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Recent Posts Tagged With 'ad exchange news'
TiVo Data Infuses Google DTV Strategy; Adconion Buys Joost; Right Media Exchange Re-Orgs International; Mannino On Teracent Acquisition
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Grabbing TiVo Data According to Todd Spangler of Multichannel News, Google is looking to "combine second-by-second set-top data from TiVo with data from Dish Netwo...
Yahoo! On Teracent Smart Ads Partnership
A spokesperson from Yahoo! provided the following about the impact on Yahoo!'s Teracent partnership given Google's acquisition of Teracent. Teracent provides multi-variate technology for Yahoo!'s Smart Ads for PC and Mobile: "Yahoo! works with multi...
Lexi Reese Named U.S. Director of Sales for DoubleClick Ad Exchange
Lexi Reese has been named the new Director of Sales for the DoubleClick Ad Exchange in the US filling the void left by Michael Rubenstein, who joined AppNexus as President in September. Reese told AdExchanger.com that her range of experience with ...
Microsoft And News Corp Conspire; Adify Seeing CPM Growth, Too; Right Media Housecleaning; Living With Data
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google's search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine all...
IPO Market Heats Up; IAB’s Rothenberg On Marketing; Right Media Buzz; Rules Of Retargeting
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already pr...
In Review: Multiple Exchanges Are Best For The Industry… For Now Says VivaKi’s Kurt Unkel
This is a response to AdExchanger.com's recent survey, "Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges." Publicis' VivaKi Nerve Center - Kurt Unkel, SVP Being the slacker who didn't turn in his homework ...
Data Debate Swirls In Washington; ComScore Releases October Figures; Gartner On Microsoft And OpenX
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Privacy Prodding In DC The Hill's Kim Hart checked in on hearings taking place in D.C. around consumer privacy online and covers Acxiom executive Jennifer Barrett's testi...
Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges
Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms. In this survey of a broad, cross-section of the digital ad industry, AdExchanger.com looks back and looks ahead wi...
More Reaction From The Demand-Side Platforms: On Right Media And Multiple Exchanges
And now.. The Demand-Side Platform reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. AdBuyer.c...
More Reaction From The Ad Networks And Exchanges: On Right Media And Multiple Exchanges
And now.. Ad Networks and Exchanges reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. 24/7 Rea...
More Reaction From The Agencies: On Right Media And Multiple Exchanges
And now.. Agency reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. Havas' Adnetik Hill Hollida...
X+1 Announces Media+1 Platform; Rubicon Project Sees CPM Increase; AdSafe Media On Brand Firewall
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. [x+1] Announces Media+1 In a release, [x+1] announced it's new Media+1 platform - "a full-featured media targeting platform" for marketers and agencies as the audience b...
Talking Data With TARGUSinfo and Invite Media
TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media. AdExchanger.com...
The Advertising Recovery; Debates Heat Up In Washington; Procurement Predicament Addressed By IPG’s Comonte
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Graphing The Ad Recovery Bnet's Jim Edwards that the signs have arrived that show a recovery in the advertising market and plots a few Excel graphs showing signs of impro...
Yahoo! VP Bill Wise Discusses Future Demand-Side Platform Plans For Right Media Exchange
Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday's announcement regarding Right Media's new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capab...
Walrath Exits; The Right Media Exchange Repositioning; Efficient Frontier Is Not A DSP; Rapleaf Mining For Social Risk
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Mike Walrath Exits Yahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJ's Jessica Vascellaro that "it was the right time to 'move on in ...
Yahoo! Repositions Right Media Exchange; Announces DSP Strategy
Read the story by Abbey Klassen in AdAge: "Yahoo Rebrands Its Right Media Exchange as Premium". More from Yahoo! VP/GM, Ad Platforms, Bill Wise on the Right Media blog here. Tweet This Post ...
Direct Selling Survey From OpenX; DataXu On RTB Suppliers; StartUp Pitch Perfection; DoubleClick Ad Exchange Begins To Hum
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in t...
OpenX Update: On Microsoft
Tim Cadogan, CEO of OpenX, spoke with AdExchanger.com about the OpenX/Microsoft deal announced last week. AdExchanger.com: How will revenue be driven to OpenX from the deal announced today with Microsoft? Does OpenX get a share of PubCenter revenue ...
Dentsu Consolidates, DSP Plans Next?; IAB Prepares Sellers For Brands; PointRoll And EyeWonder Enabling Data
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Dentsu Stirs Haven't heard too much about the DSP plans of Dentsu? Maybe the plans are on the way. According to Media.Asia's Anita Davis, the Japanese agency holding co...
The AppNexus Reveal: We’re A Demand-Side Platform Says Pres Rubenstein
AdExchanger.com was able to catch up with AppNexus president Michael Rubenstein after his company's recently announced "$5-million Inside, Up Round." What's all this AppNexus "gateway" talk, you ask? It's official - AppNexus is a demand-side platfo...
Hearst Ready To Buy Digital Assets; Picard On Audience Buying; Right Media On Data Challenges; AOL Prepares Guillotine
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Hearst Has A Billion Dollars And you don't. The NY Post's Keith Kelly writes that the replacement of SVP Ronald Doerfler by Mitchell Scherzer may signal the beginning o...
Targeting Yahoo! Through AdWords And DoubleClick Ad Exchange
CPM Advisors' CEO Rob Leathern noted yesterday that you can't target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their maybe some mis...
Google Revs Regulation Engine; TARGUSinfo and AdMeld Bring The Data; The Performance Rocket
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. We Advertise Therefore We Regulate Given the recent moves by the EU, it would appear that Google is taking the stance that it needs to become more involved in regulation....
European Union Pulls The Trigger: Friction Forever!
If reports are true, in a boon to advertising and technology companies in the rest of the world, The European Union appears to have effectively killed off any innovation for its native online advertising industry as the opt-in cookie law will be put ...
Automotive Ready To Drive; Google’s AdMob And The Ad Exchange; AdMeld And PubMatic On RTB; Mediabrands Consolidates
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Automotive Drives Online From its Q3 earnings call yesterday, Scripps SVP of Newspapers, Mark Contreras, said in regards to future automotive advertising trends, "Automot...
Facebook Closing Ad Networks; Schmidt Stressing Friendship To Frienemies; The Profitability Of Ramen; Adconion Turning To Video
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Facebook Faces Facts Nick O'Neill on All Facebook says that Facebook is starting to take down certain ad networks from the social media juggernaut after posting a warning...
WPP Group And Fox Audience Network; CBS Sees Q4 Display Improvement; Miller Says No More Ad Networks
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The FAN Wins Again Fox Audience Network (FAN) scored another client win for its media buying platform as WPP Group signs on and the audience buying trend with agency hold...
BlueKai and eXelate In WSJ; BlueKai Releases Consumer Insights Report; InterCLICK Revenues Double in Q3; Netezza Helping AppNexus
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Intent Data Featured The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called...
Viacom Says Ad Demand Is Up; AdECN Speaks; OMMA AdNets Filled To Brim; More Self-Serve For Long-Tail; AdBrite Offering RTB
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Viacom Reports Q3 Media master of the universe, Viacom, reported Q3 2009 earnings on Tuesday as the company reported an increase of 15% in net profits. According to Sam S...
