Recent Posts Tagged With 'agencies'

• The Data Flow Is Like A Broken Water Main

  Posted on Wednesday November 11th, 2009 at 05:16 in Marketing, Advertising, data, agencies, ad agency, media agency, dsp, demand-side platforms

  "the executioner" opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. The CEO of a major ad exchange recently likened the flow of data from real-time ad exchanges to a fire hose - I like to thi...

• RAMP Digital CEO Mendez Says Direct Response And Brand Marketing Are Blurred Online

  Posted on Wednesday October 28th, 2009 at 04:27 in Advertising, digital media, agencies, media buying, behavioral targeting, brand marketing, media optimization, advertising exchanges

  Jonathan Mendez is CEO of RAMP Digital, a digital, performance media agency. AdExchanger.com: Why did you found your performance marketing agency, RAMP Digital? JM: I was becoming much more interested in emergent technologies for delivering relevance...

• OMG Digital CEO Matt Spiegel On The Agency Model And Buying Platforms

  Posted on Monday October 19th, 2009 at 05:42 in Marketing, Advertising, agencies, media buying, ad agencies, dsp, dsps, omnicom, ad exchanges, holding companies, omnicom media group, demand-side buying platforms

  Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but ...

• OMG Digital CEO Matt Spiegel On The Future Buyer/Planner

  Posted on Friday October 16th, 2009 at 06:14 in Marketing, Advertising, agencies, media buying, money manager, display advertising, ad agency, media planner, omg digital, matt spiegel

  Matt Spiegel is CEO of OMG Digital. This is the first part of a two-part interview. AdExchanger.com: Can you characterize what the buyer/planners of the future will look like? It would seem they have a math skillset and are focused on consumer insig...

• While Exchanges are Hot, It’s Actually Not About the Exchange

  Posted on Wednesday September 30th, 2009 at 05:25 in Marketing, Advertising, agencies, media buying, ad agencies, darren herman, varick media management

  "The Provocateur" column is intended to incite discussion on a variety of topics around the evolution of digital media. Lots of conversation and buzz around advertising exchanges (and exchange-like players) such as the Google Advertising Exchange, Ri...

• Razorfish VP Matt Greitzer Says Display Ad And Search Channels To Likely Merge At Agencies When Advertisers Demand It

  Posted on Monday September 28th, 2009 at 05:51 in agencies, razorfish, media buying, display advertising, ad network, display ads, ad exchanges, demand-side buying platforms

  Matt Greitzer is VP of Search Marketing and Head of ATOM Systems at Razorfish. AdExchanger.com: What can you tell us about momentum in Razorfish's ad exchange practice? Any year-over-year comparisons that you can draw? We've only been in market for a...

• On The DoubleClick Ad Exchange: Matt Spiegel, OMG Digital

  Posted on Sunday September 27th, 2009 at 21:08 in agencies, media buying, ad agency, omnicom, omg digital, ad exchanges, omnicom media group, doubleclick ad exchange

  Matt Spiegel is CEO of OMG Digital, the digital media buying division of Omnicom Group. Certainly, the new Google DoubleClick Ad Exchange will have big impact because it's the first sizable pool of inventory which has real-time bidding - this is what...

• Hill Holliday SVP Cahill Says Clients Are Cautiously Optimistic About Exchanges

  Posted on Thursday September 24th, 2009 at 05:16 in Marketing, Advertising, ad networks, agencies, ad agencies, media agencies, hill holliday

  Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. What trends are you seeing from your digital media clients today? Two of the more interesting trends are social media listening and rapid response m...

• Redefining Transparency

  Posted on Thursday September 24th, 2009 at 05:16 in search, agencies, razorfish, transparency, media buying, ad agencies, ad exchanges, the executioner, media trading

  Joanna L. O'Connell is Manager of Strategic Development, ATOM Systems, Razorfish. The word "transparency" seems to be everyone's favorite word these days. Clients want it, publishers fear it, and networks – increasingly - boast that they offer it. ...

• On The DoubleClick Ad Exchange: Darren Herman, Varick Media Management

  Posted on Monday September 21st, 2009 at 20:48 in google, agencies, media buying, ad network, media kitchen, doubleclick ad exchange, mdc partners, varick media management

  Darren Herman is the Founder and President of Varick Media Management, an audience and media buying platform, and a unit of MDC Partners. DH: We (at VMM) are excited about the promise of the next version of exchanges. A lot of talk has been around re...

• On The DoubleClick Ad Exchange: Nathan Woodman, Havas Digital and Adnetik

  Posted on Monday September 21st, 2009 at 20:48 in google, agencies, media buying, advertising exchange, havas, havas digital, doubleclick ad exchange, adnetik

  Nathan Woodman is the Managing Director of Adnetik, Havas' Digital Trading Network. NW: AdX 2.0 brings massive supply liquidity to the bidded online display media space. Especially with the addition of AdSense real estate. Google is looking to create...

• On The DoubleClick Ad Exchange: Kurt Unkel, VivaKi

  Posted on Monday September 21st, 2009 at 20:47 in Advertising, agencies, media buying, publicis, media agency, holding company, advertising exchanges, doubleclick ad exchange, vivaki, vivaki nerve center

  Kurt Unkel is Senior Vice President of Publicis' VivaKi Nerve Center. KU: I think volume of impressions and the real-time api of Google's new exchange are the biggest benefits, as these address the scalability and operational challenges of the origin...

• On The DoubleClick Ad Exchange: Michael Brunick, Mediabrands Worldwide, Cadreon

  Posted on Monday September 21st, 2009 at 19:07 in google, agencies, media buying, ipg, doubleclick ad exchange, cadreon, mediabrands worldwide

  Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. MB: The rollout of Google's updated DoubleClick Exchange offering - and the proliferation of other similar real time bid...

• On The DoubleClick Ad Exchange: Matt Greitzer, Razorfish

  Posted on Monday September 21st, 2009 at 19:06 in google, Advertising, agencies, media buying, ad agencies, ad exchanges, doubleclick ad exchange

  Matt Greitzer is VP and Global Discipline Lead of Search Marketing at Razorfish. MG: I think it represents an industry tipping point. Google has already proven that they are the lead player in auction-based ad monetization. I think everyone is exc...

• On DoubleClick Ad Exchange: Robbie Hills, GroupM

  Posted on Monday September 21st, 2009 at 19:06 in Marketing, Advertising, agencies, media agency, ad exchanges, doubleclick ad exchange

  Robbie Hills, CEO Asia Pacific, GroupM Search, a unit of WPP Group. The impact of Google DoubleClick's Exchange is going to very much depend on the ability to behaviorally target, the markets they launch it in across the APAC region and the volume of...

• On The DoubleClick Ad Exchange: Adam Cahill, Hill Holliday

  Posted on Monday September 21st, 2009 at 19:05 in google, agencies, media buying, ipg, interpublic group, doubleclick ad exchange, mediabrands worldwide

  Adam Cahill is SVP, Director of Digital Media, Hill Holliday, a media and creative agency, and unit of Interpublic Group. AC: I think the launch of AdX 2.0 is an example of growing the pie as opposed to stealing share from a competitor because it's g...

• On DoubleClick Ad Exchange: David Smith, Mediasmith

  Posted on Monday September 21st, 2009 at 19:05 in agencies, media buying, media agency, ad exchanges, doubleclick ad exchange, brand safety

  David Smith is CEO of Mediasmith, a digital advertising media agency. The biggest impact will be the increased credibility and volume to the Exchange category. It should also give a big boost to the technology platforms like Turn, MediaMath and Invit...

• Dotomi Riding Personalized Media Beyond Behavioral Targeting Says CEO Giuliani

  Posted on Tuesday September 15th, 2009 at 05:40 in ad networks, agencies, media buying, media agency, rtb, dotomi, ad exchanges, real-time bidding

  John Giuliani is Chairman and CEO of Dotomi, an online marketing agency. AdExchanger.com: What's been happening at Dotomi in 2009? Any trends you can share on the client-side? Dotomi is very fortunate to be experiencing double digit growth in 2009 d...

• Evolution Of The Agency Buyer-Planner

  Posted on Thursday September 10th, 2009 at 05:44 in Culture, search, Advertising, change management, agencies, razorfish, ad exchanges

  "the executioner" opinion expressed below is written by Natalie DiBerto, Lead, Account Services, Ad Exchanges, at Razorfish. New demand-side platforms now make it possible to execute buying strategies and purchase directly across wide swaths of inven...

• How Team Of Geeks Exploded Media Trade

  Posted on Friday September 4th, 2009 at 14:59 in agency, ad networks, agencies, media buying, ad agencies, cmo, ad exchanges, marketering, media trading

  In today's Wall Street Journal, Siobhan Gorman's "How Team of Geeks Cracked Spy Trade" details the development of spy info company, Palantir Technologies from Palo Alto, California. The young, successful, outlier of a company has burst through the pa...

• Mediabrands’ Brunick Sees Improved, Client Campaign Performance and No Arbitrage In Cadreon’s Future

  Posted on Tuesday September 1st, 2009 at 06:29 in ad networks, agencies, dsp, ipg, ad exchanges, interpublic group, mediabrands, demand-side buying platforms

  Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. AdExchanger.com: In your opinion, what is driving creation of agency buying platform strategies? MB: Agencies have more ...

• The Exchanges’ Redesign of the Web

  Posted on Tuesday August 18th, 2009 at 06:25 in Marketing, Advertising, agencies, razorfish, media buying, ad agencies, ad exchanges

  "the executioner" opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. In the last few months, those of us working in the world of ad exchanges have been bombarded by articles and discussions ab...

• The Value of The Ad Cow

  Posted on Tuesday August 4th, 2009 at 05:02 in Marketing, Advertising, agencies, ad agencies, ad exchanges

  "the executioner" opinion expressed below is written by Karin Blake, Senior Lead of Platform Management, Ad Exchanges, at Razorfish. An Economist piece two weeks ago centered on the popular question of how social media companies will monetize their ...

• Ad-Juster Technology Bridging Ad Server Discrepencies Says Pres Lewis

  Posted on Monday August 3rd, 2009 at 12:32 in advertisers, ad networks, agencies, publishers, discrepencies, ad-juster

  Mike Lewis is President and Co-Founder of Ad-Juster, an ad server discrepancy management company. As you have said in your release, Ad-Juster looks to solve "two of the digital ad industries major pain points: 3rd party reporting and discrepancy ide...

• TV Gets An Auction; Time Inc Ad Network Lives; The Politics of Web Ads; The Web Ads of Politics

  Posted on Monday August 3rd, 2009 at 10:09 in agencies, media buying, display advertising, ad exchange, behavioral advertising, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The TV Upfront Show Turning To Exchanges? The heavily-publicized TV upfront "show" is winding down according to Anthony Crupi of MediaWeek and media chiefs are P.O.'d. ...

• Why Real-Time Bidding (RTB) Is An Open Software Standard

  Posted on Monday July 27th, 2009 at 07:52 in Software, standards, ad networks, agencies, rtb, triggit, ad exchanges, real-time bidding, data-driven thinking

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. To m...

• Microsoft Reports Tepid Results; Omnicom and Publicis See Hope - Kind Of; Old Gray Lady Clicks Digital Heels

  Posted on Friday July 24th, 2009 at 08:55 in Microsoft, yahoo, ad networks, agencies, new york times, hyperlocal, adecn, holding companies, ad exchange news

  More earnings reports - ch-ching? Microsoft's Steve Ballmer stepped up to the Microsoft Fiscal 4Q 2009 earnings microphone (see the release) and although he didn't have a lot to say about advertising on the call - they've got a lotta stuff going on ...

• Inflection Point Media Seeing Shift Toward Targeted Vertical Ad Network Model Says CEO Hulse

  Posted on Tuesday July 21st, 2009 at 07:16 in ad networks, agencies, media buying, ad network, ad exchange, inflection point media

  Chris Hulse is CEO of Inflection Point Media, a business-to-business ad network. Any current trends that you can share in Inflection Point Media's B2B ad network business - strengths, weaknesses? And, have publisher CPMs cratered like they have in th...

• Twitter and The Ad Exchange; Mediasmith on Whatever; Li List on Top 100 Brands; Intent Media Raises 9 MILLION Dollars

  Posted on Tuesday July 21st, 2009 at 07:15 in Advertising, twitter, ad networks, agencies, media buying, charlene li, ad exchanges, mediasmith, ad exchange news

  Is Twitter about to add contextual advertising? Seems like it as Twitter-watching AdRants noticed a well-known, beta tester checking out (and tweeting about) the new ad functionality - The New York Times' Saul Hansell. Hansell tweets: "My last tweet ...

• Optimize Thyself: Ad Exchanges Draw Crowd At ContextWeb/Ad Club Event in NYC

  Posted on Tuesday July 14th, 2009 at 17:03 in Marketing, Advertising, ad networks, agencies, ad exchanges

  Whoa, Nellie - full house! People are getting the message about new opportunities in display ad exchanges and platforms as an impressive crowd of nearly 400 attended today's Times Center event in NYC entitled, "Agency Demand Platforms: Art vs. Scien...