Recent Posts Tagged With 'ad exchange'

• TiVo Data Infuses Google DTV Strategy; Adconion Buys Joost; Right Media Exchange Re-Orgs International; Mannino On Teracent Acquisition

  Posted on Wednesday November 25th, 2009 at 06:35 in rich, burt, ad agency, ad exchange, rubicon project, creative agency, ad exchange news, adsafe media

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Grabbing TiVo Data According to Todd Spangler of Multichannel News, Google is looking to "combine second-by-second set-top data from TiVo with data from Dish Netwo...

• Lexi Reese Named U.S. Director of Sales for DoubleClick Ad Exchange

  Posted on Tuesday November 24th, 2009 at 13:13 in google, doubleclick, ad exchange, ad exchange news

  Lexi Reese has been named the new Director of Sales for the DoubleClick Ad Exchange in the US filling the void left by Michael Rubenstein, who joined AppNexus as President in September. Reese told AdExchanger.com that her range of experience with ...

• Microsoft And News Corp Conspire; Adify Seeing CPM Growth, Too; Right Media Housecleaning; Living With Data

  Posted on Tuesday November 24th, 2009 at 06:38 in Marketing, media buying, data warehousing, display advertising, ad network, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google's search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine all...

• Transparency And The Necessity For An Independent Rating Authority of Digital Media

  Posted on Tuesday November 24th, 2009 at 06:30 in ad networks, media buying, ad exchange, exchange ideas, ad exchanges

  By Kent Wakeford, co-Founder and EVP of AdSafe Media. "Transparency." It's a word often heard in the discussion about Ad Exchanges. Advertisers want more of it. "Can't I just get a site list?" they ask. But while buyers are asking for "transparency,...

• SocialMedia.com Focused On Turning Any Display Ad Into A Social Ad Says CEO Goldstein

  Posted on Monday November 23rd, 2009 at 01:08 in social media, media buying, ad agency, ad exchange, adknowledge

  Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform. AdExchanger.com: AdKnowledge acquired SocialMedia.com's ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com? We are excited ab...

• IPO Market Heats Up; IAB’s Rothenberg On Marketing; Right Media Buzz; Rules Of Retargeting

  Posted on Monday November 23rd, 2009 at 01:08 in Marketing, Advertising, ipo, media buying, ad agency, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already pr...

• In Review: Multiple Exchanges Are Best For The Industry… For Now Says VivaKi’s Kurt Unkel

  Posted on Friday November 20th, 2009 at 10:03 in ad agency, publicis, ad network, ad exchange, rmx, right media exchange, ad exchange news, vivaki, vivaki nerve center

  This is a response to AdExchanger.com's recent survey, "Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges." Publicis' VivaKi Nerve Center - Kurt Unkel, SVP Being the slacker who didn't turn in his homework ...

• Talking Data With TARGUSinfo and Invite Media

  Posted on Wednesday November 18th, 2009 at 12:30 in Marketing, Advertising, media buying, ad network, ad exchange, ad exchange news

  TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media. AdExchanger.com...

• Jeff Crowe Of Norwest Venture Partners On The Digital Media Buying Space

  Posted on Wednesday November 18th, 2009 at 05:32 in venture capital, Marketing, Advertising, turn, vc, ad exchange, venture capital fund, brand.net

  Jeff Crowe is Managing Partner of Norwest Venture Partners. AdExchanger.com: With investments in Brand.net and Turn, obviously Norwest Venture Partners (NVP) appears bullish on the digital media buying space. What drove NVP to invest in each of t...

• Yahoo! VP Bill Wise Discusses Future Demand-Side Platform Plans For Right Media Exchange

  Posted on Tuesday November 17th, 2009 at 05:36 in Marketing, Advertising, yahoo, media buying, display advertising, ad agency, ad exchange, rmx, right media exchange, ad exchange news

  Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday's announcement regarding Right Media's new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capab...

• Walrath Exits; The Right Media Exchange Repositioning; Efficient Frontier Is Not A DSP; Rapleaf Mining For Social Risk

  Posted on Tuesday November 17th, 2009 at 05:13 in ecommerce, amazon, media buying, ad network, ad exchange, right media exchange, ad exchange news, doubleverify

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Mike Walrath Exits Yahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJ's Jessica Vascellaro that "it was the right time to 'move on in ...

• Yahoo! Repositions Right Media Exchange; Announces DSP Strategy

  Posted on Monday November 16th, 2009 at 13:53 in ad exchange, rmx, right media exchange, ad exchange news

  Read the story by Abbey Klassen in AdAge: "Yahoo Rebrands Its Right Media Exchange as Premium". More from Yahoo! VP/GM, Ad Platforms, Bill Wise on the Right Media blog here. Tweet This Post ...

• The Virtual Agency Model

  Posted on Monday November 16th, 2009 at 13:25 in agencies, display advertising, media agency, ad exchange, media buyer, creative agency

  How will agencies survive if there is no agency of record? After reading a recent Advertising Age story from Kunur Patel about "the dropping" of three digital agencies of record in favor of a competition of ideas between three others, one might justi...

• DataLogix Positioning For Data-Rich, Cross-Channel Future In Advertising Says Pres Roza

  Posted on Monday November 16th, 2009 at 05:45 in Marketing, Advertising, data, platforms, dsp, ad exchange, dsps, nextaction, datalogix, affiniti digital

  Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you're seeing in the data marketplace? ER: There's no question that data is hot all of a sudden. But, candidly, the use of dat...

• Direct Selling Survey From OpenX; DataXu On RTB Suppliers; StartUp Pitch Perfection; DoubleClick Ad Exchange Begins To Hum

  Posted on Monday November 16th, 2009 at 05:45 in advertisers, doubleclick, media buying, ad agency, ad network, ad exchange, openx, ad exchange news, dataxu

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in t...

• Xtend Media CEO Orzel Says Ad Networks Will Need To Rely On Media Buying Skills To Survive

  Posted on Friday November 13th, 2009 at 07:52 in Marketing, Advertising, ad networks, media buying, ad agency, ad network, ad exchange, xtend media

  Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publ...

• Dentsu Consolidates, DSP Plans Next?; IAB Prepares Sellers For Brands; PointRoll And EyeWonder Enabling Data

  Posted on Friday November 13th, 2009 at 07:50 in display advertising, ad network, pointroll, eyewonder, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Dentsu Stirs Haven't heard too much about the DSP plans of Dentsu? Maybe the plans are on the way. According to Media.Asia's Anita Davis, the Japanese agency holding co...

• The AppNexus Reveal: We’re A Demand-Side Platform Says Pres Rubenstein

  Posted on Thursday November 12th, 2009 at 10:36 in dsp, ad network, ad exchange, dsps, appnexus, ad exchange news, demand-side platforms, display advertsing

  AdExchanger.com was able to catch up with AppNexus president Michael Rubenstein after his company's recently announced "$5-million Inside, Up Round." What's all this AppNexus "gateway" talk, you ask? It's official - AppNexus is a demand-side platfo...

• From The Marketer: Mazda’s Collinson On Brand Dollars Moving Online And Display Advertising

  Posted on Thursday November 12th, 2009 at 06:04 in Advertising, advertiser, display advertising, dsp, ad exchange, dsps, demand-side platforms, direct advertiser

  Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? - For example, when there are better ...

• Hearst Ready To Buy Digital Assets; Picard On Audience Buying; Right Media On Data Challenges; AOL Prepares Guillotine

  Posted on Thursday November 12th, 2009 at 05:45 in banner ads, rupert murdoch, news corp, display advertising, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Hearst Has A Billion Dollars And you don't. The NY Post's Keith Kelly writes that the replacement of SVP Ronald Doerfler by Mitchell Scherzer may signal the beginning o...

• The Ad Network Is Dead – Oh Wait, InterCLICK Rings NASDAQ Opening Bell

  Posted on Wednesday November 11th, 2009 at 15:37 in ad networks, ad network, ad exchange, interclick

  The ad network, InterCLICK (get the ICLK quote from CNN Money), which recently moved to the NASDAQ with its publicly-traded stock, rang today's opening bell at the NASDAQ Market Site in New York City. Michael Mathews, CEO and Michael Katz, President...

• Targeting Yahoo! Through AdWords And DoubleClick Ad Exchange

  Posted on Wednesday November 11th, 2009 at 13:45 in google, Microsoft, yahoo, adecn, ad exchange, right media exchange, ad exchange news, doubleclick ad exchange

  CPM Advisors' CEO Rob Leathern noted yesterday that you can't target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their maybe some mis...

• Google Revs Regulation Engine; TARGUSinfo and AdMeld Bring The Data; The Performance Rocket

  Posted on Wednesday November 11th, 2009 at 07:25 in media buying, ad agencies, performance marketing, ad network, ad exchange, openx, venture capital fund, ad exchange news, founder collective

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. We Advertise Therefore We Regulate Given the recent moves by the EU, it would appear that Google is taking the stance that it needs to become more involved in regulation....

• Automotive Ready To Drive; Google’s AdMob And The Ad Exchange; AdMeld And PubMatic On RTB; Mediabrands Consolidates

  Posted on Tuesday November 10th, 2009 at 05:12 in media buying, ad agency, dsp, ad exchange, ad exchange news, mediabrands, cadreon

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Automotive Drives Online From its Q3 earnings call yesterday, Scripps SVP of Newspapers, Mark Contreras, said in regards to future automotive advertising trends, "Automot...

• Facebook Closing Ad Networks; Schmidt Stressing Friendship To Frienemies; The Profitability Of Ramen; Adconion Turning To Video

  Posted on Monday November 9th, 2009 at 06:46 in facebook, ana, ad exchange, association of national advertisers, ad exchange news, orange ad network

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Facebook Faces Facts Nick O'Neill on All Facebook says that Facebook is starting to take down certain ad networks from the social media juggernaut after posting a warning...

• BlueKai and eXelate In WSJ; BlueKai Releases Consumer Insights Report; InterCLICK Revenues Double in Q3; Netezza Helping AppNexus

  Posted on Thursday November 5th, 2009 at 07:05 in Advertising, ad networks, media buying, ad agencies, display advertising, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Intent Data Featured The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called...

• Don’t Just Think Digitally, Act Digitally

  Posted on Tuesday November 3rd, 2009 at 11:11 in advertising agencies, advertising agency, ad agency, media agency, ad network, ad exchange, ad agents

  "Ad Agents" is a new column written by the agency-side of the digital media community. Greg Hills is platform analyst of media trading agency, Varick Media Management. Digital media has caused huge shifts in the advertising industry, including the ri...

• Addressable TV Is Not Here; Digital Agencies Leadership; Google DoubleClick Ad Exchange Works

  Posted on Monday November 2nd, 2009 at 05:04 in ad networks, media buying, advertising exchange, ad exchange, ad exchange news, addressable media, addressable tv

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. How Much Longer For Addressable TV? Andrew Hampp of Ad Age interviews David Verklin of the cable television industry's Canoe Project, which aims to deliver addressable me...

• More Media Optimization Madness: ad:tech New York

  Posted on Friday October 30th, 2009 at 14:30 in google, Marketing, Microsoft, yahoo, doubleclick, advertising exchange, ad network, ad exchange, ad exchange news

  Following up our post on the media optimization festivities beginning with OMMA AdNets - Whoa, they've moved ad:tech to New York City's Javits Center and out of its convenient but cramped midtown hotel location - ad technology is breaking out! ad:tec...

• Media Optimization Madness Next Week: OMMA AdNets

  Posted on Friday October 30th, 2009 at 12:21 in ad networks, media buying, quantcast, omma, ad exchange, ad exchange news, doubleclick ad exchange, adnets

  Roll out the red carpet as the annual, biggest-week-in-ad-technology erupts next week in New York City. Contenders (and maybe a few pretenders) will take part in the OMMA Ad Nets show on Tuesday, November 3 and ad:tech New York show to be held fr...