Recent Posts Tagged With 'ad network'

• Microsoft And News Corp Conspire; Adify Seeing CPM Growth, Too; Right Media Housecleaning; Living With Data

  Posted on Tuesday November 24th, 2009 at 06:38 in Marketing, media buying, data warehousing, display advertising, ad network, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google's search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine all...

• In Review: Multiple Exchanges Are Best For The Industry… For Now Says VivaKi’s Kurt Unkel

  Posted on Friday November 20th, 2009 at 10:03 in ad agency, publicis, ad network, ad exchange, rmx, right media exchange, ad exchange news, vivaki, vivaki nerve center

  This is a response to AdExchanger.com's recent survey, "Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges." Publicis' VivaKi Nerve Center - Kurt Unkel, SVP Being the slacker who didn't turn in his homework ...

• X+1 Announces Media+1 Platform; Rubicon Project Sees CPM Increase; AdSafe Media On Brand Firewall

  Posted on Thursday November 19th, 2009 at 05:33 in Marketing, ad network, fetchback, retargeting, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. [x+1] Announces Media+1 In a release, [x+1] announced it's new Media+1 platform - "a full-featured media targeting platform" for marketers and agencies as the audience b...

• Talking Data With TARGUSinfo and Invite Media

  Posted on Wednesday November 18th, 2009 at 12:30 in Marketing, Advertising, media buying, ad network, ad exchange, ad exchange news

  TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media. AdExchanger.com...

• Walrath Exits; The Right Media Exchange Repositioning; Efficient Frontier Is Not A DSP; Rapleaf Mining For Social Risk

  Posted on Tuesday November 17th, 2009 at 05:13 in ecommerce, amazon, media buying, ad network, ad exchange, right media exchange, ad exchange news, doubleverify

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Mike Walrath Exits Yahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJ's Jessica Vascellaro that "it was the right time to 'move on in ...

• Direct Selling Survey From OpenX; DataXu On RTB Suppliers; StartUp Pitch Perfection; DoubleClick Ad Exchange Begins To Hum

  Posted on Monday November 16th, 2009 at 05:45 in advertisers, doubleclick, media buying, ad agency, ad network, ad exchange, openx, ad exchange news, dataxu

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in t...

• Xtend Media CEO Orzel Says Ad Networks Will Need To Rely On Media Buying Skills To Survive

  Posted on Friday November 13th, 2009 at 07:52 in Marketing, Advertising, ad networks, media buying, ad agency, ad network, ad exchange, xtend media

  Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publ...

• Dentsu Consolidates, DSP Plans Next?; IAB Prepares Sellers For Brands; PointRoll And EyeWonder Enabling Data

  Posted on Friday November 13th, 2009 at 07:50 in display advertising, ad network, pointroll, eyewonder, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Dentsu Stirs Haven't heard too much about the DSP plans of Dentsu? Maybe the plans are on the way. According to Media.Asia's Anita Davis, the Japanese agency holding co...

• The AppNexus Reveal: We’re A Demand-Side Platform Says Pres Rubenstein

  Posted on Thursday November 12th, 2009 at 10:36 in dsp, ad network, ad exchange, dsps, appnexus, ad exchange news, demand-side platforms, display advertsing

  AdExchanger.com was able to catch up with AppNexus president Michael Rubenstein after his company's recently announced "$5-million Inside, Up Round." What's all this AppNexus "gateway" talk, you ask? It's official - AppNexus is a demand-side platfo...

• The Ad Network Is Dead – Oh Wait, InterCLICK Rings NASDAQ Opening Bell

  Posted on Wednesday November 11th, 2009 at 15:37 in ad networks, ad network, ad exchange, interclick

  The ad network, InterCLICK (get the ICLK quote from CNN Money), which recently moved to the NASDAQ with its publicly-traded stock, rang today's opening bell at the NASDAQ Market Site in New York City. Michael Mathews, CEO and Michael Katz, President...

• Google Revs Regulation Engine; TARGUSinfo and AdMeld Bring The Data; The Performance Rocket

  Posted on Wednesday November 11th, 2009 at 07:25 in media buying, ad agencies, performance marketing, ad network, ad exchange, openx, venture capital fund, ad exchange news, founder collective

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. We Advertise Therefore We Regulate Given the recent moves by the EU, it would appear that Google is taking the stance that it needs to become more involved in regulation....

• Don’t Just Think Digitally, Act Digitally

  Posted on Tuesday November 3rd, 2009 at 11:11 in advertising agencies, advertising agency, ad agency, media agency, ad network, ad exchange, ad agents

  "Ad Agents" is a new column written by the agency-side of the digital media community. Greg Hills is platform analyst of media trading agency, Varick Media Management. Digital media has caused huge shifts in the advertising industry, including the ri...

• More Media Optimization Madness: ad:tech New York

  Posted on Friday October 30th, 2009 at 14:30 in google, Marketing, Microsoft, yahoo, doubleclick, advertising exchange, ad network, ad exchange, ad exchange news

  Following up our post on the media optimization festivities beginning with OMMA AdNets - Whoa, they've moved ad:tech to New York City's Javits Center and out of its convenient but cramped midtown hotel location - ad technology is breaking out! ad:tec...

• Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts; Display Up For ValueClick; Agencies Evolving

  Posted on Friday October 30th, 2009 at 05:41 in yahoo, turn, media buying, display advertising, ad agency, media agency, dsp, pubmatic, ad network, ad exchange, dsps, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing "dramatic" initial results in its real-time bidding integrations with PubMatic a...

• Ad Networks Preferred; Agencies On The Run?; On Coleman’s Return; Icahn Leaves Yahoo!

  Posted on Monday October 26th, 2009 at 05:41 in google, Microsoft, yahoo, ad network, ad exchange, greg coleman, interclick, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ad Networks Preferred The New York Times' Stephanie Clifford says that even though big brand marketers may make a few high profile buys of "premium" ad inventory - such a...

• Whither The IPO; Consumers Reaching Brands More Online; WPP Group Maintains Digital Lead

  Posted on Wednesday October 21st, 2009 at 05:27 in google, entrepreneur, yahoo, AOL, media buying, display advertising, ad agency, ad network, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here....

• Akamai Pixel-Free Audience Targeting Now Available Says CTO Afergan

  Posted on Tuesday October 20th, 2009 at 05:24 in data, akamai, media buying, dsp, ad network, retargeting, ad exchange, demand-side platforms, pixel-free targeting

  As retailers prepare to enter their busiest season - Q4 and the holidays -  Akamai has announced its ADS predictive segments solution for online retailers who want to reach in-market consumers and drive incremental sales.  The new product is part o...

• Google Campaign Insights Launched; Millard On Ad Scarcity; AOL And Yahoo! Talking Content

  Posted on Tuesday October 20th, 2009 at 05:20 in google, yahoo, AOL, media buying, ad agencies, google toolbar, ad network, ad exchange, ad exchange news, campaign insights

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Releases Campaign Insights Ad Age's Michael Learmonth looks at Google's answer to Microsoft's engagement mapping called "Campaign Insights." According to Learmont...

• Give Me Audience Or Give Me Death: The Agency Buying Platform Strategy

  Posted on Wednesday October 14th, 2009 at 16:27 in Marketing, Creative, ad agencies, media agency, dsp, ad network, ad exchange, dsps, ad exchange news, demand-side buying platform

  There has been a growing waterfall of chatter about audience buying in online display advertising. Ad networks, demand-side buying platforms (DSPs) - whatever you want to call them - are targeting audience. Give me auto-intenders - stat! The vent...

• Permuto Bringing All-Inclusive Ad Platform Says CEO Shamim

  Posted on Wednesday October 14th, 2009 at 05:06 in platforms, media buying, ad network, ad platform, ad exchanges, permuto

  Shaukat Shamim is CEO & Co-Founder of Permuto. AdExchanger.com: Where did the idea for Permuto come from? And how about the name - what's the story there? SS: We are a company comprised of online advertising junkies, all of the founders been inv...

• Triggit Announces Media Trading Strategy, Investors; Adgregate Markets Adds AdECN CEO To Board; Q3 Earnings Predictions

  Posted on Wednesday October 14th, 2009 at 05:05 in techcrunch, adecn, ad network, ad exchange, triggit, adgregate markets, ad exchange news, media trading, william urschel, zach coelius

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Triggit On Media Trading And Investors Jason Kincaid of TechCrunch looks at media trader Triggit's round of angel investment which includes a who's who of technologists a...

• The Holy Grails Of Digital Advertising

  Posted on Tuesday October 13th, 2009 at 13:02 in Marketing, media buying, ad agency, ad network, holding company, ad exchange, ad exchange news, audience buying

  You would think that the digital advertising industry has found religion given all the talk about the legendary "Holy Grail" these days. Enormous change is occurring all at once creating opportunity across the board for publishers, advertisers, ad t...

• MediaMath Hires Katsur, Shows TerminalOne Platform; News Corp EVP Espinel On Market Forces; Yahoo! Exec Goes Glam

  Posted on Tuesday October 13th, 2009 at 05:01 in news corp, media buying, ad agency, dsp, ad network, ad exchange, dsps, ad exchange news, media math, demand-side buying platform

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. MediaMath Hires - Shows TerminalOne Screenshots MediaMath announced Monday that it has hired former DoubleClick-er and (most recently) CTO of Travel Ad Network, Anthony K...

• WSJ On Invisible Display Ads; Click Fraudsters In China; DSPs and Agencies; eXelate Launches Data Platform For Publishers

  Posted on Monday October 12th, 2009 at 05:28 in Marketing, Advertising, media buying, ad network, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Invisible Ad Ben Edelman has returned from past ad exploits and this time he's found that certain online display ads are being shown on websites - and you can't see t...

• Tatto Media CEO Miao Says Ad Exchange Will Not Be Needed Someday

  Posted on Wednesday October 7th, 2009 at 05:50 in ad networks, ad agencies, behavioral, display advertising, affiliate advertising, ad network, ad exchange

  Lin Miao is Chief Executive Officer of Tatto Media, an online advertising network. AdExchanger.com: Tell us a little bit about Tatto Media. You position Tatto as an ad network, but during a recent panel at the ad:tech Chicago conference, you sou...

• PointRoll CEO Tafler Says Publishers Need To Adopt Standards In Order For Video Ad Inventory To Reach Exchanges

  Posted on Tuesday October 6th, 2009 at 05:35 in Creative, video ads, media buying, media agencies, ad network, ad exchange, banner ad

  Jason Tafler is the CEO of PointRoll, a rich media advertising provider. AdExchanger.com: How do you see online advertising evolving in the future? What role will rich media play in driving innovation? JT: A lot of it comes down to what users are doi...

• VideoEgg Focuses On Performance Pricing Model As Rich Media Ad Network Revenues Double Says CEO Sanchez

  Posted on Monday October 5th, 2009 at 05:38 in ad networks, media buying, rich media, ad network, ad exchange, ad exchanges, video ad network

  Matt Sanchez is CEO of VideoEgg, a rich media advertising network. AdExchanger.com: Can you give us a sense of current momentum at VideoEgg? Any effects from the economy? Have clients changed their buying strategies? MS: We are delighted about the t...

• $40 CPMs At Dogster; Jefferies Analyst Bullish On Yahoo! And Display; UK Internet Ad Spend Beats TV; $4 Million For Casual Games Network NeoEdge

  Posted on Wednesday September 30th, 2009 at 05:24 in google, yahoo, media buying, ad network, ad exchanges, ad exchange news, mediaequals

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Dogster and $40 CPMs TechCrunch looks at a new partnership announced between dog lover social network, Dogster, and viral web publishing phenomenon, I Can Haz Cheeseburge...

• WPP Spot Runner Suit Tossed; Looking At Fraud – And Its Study; New York City Start-up Scene

  Posted on Tuesday September 29th, 2009 at 05:56 in optimization, media buying, ad agencies, wpp, ad network, ad exchanges, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. WPP Spot Runner Suit Tossed David Kaplan of PaidContent reports that WPP's suit against Spot Runner, "a web-based TV creative ad agency", has been thrown out by a New Yor...

• Razorfish VP Matt Greitzer Says Display Ad And Search Channels To Likely Merge At Agencies When Advertisers Demand It

  Posted on Monday September 28th, 2009 at 05:51 in agencies, razorfish, media buying, display advertising, ad network, display ads, ad exchanges, demand-side buying platforms

  Matt Greitzer is VP of Search Marketing and Head of ATOM Systems at Razorfish. AdExchanger.com: What can you tell us about momentum in Razorfish's ad exchange practice? Any year-over-year comparisons that you can draw? We've only been in market for a...