Recent Posts
AdExchanger.com - Online Advertising Exchange News
Return To Blog Listing
Online advertising exchange news blog dedicated to the rapidly expanding online advertising exchange marketplace.
Recent Posts Tagged With 'ad agencies'
Google Revs Regulation Engine; TARGUSinfo and AdMeld Bring The Data; The Performance Rocket
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. We Advertise Therefore We Regulate Given the recent moves by the EU, it would appear that Google is taking the stance that it needs to become more involved in regulation....
BlueKai and eXelate In WSJ; BlueKai Releases Consumer Insights Report; InterCLICK Revenues Double in Q3; Netezza Helping AppNexus
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Intent Data Featured The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called...
AdECN Delays Says Kafka; Interpublic Reports Q3, Addresses Mediabrands Innovations; Display Research, Diagrams and Stories – Oh My!
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Kafka On AdECN Exchange Peter Kafka of All Things D is reporting that the next edition of the AdECN Exchange from Microsoft will not get rolled out until early next year....
The View From The UK: Looking At Exchanges And Display Advertising
"Ad Agents" is a new column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. On a recent trip to New York, Infectious Media met with Adexchanger.com a...
Google Campaign Insights Launched; Millard On Ad Scarcity; AOL And Yahoo! Talking Content
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Releases Campaign Insights Ad Age's Michael Learmonth looks at Google's answer to Microsoft's engagement mapping called "Campaign Insights." According to Learmont...
OMG Digital CEO Matt Spiegel On The Agency Model And Buying Platforms
Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but ...
Give Me Audience Or Give Me Death: The Agency Buying Platform Strategy
There has been a growing waterfall of chatter about audience buying in online display advertising. Ad networks, demand-side buying platforms (DSPs) - whatever you want to call them - are targeting audience. Give me auto-intenders - stat! The vent...
Tatto Media CEO Miao Says Ad Exchange Will Not Be Needed Someday
Lin Miao is Chief Executive Officer of Tatto Media, an online advertising network. AdExchanger.com: Tell us a little bit about Tatto Media. You position Tatto as an ad network, but during a recent panel at the ad:tech Chicago conference, you sou...
Google Search Refined, Schmidt Looking At Display; Surprise! Agencies Are Hiring Digital; The Frugal Consumer
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek's Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that t...
Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies
"Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by James Lancelot, Director of Professional Services at Invite Media, a buy-side...
Quigo And Tacoda Finished In Name; Omnicom Readies For Acquisitions; Ad Hedge Fund Ruminations
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Quigo And Tacoda Names Cut In the speed of a tweet, AOL Advertising announced through its Twitter account that the Quigo and Tacoda names were company names non-grata. (...
While Exchanges are Hot, It’s Actually Not About the Exchange
"The Provocateur" column is intended to incite discussion on a variety of topics around the evolution of digital media. Lots of conversation and buzz around advertising exchanges (and exchange-like players) such as the Google Advertising Exchange, Ri...
On the Sell Side of the Trading Desk: How Publishers Can Take Advantage of Real Time Bidding
"Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Ted Shergalis is Chief Strategy Officer of [x+1], a buy side optimization pla...
WPP Spot Runner Suit Tossed; Looking At Fraud – And Its Study; New York City Start-up Scene
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. WPP Spot Runner Suit Tossed David Kaplan of PaidContent reports that WPP's suit against Spot Runner, "a web-based TV creative ad agency", has been thrown out by a New Yor...
Hill Holliday SVP Cahill Says Clients Are Cautiously Optimistic About Exchanges
Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. What trends are you seeing from your digital media clients today? Two of the more interesting trends are social media listening and rapid response m...
Redefining Transparency
Joanna L. O'Connell is Manager of Strategic Development, ATOM Systems, Razorfish. The word "transparency" seems to be everyone's favorite word these days. Clients want it, publishers fear it, and networks – increasingly - boast that they offer it. ...
On The DoubleClick Ad Exchange: Matt Greitzer, Razorfish
Matt Greitzer is VP and Global Discipline Lead of Search Marketing at Razorfish. MG: I think it represents an industry tipping point. Google has already proven that they are the lead player in auction-based ad monetization. I think everyone is exc...
Opening Up Google’s Content Network; Yahoo! Marketing Unleashed; Bad Math; Malware On New York Times Site
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Not Everyone Wants AdSense Open Josh Dreller, VP of Media Technology for Fuor Digital, writes on the Search Engine Land blog that he was surprised that more SEMs who use ...
Nielsen On Ad Spending In 2009; Peanut Butter For AOL; Playing By Brand Dollar Rules; Twitter Ad Neworks!
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. First Half Online Ad Spend Down Ad Age's Nat Ives looks at the wreck that has been in world of media in the first half of 2009 in comparison to 2008 according to a study ...
How Team Of Geeks Exploded Media Trade
In today's Wall Street Journal, Siobhan Gorman's "How Team of Geeks Cracked Spy Trade" details the development of spy info company, Palantir Technologies from Palo Alto, California. The young, successful, outlier of a company has burst through the pa...
VivaKi On Media Exchanges; Google’s Next Acquisition; Agency Rebundling?
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. VivaKi Rebrands Exchange in India Publicis' David Kenny continues his globetrotting and tells Kapil Ohri of "afaqs!" in India that "India Media Exchange (IMX) -- the cons...
Comscore On Social Display; Rubicon Project On CPMs In Q2; YieldBuild Adds More Text; Pricey Hulu CPMs
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Displaying In Social Media Peter Kafka of All Things D looks at display advertising CPMs in social media thanks to Comscore Media Metrix. Kafka notes that MySpace and F...
OpenAmplify To Provide Categorization, Targeting and Segmentation For Ad Exchanges Says CEO Redgrave
Mark Redgrave is Founder & CEO of OpenAmplify, an online advertising technology company. AdExchanger.com: How did your experience at an agency (HHCL Group in London) prepare you for running OpenAmplify? MR: I was lucky to work under some really b...
TargetSpot Bringing Deeper Audience Targeting To Internet Radio Advertising Says CEO Goldwerger
Eyal Goldwerger, CEO of TargetSpot, an Internet radio advertising network. AdExchanger.com: What momentum has TargetSpot seen in 2009 for itself as well as its clients? 2009 is going to be a year of accelerating growth at TargetSpot, driven by rising...
Lookery Closes Doors; IPOs Are Ready; Yahoo! Content Vs. Google Content; Innovation Is On Roids
Lookery Closes Its Doors No more Lookery. CEO Scott Rafer announced from the Lookery blog that the Company is winding down operations. Rafer offers a post mortem of regrets and/or mis-steps that he believes, if avoided, could have led to a different...
OPA Challenged To Study-off; Comscore Releases July Rankings; Millard Can’t Relax On Vacation
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Jarvis Coffin Coming Soon To The OPA Burst Media CEO, Jarvis Coffin (AdExchanger.com Q&A), is ready to prove wrong the recent, link-baiting-extraordinaire study fund...
The Exchanges’ Redesign of the Web
"the executioner" opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. In the last few months, those of us working in the world of ad exchanges have been bombarded by articles and discussions ab...
Linkstorm Addressing All Stages Of Purchase Funnel Simultaneously Says CEO Brandt
Ari Brandt is CEO of Linkstorm, an online advertising technology company. AdExchanger.com: Why are brand marketers attracted to Linkstorm's technology? AB: Measurable performance. Brand marketers require greater return from their campaigns and can't...
Yahoo! Bull Found Amidst Display Advertising; More Cookie Business; InterCLICK Lifts Guidance, Gets CFO
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Yahoo! Bull Found Martin Peers of The Wall Street Journal discusses the recent benefits of the Microsoft search deal to Yahoo! and suggests that it may be in a good posit...
Pandora CRO Trimble Waiting For Brand Advertisers To Start Using Ad Exchanges Before Jumping In
John Trimble is CRO of Pandora, an internet radio service. AdExchanger.com: How important is display advertising to Pandora's overall revenue model? JT: We are genuinely in a unique position in the marketplace based on our ability to bring brands a d...
