Recent Posts
AdExchanger.com - Online Advertising Exchange News
Return To Blog Listing
Online advertising exchange news blog dedicated to the rapidly expanding online advertising exchange marketplace.
Recent Posts Tagged With 'ad exchanges'
Transparency And The Necessity For An Independent Rating Authority of Digital Media
By Kent Wakeford, co-Founder and EVP of AdSafe Media. "Transparency." It's a word often heard in the discussion about Ad Exchanges. Advertisers want more of it. "Can't I just get a site list?" they ask. But while buyers are asking for "transparency,...
Data Debate Swirls In Washington; ComScore Releases October Figures; Gartner On Microsoft And OpenX
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Privacy Prodding In DC The Hill's Kim Hart checked in on hearings taking place in D.C. around consumer privacy online and covers Acxiom executive Jennifer Barrett's testi...
Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges
Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms. In this survey of a broad, cross-section of the digital ad industry, AdExchanger.com looks back and looks ahead wi...
More Reaction From The Demand-Side Platforms: On Right Media And Multiple Exchanges
And now.. The Demand-Side Platform reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. AdBuyer.c...
More Reaction From The Ad Networks And Exchanges: On Right Media And Multiple Exchanges
And now.. Ad Networks and Exchanges reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. 24/7 Rea...
More Reaction From The Agencies: On Right Media And Multiple Exchanges
And now.. Agency reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. Havas' Adnetik Hill Hollida...
OpenX And Microsoft Announce Agreement; What Display Ads Need; EyeWonder Offers Visibility Metric
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Microsoft And OpenX Get Cozy OpenX CEO Tim Cadogan has made a multi-year deal with Microsoft that will make OpenX technology more widely available and allow his company ...
Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior
By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with ...
If I Were A Publisher…
By John Ebbert, Managing Editor, AdExchanger.com. For starters, if I were a publisher these days, I'd become a buyer. I'm not exactly sure how this happens. What should publishers buy, after all? But, publishers need to jump into the weeds and cl...
Beyond The Hype: Why Real-Time Bidding On Ad Exchanges Is Challenged
"Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization...
The View From The UK: Looking At Exchanges And Display Advertising
"Ad Agents" is a new column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. On a recent trip to New York, Infectious Media met with Adexchanger.com a...
Search And Display In The WSJ; New York Times Q3 Earnings, Upbeat On Digital; OwnerIQ Enters Demand-Side Platform Space
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Search Spend Trend The Wall Street Journal's Emily Steel covers trends in search ad spending and how marketers are trying new strategies (display!) to get the most bang f...
OMG Digital CEO Matt Spiegel On The Agency Model And Buying Platforms
Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but ...
Permuto Bringing All-Inclusive Ad Platform Says CEO Shamim
Shaukat Shamim is CEO & Co-Founder of Permuto. AdExchanger.com: Where did the idea for Permuto come from? And how about the name - what's the story there? SS: We are a company comprised of online advertising junkies, all of the founders been inv...
Let’s Take the Google Ad Exchange Conversation to the Sell Side for a Minute
"The Sell-Sider" is a new column written by the sell-side of the digital media community. Michael Barrett is CEO of AdMeld, a publisher yield optimization company. There’s been a lot of interesting talk over the past few weeks about the potential i...
RTB: Our New Game Of Musical Chairs
"Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Zach Coelius, CEO of Triggit, an online advertising, media trading company. ...
VideoEgg Focuses On Performance Pricing Model As Rich Media Ad Network Revenues Double Says CEO Sanchez
Matt Sanchez is CEO of VideoEgg, a rich media advertising network. AdExchanger.com: Can you give us a sense of current momentum at VideoEgg? Any effects from the economy? Have clients changed their buying strategies? MS: We are delighted about the t...
Improve Digital Driving Publisher Yield In Ad Network Saturated European Market
Janneke Niessen is CEO of Improve Digital, a publisher yield optimization firm based in the United Kingdom. AdExchanger.com: How did Improve Digital begin? Publishers are facing a shift in the online advertising ecosystem where performance campaigns...
Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies
"Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by James Lancelot, Director of Professional Services at Invite Media, a buy-side...
Quigo And Tacoda Finished In Name; Omnicom Readies For Acquisitions; Ad Hedge Fund Ruminations
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Quigo And Tacoda Names Cut In the speed of a tweet, AOL Advertising announced through its Twitter account that the Quigo and Tacoda names were company names non-grata. (...
$40 CPMs At Dogster; Jefferies Analyst Bullish On Yahoo! And Display; UK Internet Ad Spend Beats TV; $4 Million For Casual Games Network NeoEdge
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Dogster and $40 CPMs TechCrunch looks at a new partnership announced between dog lover social network, Dogster, and viral web publishing phenomenon, I Can Haz Cheeseburge...
On the Sell Side of the Trading Desk: How Publishers Can Take Advantage of Real Time Bidding
"Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Ted Shergalis is Chief Strategy Officer of [x+1], a buy side optimization pla...
WPP Spot Runner Suit Tossed; Looking At Fraud – And Its Study; New York City Start-up Scene
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. WPP Spot Runner Suit Tossed David Kaplan of PaidContent reports that WPP's suit against Spot Runner, "a web-based TV creative ad agency", has been thrown out by a New Yor...
Razorfish VP Matt Greitzer Says Display Ad And Search Channels To Likely Merge At Agencies When Advertisers Demand It
Matt Greitzer is VP of Search Marketing and Head of ATOM Systems at Razorfish. AdExchanger.com: What can you tell us about momentum in Razorfish's ad exchange practice? Any year-over-year comparisons that you can draw? We've only been in market for a...
On The DoubleClick Ad Exchange: Matt Spiegel, OMG Digital
Matt Spiegel is CEO of OMG Digital, the digital media buying division of Omnicom Group. Certainly, the new Google DoubleClick Ad Exchange will have big impact because it's the first sizable pool of inventory which has real-time bidding - this is what...
10 Reasons Why Advertising Campaigns Reach The Wrong Audience
"Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimiza...
Redefining Transparency
Joanna L. O'Connell is Manager of Strategic Development, ATOM Systems, Razorfish. The word "transparency" seems to be everyone's favorite word these days. Clients want it, publishers fear it, and networks – increasingly - boast that they offer it. ...
AOL’s Levick Says No To Exchanges, Forgets BidPlace?; The Battle For Madison Avenue; The Cautious Return Of The IPO
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. AOL Talks Exchanges David Kaplan of PaidContent cornered AOL's Jeff Levick at the OMMA conference in New York City this week and asked whether or not AOL would be interes...
ComScore, Omniture, Adobe – Oh My; New Yahoo! Marketing Launches; Donovan Data Systems Takes Step
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. ComScore and Omniture (and Adobe) Fresh off being acquired by Adobe, Omniture announced a new partnership with ComScore aimed at unifiying reporting of website analytics ...
On The DoubleClick Ad Exchange: Matt Greitzer, Razorfish
Matt Greitzer is VP and Global Discipline Lead of Search Marketing at Razorfish. MG: I think it represents an industry tipping point. Google has already proven that they are the lead player in auction-based ad monetization. I think everyone is exc...
