Recent Posts Tagged With 'Online Advertising'

• Vizu Focused On Brand Lift Instead Of CTR For Ad Campaigns Says CEO Beltramo

  Posted on Monday November 30th, 2009 at 05:24 in Online Advertising, research, vizu, ad network, ad effectiveness, ad exchange, brand advertising

  Dan Beltramo is CEO of Vizu, an online advertising effectiveness research company. How did Vizu begin? And where did the name come from? Vizu began with the vision that market research could be made more widely available and useful by using the inte...

• Struq Customizing Ads In Real-Time According To User Behaviors Says CEO Barnett

  Posted on Thursday October 29th, 2009 at 05:17 in optimization, Online Advertising, media buying, behavioral targeting, display advertising, ad exchange, display ads, behavioral advertising

  Sam Barnett is CEO of Struq, an online advertising technology company. AdExchanger.com: Would you say that the secret sauce in Struq's technology sn the matching of ads according to a behavioral profile? How is this different than other solutions whi...

• Peer39 Leveraging Semantics to Help Publishers and Ad Platforms Capitalize on Display Ad Inventory Says CEO Solomon

  Posted on Wednesday October 21st, 2009 at 05:42 in Online Advertising, data, media buying, contextual advertising, peer39, peer 39, semantic targeting

  Amiad Solomon is CEO of Peer39, an online semantic advertising technology company. AdExchanger.com: Please describe momentum in 2009 for Peer39. AS: This has been a breakout year for us as we have been recognized as the leading innovator in the field...

• RTB: Our New Game Of Musical Chairs

  Posted on Thursday October 8th, 2009 at 06:08 in Marketing, Advertising, Online Advertising, ad networks, media buying, ad exchanges, data-driven thinking, media trading

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Zach Coelius, CEO of Triggit, an online advertising, media trading company. ...

• The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick’s Ad Exchange

  Posted on Sunday September 13th, 2009 at 12:10 in Advertising, yahoo, Online Advertising, long tail, media buying, adx, right media exchange, doubleclick ad exchange, google ad exchange

  Hello, search engine marketers. This one's for you. Media traders, you may like this, too. There is no question that search engine marketing is a lucrative field that positions marketers as gatekeepers to the bottom of the digital purchase funnel f...

• TagMan GM Baron Says UK Media Agencies Need Technology Leadership - And Build or Buy Tech

  Posted on Thursday September 3rd, 2009 at 07:03 in Advertising, optimization, Online Advertising, digital media, media buying, ad exchanges, tagman

  Jon Baron is Co-Founder and General Manager of TagMan. AdExchanger.com: What challenge is Tag Man solving for advertisers? How do you help publishers? JB: TagMan addresses a challenge facing all businesses involved in digital media. At all levels of...

• ad:tech Chicago Begins; Nolet on Real-Time Bidding; Digitas and Razorfish Stay Apart But Close; When A Man Loves A Woman With Rich Media

  Posted on Tuesday September 1st, 2009 at 05:32 in Online Advertising, ad networks, media buying, adtech, ad agency, ad exchanges, ad exchange news, adtech chicago

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. ad:tech Chicago Cranks Up In Chicago, today and tomorrow, ad:tech Chicago takes place at historic Navy Pier. A jam-packed agenda includes opening keynote speaker Rishad ...

• OpenAmplify To Provide Categorization, Targeting and Segmentation For Ad Exchanges Says CEO Redgrave

  Posted on Monday August 31st, 2009 at 06:23 in Online Advertising, semantic, ad networks, media buying, ad agencies, contextual, ad exchanges, openamplify

  Mark Redgrave is Founder & CEO of OpenAmplify, an online advertising technology company. AdExchanger.com: How did your experience at an agency (HHCL Group in London) prepare you for running OpenAmplify? MR: I was lucky to work under some really b...

• Reply.com CEO Zamani Says Now Is The Time To Invest In Local Advertising

  Posted on Friday August 21st, 2009 at 06:23 in optimization, Online Advertising, exchange, lead generation, marketplace, reply, media buying, ad exchange

  Payam Zamani is CEO of Reply.com, a lead generation marketplace. AdExchanger.com: Reply.com started in lead generation. Why did you transition the business into an exchange and marketplace? PZ: Until the summer of 2006, Reply.com was focused on lea...

• Digital Element Finding Demand For Granular IP Targeting Says Co-Founder Friedman

  Posted on Thursday August 20th, 2009 at 09:07 in Marketing, Online Advertising, media buying, ad network, ad exchange, ip discovery, digital element

  Rob Friedman is Co-founder and EVP of Digital Element. AdExchanger.com: Can you layout the basic ways your clients are using Digital Element's IP detection services? RF: Digital Element's customers use our IP Intelligence solutions in a variety of w...

• LeadsCon Panel On Ad Exchanges Provides One of Many Highlights During Day Long Lead Generation Event

  Posted on Wednesday August 19th, 2009 at 11:43 in yahoo, Online Advertising, right media, appnexus, leadscon, ad exchanges

  Yesterday's sold-out, LeadsCon East convention in New York City brought together the lead generation community for a two-day event focused on, of course, generating leads as well as putting more tools in the hands of direct marketers. Conference or...

• PaperG CEO Wong Says Local Advertising Needs Simple, Understandable Pricing

  Posted on Thursday August 13th, 2009 at 06:49 in Creative, Online Advertising, long tail, ad networks, media buying, publishers, yield optimization, paperg

  Victor Wong is CEO of PaperG, an online advertising provider. AdExchanger.com: PaperG is getting a lot of traction in the online news vertical. Why? VW: Flyerboard is based on one of the most popular methods of exchanging local news -- the community ...

• Addressable Media Only Just Beginning Says FreeWheel Co-CEO Knopper

  Posted on Wednesday August 12th, 2009 at 07:28 in video, youtube, Online Advertising, ad networks, freewheel, display advertising, digital tv and video

  Doug Knopper is Co-Founder and Co-CEO of FreeWheel, an online video advertising technology company. AdExchanger.com: What are some of the key learnings that you're bringing forward from your experience as DoubleClick's GM? DK: There are two key paral...

• Yahoo! Bull Found Amidst Display Advertising; More Cookie Business; InterCLICK Lifts Guidance, Gets CFO

  Posted on Wednesday August 12th, 2009 at 07:26 in Online Advertising, video advertising, ad networks, media buying, ad agencies, ad exchanges, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Yahoo! Bull Found Martin Peers of The Wall Street Journal discusses the recent benefits of the Microsoft search deal to Yahoo! and suggests that it may be in a good posit...

• CEO Pellman Says Click Forensics Preparing For Real-Time Bidding On The Exchange

  Posted on Tuesday August 11th, 2009 at 08:00 in Fraud, Online Advertising, click forensics, fraud management, click quality, traffic quality and attribution

  Paul Pellman is CEO of Click Forensics, a traffic quality management company. How is Click Forensics addressing the display advertising marketplace beyond clicks? While most of our clients are focused on the CPC space, we do have a number of ad netwo...

• Aggregate Knowledge CEO Martino Announces New Audience Discovery Platform

  Posted on Wednesday July 29th, 2009 at 05:46 in Online Advertising, platforms, media buying, aggregate knowledge, buying platform, demand-side platforms

  Paul Martino is CEO of Aggregate Knowledge, an audience data management platform. AdExchanger.com: What does the new Aggregate Knowledge (AK) Audience Discovery Platform do for advertisers and agencies that they can't do today? AK's Audience Discover...

• TV Needs Real-Time Digital To Help Upfronts; Harris Polling For Ads; Gawker Media Ad Revenues Up, Way Up

  Posted on Tuesday July 28th, 2009 at 05:57 in Online Advertising, research, polls, media buying, ad exchanges, ad exchange news, real-time bidding, addressable media

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TV Needs To Sell In Real-Time The Wall Street Journal's Suzanne Vranica and Sam Schechner are reporting that the TV upfront for the four big networks is going to crater ...

• Forrester Says Online Ads Up, Everyone Else Not; RocketFuel on Display; Wired on Privacy Regs; Today’s Quantcast News; Federal Venture Funds

  Posted on Wednesday July 8th, 2009 at 18:43 in Advertising, Online Advertising, AOL, ad networks, maketing, forrester, ad agencies, ad exchanges

  Forrester is predicting that interactive marketing spend will hit nearly $55 billion by 2014, but advertising overall will decline. On ClickZ, Rocket Fuel CEO George John discusses actionable data in online display with a couple of his own fancy gra...

• Guidelines On Behavioral Targeting; Omnicom Media Group CEO Spiegel Interviewed by ContextWeb; Lookery Gives SWOT

  Posted on Friday July 3rd, 2009 at 08:33 in Online Advertising, ad networks, agencies, marketers, behavioral advertising, ad exchanges

  The New York Times' Stephanie Clifford looks at recent initiatives to overcome privacy regulation efforts in the online ad industry in "Industry Tightens Its Standards for Tracking Web Surfers." The article coincides with a new industry report call...

• Mpire CEO Matt Hulett Says Verification Space Could Change The Ad Industry

  Posted on Thursday July 2nd, 2009 at 08:09 in Advertising, Online Advertising, widgets, technology news, ad networks, ad exchanges

  Matt Hulett is CEO of Mpire, an online advertising solutions company. AdExchanger.com: Mpire's AdXpose appears to give advertisers insight on placement and context. Yet, the trend these days seems to put more importance on targeting audience and addr...