Recent Posts Tagged With 'ad agency'

• TiVo Data Infuses Google DTV Strategy; Adconion Buys Joost; Right Media Exchange Re-Orgs International; Mannino On Teracent Acquisition

  Posted on Wednesday November 25th, 2009 at 06:35 in rich, burt, ad agency, ad exchange, rubicon project, creative agency, ad exchange news, adsafe media

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Grabbing TiVo Data According to Todd Spangler of Multichannel News, Google is looking to "combine second-by-second set-top data from TiVo with data from Dish Netwo...

• SocialMedia.com Focused On Turning Any Display Ad Into A Social Ad Says CEO Goldstein

  Posted on Monday November 23rd, 2009 at 01:08 in social media, media buying, ad agency, ad exchange, adknowledge

  Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform. AdExchanger.com: AdKnowledge acquired SocialMedia.com's ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com? We are excited ab...

• IPO Market Heats Up; IAB’s Rothenberg On Marketing; Right Media Buzz; Rules Of Retargeting

  Posted on Monday November 23rd, 2009 at 01:08 in Marketing, Advertising, ipo, media buying, ad agency, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already pr...

• In Review: Multiple Exchanges Are Best For The Industry… For Now Says VivaKi’s Kurt Unkel

  Posted on Friday November 20th, 2009 at 10:03 in ad agency, publicis, ad network, ad exchange, rmx, right media exchange, ad exchange news, vivaki, vivaki nerve center

  This is a response to AdExchanger.com's recent survey, "Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges." Publicis' VivaKi Nerve Center - Kurt Unkel, SVP Being the slacker who didn't turn in his homework ...

• Yahoo! VP Bill Wise Discusses Future Demand-Side Platform Plans For Right Media Exchange

  Posted on Tuesday November 17th, 2009 at 05:36 in Marketing, Advertising, yahoo, media buying, display advertising, ad agency, ad exchange, rmx, right media exchange, ad exchange news

  Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday's announcement regarding Right Media's new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capab...

• Direct Selling Survey From OpenX; DataXu On RTB Suppliers; StartUp Pitch Perfection; DoubleClick Ad Exchange Begins To Hum

  Posted on Monday November 16th, 2009 at 05:45 in advertisers, doubleclick, media buying, ad agency, ad network, ad exchange, openx, ad exchange news, dataxu

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in t...

• Xtend Media CEO Orzel Says Ad Networks Will Need To Rely On Media Buying Skills To Survive

  Posted on Friday November 13th, 2009 at 07:52 in Marketing, Advertising, ad networks, media buying, ad agency, ad network, ad exchange, xtend media

  Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publ...

• The Data Flow Is Like A Broken Water Main

  Posted on Wednesday November 11th, 2009 at 05:16 in Marketing, Advertising, data, agencies, ad agency, media agency, dsp, demand-side platforms

  "the executioner" opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. The CEO of a major ad exchange recently likened the flow of data from real-time ad exchanges to a fire hose - I like to thi...

• Automotive Ready To Drive; Google’s AdMob And The Ad Exchange; AdMeld And PubMatic On RTB; Mediabrands Consolidates

  Posted on Tuesday November 10th, 2009 at 05:12 in media buying, ad agency, dsp, ad exchange, ad exchange news, mediabrands, cadreon

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Automotive Drives Online From its Q3 earnings call yesterday, Scripps SVP of Newspapers, Mark Contreras, said in regards to future automotive advertising trends, "Automot...

• Don’t Just Think Digitally, Act Digitally

  Posted on Tuesday November 3rd, 2009 at 11:11 in advertising agencies, advertising agency, ad agency, media agency, ad network, ad exchange, ad agents

  "Ad Agents" is a new column written by the agency-side of the digital media community. Greg Hills is platform analyst of media trading agency, Varick Media Management. Digital media has caused huge shifts in the advertising industry, including the ri...

• Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts; Display Up For ValueClick; Agencies Evolving

  Posted on Friday October 30th, 2009 at 05:41 in yahoo, turn, media buying, display advertising, ad agency, media agency, dsp, pubmatic, ad network, ad exchange, dsps, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing "dramatic" initial results in its real-time bidding integrations with PubMatic a...

• Whither The IPO; Consumers Reaching Brands More Online; WPP Group Maintains Digital Lead

  Posted on Wednesday October 21st, 2009 at 05:27 in google, entrepreneur, yahoo, AOL, media buying, display advertising, ad agency, ad network, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here....

• OMG Digital CEO Matt Spiegel On The Future Buyer/Planner

  Posted on Friday October 16th, 2009 at 06:14 in Marketing, Advertising, agencies, media buying, money manager, display advertising, ad agency, media planner, omg digital, matt spiegel

  Matt Spiegel is CEO of OMG Digital. This is the first part of a two-part interview. AdExchanger.com: Can you characterize what the buyer/planners of the future will look like? It would seem they have a math skillset and are focused on consumer insig...

• The Holy Grails Of Digital Advertising

  Posted on Tuesday October 13th, 2009 at 13:02 in Marketing, media buying, ad agency, ad network, holding company, ad exchange, ad exchange news, audience buying

  You would think that the digital advertising industry has found religion given all the talk about the legendary "Holy Grail" these days. Enormous change is occurring all at once creating opportunity across the board for publishers, advertisers, ad t...

• MediaMath Hires Katsur, Shows TerminalOne Platform; News Corp EVP Espinel On Market Forces; Yahoo! Exec Goes Glam

  Posted on Tuesday October 13th, 2009 at 05:01 in news corp, media buying, ad agency, dsp, ad network, ad exchange, dsps, ad exchange news, media math, demand-side buying platform

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. MediaMath Hires - Shows TerminalOne Screenshots MediaMath announced Monday that it has hired former DoubleClick-er and (most recently) CTO of Travel Ad Network, Anthony K...

• Google Looking Like Agency; Regulating Regulation; Jeff Green Leaves AdECN Exchange; Big Budgets Move from TV To Online

  Posted on Wednesday October 7th, 2009 at 05:10 in google, media buying, ad agency, ad serving, ad exchange news, ad-juster

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Google Ad Agency Oh boy... it's the first of many stories like these. Company X goes to Google which supplies services just like any integrated agency. The Wall Stre...

• DoubleClick Ad Exchange and AdWords View-Throughs; More Display Ads And Search; M&A To Heat Up

  Posted on Friday October 2nd, 2009 at 05:41 in Marketing, adsense, Advertising, adwords, ad networks, media buying, ad agency, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange - If you're advertising on AdWords through the Google Content Network, a new a...

• On The DoubleClick Ad Exchange: Matt Spiegel, OMG Digital

  Posted on Sunday September 27th, 2009 at 21:08 in agencies, media buying, ad agency, omnicom, omg digital, ad exchanges, omnicom media group, doubleclick ad exchange

  Matt Spiegel is CEO of OMG Digital, the digital media buying division of Omnicom Group. Certainly, the new Google DoubleClick Ad Exchange will have big impact because it's the first sizable pool of inventory which has real-time bidding - this is what...

• 10 Reasons Why Advertising Campaigns Reach The Wrong Audience

  Posted on Friday September 25th, 2009 at 05:01 in ad networks, media buying, ad agency, ad exchanges, doubleclick ad exchange, data-driven thinking

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimiza...

• Rubicon Project Gets $9 Million; Microsoft On Holy Grail; Permuto Launches Display Ad Platform

  Posted on Wednesday September 23rd, 2009 at 05:00 in google, yahoo, AOL, media buying, display advertising, ad agency, media agency, pubmatic, rubicon project, right media exchange, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to "continue pursuing acquisitions and global expansion." Leading in t...

• Agencies Want Transparency; Google AdX 2.0 Exchange In Two Weeks?; Almost Real-Time Ads

  Posted on Friday September 11th, 2009 at 05:25 in google, Advertising, adwords, transparency, media buying, ad agency, ad exchange, ad exchange news, hill holiday

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Transparency On Exchanges On ClickZ, Hill Holiday SVP, Director of Digital Media, Adam Cahill looks at the ad exchange space and says its time for more transparency so th...

• ad:tech Chicago Begins; Nolet on Real-Time Bidding; Digitas and Razorfish Stay Apart But Close; When A Man Loves A Woman With Rich Media

  Posted on Tuesday September 1st, 2009 at 05:32 in Online Advertising, ad networks, media buying, adtech, ad agency, ad exchanges, ad exchange news, adtech chicago

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. ad:tech Chicago Cranks Up In Chicago, today and tomorrow, ad:tech Chicago takes place at historic Navy Pier. A jam-packed agenda includes opening keynote speaker Rishad ...

• Right Media Exchange On Real-Time Bidding; Display And Search Synergy from iCrossing; Ad Network Acquisitions; AdWords Self-Serve Video Ads

  Posted on Monday August 31st, 2009 at 05:53 in media buying, ad agency, dsp, ad exchange news, mediamath, demand-side platforms

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. RTB at Yahoo!'s RightMedia Right Media's Senior Manager of Professional Services, Pedro Ponce de Leon, announced on Thursday from the Right Media blog, that the Yahoo! ex...