Recent Posts Tagged With 'ad networks'

• Transparency And The Necessity For An Independent Rating Authority of Digital Media

  Posted on Tuesday November 24th, 2009 at 06:30 in ad networks, media buying, ad exchange, exchange ideas, ad exchanges

  By Kent Wakeford, co-Founder and EVP of AdSafe Media. "Transparency." It's a word often heard in the discussion about Ad Exchanges. Advertisers want more of it. "Can't I just get a site list?" they ask. But while buyers are asking for "transparency,...

• Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges

  Posted on Thursday November 19th, 2009 at 06:05 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms. In this survey of a broad, cross-section of the digital ad industry, AdExchanger.com looks back and looks ahead wi...

• More Reaction From The Demand-Side Platforms: On Right Media And Multiple Exchanges

  Posted on Thursday November 19th, 2009 at 06:04 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  And now.. The Demand-Side Platform reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. AdBuyer.c...

• More Reaction From The Ad Networks And Exchanges: On Right Media And Multiple Exchanges

  Posted on Thursday November 19th, 2009 at 06:03 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  And now.. Ad Networks and Exchanges reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. 24/7 Rea...

• More Reaction From The Agencies: On Right Media And Multiple Exchanges

  Posted on Thursday November 19th, 2009 at 06:02 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  And now.. Agency reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. Havas' Adnetik Hill Hollida...

• Xtend Media CEO Orzel Says Ad Networks Will Need To Rely On Media Buying Skills To Survive

  Posted on Friday November 13th, 2009 at 07:52 in Marketing, Advertising, ad networks, media buying, ad agency, ad network, ad exchange, xtend media

  Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publ...

• The Ad Network Is Dead – Oh Wait, InterCLICK Rings NASDAQ Opening Bell

  Posted on Wednesday November 11th, 2009 at 15:37 in ad networks, ad network, ad exchange, interclick

  The ad network, InterCLICK (get the ICLK quote from CNN Money), which recently moved to the NASDAQ with its publicly-traded stock, rang today's opening bell at the NASDAQ Market Site in New York City. Michael Mathews, CEO and Michael Katz, President...

• European Union Pulls The Trigger: Friction Forever!

  Posted on Tuesday November 10th, 2009 at 11:57 in ad networks, media buying, advertising exchange, ad exchange news

  If reports are true, in a boon to advertising and technology companies in the rest of the world, The European Union appears to have effectively killed off any innovation for its native online advertising industry as the opt-in cookie law will be put ...

• BlueKai and eXelate In WSJ; BlueKai Releases Consumer Insights Report; InterCLICK Revenues Double in Q3; Netezza Helping AppNexus

  Posted on Thursday November 5th, 2009 at 07:05 in Advertising, ad networks, media buying, ad agencies, display advertising, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Intent Data Featured The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called...

• OpenX And Microsoft Announce Agreement; What Display Ads Need; EyeWonder Offers Visibility Metric

  Posted on Tuesday November 3rd, 2009 at 05:24 in Microsoft, ad networks, media buying, display advertising, openx, ad exchanges, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Microsoft And OpenX Get Cozy OpenX CEO Tim Cadogan has made a multi-year deal with Microsoft that will make OpenX technology more widely available and allow his company ...

• Addressable TV Is Not Here; Digital Agencies Leadership; Google DoubleClick Ad Exchange Works

  Posted on Monday November 2nd, 2009 at 05:04 in ad networks, media buying, advertising exchange, ad exchange, ad exchange news, addressable media, addressable tv

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. How Much Longer For Addressable TV? Andrew Hampp of Ad Age interviews David Verklin of the cable television industry's Canoe Project, which aims to deliver addressable me...

• Media Optimization Madness Next Week: OMMA AdNets

  Posted on Friday October 30th, 2009 at 12:21 in ad networks, media buying, quantcast, omma, ad exchange, ad exchange news, doubleclick ad exchange, adnets

  Roll out the red carpet as the annual, biggest-week-in-ad-technology erupts next week in New York City. Contenders (and maybe a few pretenders) will take part in the OMMA Ad Nets show on Tuesday, November 3 and ad:tech New York show to be held fr...

• Fox Offering DSP Services To OMG Digital; Yahoo! Earnings In Review; Meeker Delivers 2009 Internet Report; More Buzz On Ad Exchanges

  Posted on Thursday October 22nd, 2009 at 05:54 in google, yahoo, ad networks, media buying, ad exchange, ad exchange news, doubleclick ad exchange, q3 2009 earnings

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. OMG Digital And Fox Partner Reminding everyone that Fox has a demand-side platform, too, Fox Audience Network (FAN) and Omnicom Media Group announced that FAN will provid...

• ComScore Releases September Ad Network Results; Exchanges To Rock UK; Taylor Leaves Yahoo!’s Right Media Exchange; Hanlon Leaving VivaKi

  Posted on Monday October 19th, 2009 at 05:40 in google, Microsoft, yahoo, ad networks, media buying, comscore, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Top Ad Networks For September ComScore released its top 50 ad networks and web properties by U.S. reach in September. 24/7 Real Media continues to climb the ad network c...

• Group Formed To Fight Display Ad Fraud; Digg Ads Performing Well; AdBrite Launches Open Source Platform

  Posted on Thursday October 15th, 2009 at 05:38 in Marketing, ad networks, click fraud, media buying, display advertising, ad exchange, ad exchange news, impression fraud

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Site For Exposing Fraudsters Following Emily Steel's article in the Wall Street Journal about disappearing ads, it has come to AdExchanger.com's attention that several ad...

• RTB: Our New Game Of Musical Chairs

  Posted on Thursday October 8th, 2009 at 06:08 in Marketing, Advertising, Online Advertising, ad networks, media buying, ad exchanges, data-driven thinking, media trading

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Zach Coelius, CEO of Triggit, an online advertising, media trading company. ...

• Tatto Media CEO Miao Says Ad Exchange Will Not Be Needed Someday

  Posted on Wednesday October 7th, 2009 at 05:50 in ad networks, ad agencies, behavioral, display advertising, affiliate advertising, ad network, ad exchange

  Lin Miao is Chief Executive Officer of Tatto Media, an online advertising network. AdExchanger.com: Tell us a little bit about Tatto Media. You position Tatto as an ad network, but during a recent panel at the ad:tech Chicago conference, you sou...

• Facebook Takes Control Of Its Brand; Are YOU Certified? InterCLICK Is With Bizo; Lookery Exec Lands; IAB Chair Moore’s Dimestore Is Bought

  Posted on Tuesday October 6th, 2009 at 05:01 in AOL, ad networks, media buying, display advertising, fox interactive media, ad exchange, ad exchange news, news corp digital media

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Facebook Shuts Down Some Ads According to All Facebook, Facebook is getting more aggressive about policing the advertisements ad networks place through the social media p...

• VideoEgg Focuses On Performance Pricing Model As Rich Media Ad Network Revenues Double Says CEO Sanchez

  Posted on Monday October 5th, 2009 at 05:38 in ad networks, media buying, rich media, ad network, ad exchange, ad exchanges, video ad network

  Matt Sanchez is CEO of VideoEgg, a rich media advertising network. AdExchanger.com: Can you give us a sense of current momentum at VideoEgg? Any effects from the economy? Have clients changed their buying strategies? MS: We are delighted about the t...

• DoubleClick Ad Exchange and AdWords View-Throughs; More Display Ads And Search; M&A To Heat Up

  Posted on Friday October 2nd, 2009 at 05:41 in Marketing, adsense, Advertising, adwords, ad networks, media buying, ad agency, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange - If you're advertising on AdWords through the Google Content Network, a new a...

• Improve Digital Driving Publisher Yield In Ad Network Saturated European Market

  Posted on Friday October 2nd, 2009 at 05:40 in roi, ad networks, publishers, yield, web publishers, pubmatic, yield optimization, ad exchanges, yield management tools, frequency capping, improve digital

  Janneke Niessen is CEO of Improve Digital, a publisher yield optimization firm based in the United Kingdom. AdExchanger.com: How did Improve Digital begin? Publishers are facing a shift in the online advertising ecosystem where performance campaigns...

• 10 Reasons Why Advertising Campaigns Reach The Wrong Audience

  Posted on Friday September 25th, 2009 at 05:01 in ad networks, media buying, ad agency, ad exchanges, doubleclick ad exchange, data-driven thinking

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimiza...

• Hill Holliday SVP Cahill Says Clients Are Cautiously Optimistic About Exchanges

  Posted on Thursday September 24th, 2009 at 05:16 in Marketing, Advertising, ad networks, agencies, ad agencies, media agencies, hill holliday

  Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. What trends are you seeing from your digital media clients today? Two of the more interesting trends are social media listening and rapid response m...

• AOL’s Levick Says No To Exchanges, Forgets BidPlace?; The Battle For Madison Avenue; The Cautious Return Of The IPO

  Posted on Thursday September 24th, 2009 at 05:01 in Marketing, Advertising, AOL, ad networks, ad exchanges, ad exchange news, demand-side buying platforms

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. AOL Talks Exchanges David Kaplan of PaidContent cornered AOL's Jeff Levick at the OMMA conference in New York City this week and asked whether or not AOL would be interes...

• On DoubleClick Ad Exchange: More Digital Media Industry Reaction

  Posted on Tuesday September 22nd, 2009 at 05:27 in Marketing, Advertising, ad networks, publishers, ad exchange news, ad technology, demand-side buying platforms

  Read more reaction on the launch of the new DoubleClick Ad Exchange, its benefits and any concerns from members of the online advertising ecosystem... 24/7 Real Media Acxiom AdBuyer.com AdMeld AdReady Aggregate Knowledge Audience Science Bluetie Br...

• ComScore, Omniture, Adobe – Oh My; New Yahoo! Marketing Launches; Donovan Data Systems Takes Step

  Posted on Tuesday September 22nd, 2009 at 04:59 in Marketing, Advertising, yahoo, ad networks, media buying, comscore, omniture, ad exchanges, right media exchange, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. ComScore and Omniture (and Adobe) Fresh off being acquired by Adobe, Omniture announced a new partnership with ComScore aimed at unifiying reporting of website analytics ...

• Yahoo VP Weishaupt: It’s Open Season for Ad Exchanges: Open Will Win Over Closed

  Posted on Thursday September 17th, 2009 at 19:15 in yahoo, ad networks, media buying, rmx, rightmedia, ad exchanges, ad exchange news

  Frank Weishaupt is VP North American Marketplaces at Yahoo!. One reason I love this business is that it’s always evolving. Change is essential to success in online advertising…especially when it comes to ad exchanges. As the needs of ad networks...

• Dotomi Riding Personalized Media Beyond Behavioral Targeting Says CEO Giuliani

  Posted on Tuesday September 15th, 2009 at 05:40 in ad networks, agencies, media buying, media agency, rtb, dotomi, ad exchanges, real-time bidding

  John Giuliani is Chairman and CEO of Dotomi, an online marketing agency. AdExchanger.com: What's been happening at Dotomi in 2009? Any trends you can share on the client-side? Dotomi is very fortunate to be experiencing double digit growth in 2009 d...

• Undertone Extending Reach; Bloomberg Terminals For Out-Of-Home; NY Times Says Malware Was Not From Ad Network

  Posted on Tuesday September 15th, 2009 at 05:04 in yahoo, data, ad networks, media buying, rubicon project, yield optimization, undertone, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Retargeting Reach Undertone Networks announced yesterday "U360 AudiencePlus™." In an example from Undertone publishing partner A&E, the new offering is positioned ...

• Yahoo! Right Media VP Taylor Looks At The Future Of Exchanges And Media

  Posted on Monday September 14th, 2009 at 05:07 in Advertising, ad networks, media agency, ad exchanges, right media exchange, ad exchange news, yahoo right media

  Antony Taylor is VP of Display Platforms at Yahoo!'s Right Media Exchange. AdExchanger.com: It feels like it's very early in the understanding of display ad exchanges especially as it relates to feedback from attendees at recent conferences. AT: Afte...