM Advisors' CEO Rob Leathern noted yesterday that you can't target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their maybe some mis...

• OpenX And Microsoft Announce Agreement; What Display Ads Need; EyeWonder Offers Visibility Metric

  Posted on Tuesday November 3rd, 2009 at 05:24 in Microsoft, ad networks, media buying, display advertising, openx, ad exchanges, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Microsoft And OpenX Get Cozy OpenX CEO Tim Cadogan has made a multi-year deal with Microsoft that will make OpenX technology more widely available and allow his company ...

• More Media Optimization Madness: ad:tech New York

  Posted on Friday October 30th, 2009 at 14:30 in google, Marketing, Microsoft, yahoo, doubleclick, advertising exchange, ad network, ad exchange, ad exchange news

  Following up our post on the media optimization festivities beginning with OMMA AdNets - Whoa, they've moved ad:tech to New York City's Javits Center and out of its convenient but cramped midtown hotel location - ad technology is breaking out! ad:tec...

• Ad Networks Preferred; Agencies On The Run?; On Coleman’s Return; Icahn Leaves Yahoo!

  Posted on Monday October 26th, 2009 at 05:41 in google, Microsoft, yahoo, ad network, ad exchange, greg coleman, interclick, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ad Networks Preferred The New York Times' Stephanie Clifford says that even though big brand marketers may make a few high profile buys of "premium" ad inventory - such a...

• ComScore Releases September Ad Network Results; Exchanges To Rock UK; Taylor Leaves Yahoo!’s Right Media Exchange; Hanlon Leaving VivaKi

  Posted on Monday October 19th, 2009 at 05:40 in google, Microsoft, yahoo, ad networks, media buying, comscore, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Top Ad Networks For September ComScore released its top 50 ad networks and web properties by U.S. reach in September. 24/7 Real Media continues to climb the ad network c...

• Google Search Refined, Schmidt Looking At Display; Surprise! Agencies Are Hiring Digital; The Frugal Consumer

  Posted on Monday October 5th, 2009 at 05:38 in google, Marketing, Microsoft, yahoo, media buying, ad agencies, cpm, display advertising, ad exchange news, ad exhange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek's Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that t...

• DoubleClick Ad Exchange Coverage; Former Yahoo! AOL-er Greg Coleman Returns; Facebook Ad Revs Rolling; Mpire Eyeballs The Bad Guys

  Posted on Thursday September 17th, 2009 at 23:39 in google, Microsoft, yahoo, AOL, mobile ad network, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange Day The press coverage of today's launch of the DoubleClick Ad Exchange is extensive. Paid Content's David Kaplan quotes one agency executive who...

• Clicking On Cable Ads; MediaMath Announces Platform Upgrades; ContextWeb In Comscore

  Posted on Thursday September 17th, 2009 at 05:32 in google, Advertising, Microsoft, yahoo, ad exchanges, ad exchange news, demand-side buying platforms

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TV Clicking Newteevee's Chris Albrecht reports that Cablevision will be the first to have TV ads that have a "click here to learn more" button that TV viewers can "click"...

• Betting On Yahoo! Display; DIY Adds Mashable’s Sociable; All Conversion Rates Are Equal Says Google

  Posted on Thursday August 20th, 2009 at 09:01 in google, Microsoft, yahoo, ad networks, mashable, display advertising, ad exchange, adready, ad exchange news, sociable ad creator

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Betting on Display Forbes magazine writer Quentin Hardy speaks with Yahoo! CEO Carol Bartz about the recent Microsoft search deal as well as the Sunnyvale-based company's...

• McAndrews On Holding Companies; AOL Cuts Costs; Citibank On Steady Recovery; Display Ads Get Twitter

  Posted on Friday August 14th, 2009 at 08:28 in Microsoft, yahoo, AOL, razorfish, media buying, citibank, ad exchanges, ad exchange news, buying platforms

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Former aQuantive Exec Turns VC Emily Steel interviews former Microsoft ad executive and aQuantive CEO Brian McAndrews for the WSJ Digits blog. McAndrews is joining Seatt...

• WebTrends Gets Insights, WideMile; Forbes Goes Cross Media; OMMA Behavioral; More on Yahoo! and Microsoft

  Posted on Friday July 31st, 2009 at 10:24 in Advertising, Microsoft, yahoo, analytics, webtrends, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Web Trends Eats WideMile For Its Insights Analytics provider, WebTrends, has bought multi-variate testing and site optimization company, WideMile for an unknown sum. Rel...

• Comscore and Microsoft Plotting The Digital GRP; The Secondary Channel For Publishers; Akamai On Behavioral Ad Network Acerno

  Posted on Thursday July 30th, 2009 at 09:15 in Microsoft, yahoo, planning, ad networks, media buying, comscore, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Digital GRPs for Brand Marketers Comscore and Microsoft announced today that they are "develop[ing] a digital media planning solution, named the Reach and Frequency Plann...

• Search Retargeting In Yahoo!/Microsoft Deal; Interpublic Group Is Up But Down; Airplane Ads

  Posted on Wednesday July 29th, 2009 at 05:44 in search, Microsoft, yahoo, media buying, display ads, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Search Retargeting Just Got Bigger Details on the forever imminent "Microsoft/Yahoo search deal" should happen today and AdAge claims that Yahoo! will run search ad sales...

• Microsoft Reports Tepid Results; Omnicom and Publicis See Hope - Kind Of; Old Gray Lady Clicks Digital Heels

  Posted on Friday July 24th, 2009 at 08:55 in Microsoft, yahoo, ad networks, agencies, new york times, hyperlocal, adecn, holding companies, ad exchange news

  More earnings reports - ch-ching? Microsoft's Steve Ballmer stepped up to the Microsoft Fiscal 4Q 2009 earnings microphone (see the release) and although he didn't have a lot to say about advertising on the call - they've got a lotta stuff going on ...

• Real-Time Bidding Coming To AdECN Exchange This Fall Says Microsoft’s Nahum

  Posted on Monday July 13th, 2009 at 07:36 in Microsoft, ad networks, advertising marketing, adecn, ad exchanges, ad exchange news

  Jed Nahum is Director of Business Integration for AdECN and led Microsoft's acquisition of AdECN. AdExchanger.com: Can you provide insight on current momentum and scale at AdECN? And, how is the Federated platform performing? What's next? JN: Our fe...