Recent Posts Tagged With 'data'

• DataLogix Positioning For Data-Rich, Cross-Channel Future In Advertising Says Pres Roza

  Posted on Monday November 16th, 2009 at 05:45 in Marketing, Advertising, data, platforms, dsp, ad exchange, dsps, nextaction, datalogix, affiniti digital

  Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you're seeing in the data marketplace? ER: There's no question that data is hot all of a sudden. But, candidly, the use of dat...

• The Data Flow Is Like A Broken Water Main

  Posted on Wednesday November 11th, 2009 at 05:16 in Marketing, Advertising, data, agencies, ad agency, media agency, dsp, demand-side platforms

  "the executioner" opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. The CEO of a major ad exchange recently likened the flow of data from real-time ad exchanges to a fire hose - I like to thi...

• Peer39 Leveraging Semantics to Help Publishers and Ad Platforms Capitalize on Display Ad Inventory Says CEO Solomon

  Posted on Wednesday October 21st, 2009 at 05:42 in Online Advertising, data, media buying, contextual advertising, peer39, peer 39, semantic targeting

  Amiad Solomon is CEO of Peer39, an online semantic advertising technology company. AdExchanger.com: Please describe momentum in 2009 for Peer39. AS: This has been a breakout year for us as we have been recognized as the leading innovator in the field...

• Akamai Pixel-Free Audience Targeting Now Available Says CTO Afergan

  Posted on Tuesday October 20th, 2009 at 05:24 in data, akamai, media buying, dsp, ad network, retargeting, ad exchange, demand-side platforms, pixel-free targeting

  As retailers prepare to enter their busiest season - Q4 and the holidays -  Akamai has announced its ADS predictive segments solution for online retailers who want to reach in-market consumers and drive incremental sales.  The new product is part o...

• Stepping Our Way To Real Market Data

  Posted on Wednesday September 23rd, 2009 at 05:03 in Marketing, Advertising, data, data-driven thinking, demand-side buying platforms, cpm advisors, rob leathern

  "Data Driven Thinking" is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Rob Leathern, CEO of CPM Advisors, an online advertising company. In the online ad ...

• Undertone Extending Reach; Bloomberg Terminals For Out-Of-Home; NY Times Says Malware Was Not From Ad Network

  Posted on Tuesday September 15th, 2009 at 05:04 in yahoo, data, ad networks, media buying, rubicon project, yield optimization, undertone, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Retargeting Reach Undertone Networks announced yesterday "U360 AudiencePlus™." In an example from Undertone publishing partner A&E, the new offering is positioned ...

• Brilig Resembles Advertising Data Version of Bloomberg Terminal Says CEO Cimino

  Posted on Monday August 10th, 2009 at 06:25 in Marketing, Advertising, data, platform, media buying, data exchange, bloomerg terminal, brilig

  Paul Cimino is CEO of Brilig, a data optimization platform. AdExchanger.com: What is Brilig? Do you consider it a technology or services company? Gotta ask - what does the name mean? PC: Brilig is a technology company with a patent pending process fo...

• BlueKai Data CEO Tawakol On New Certification Program

  Posted on Thursday August 6th, 2009 at 11:01 in data, ad networks, media buying, media agencies, data exchange, ad exchanges, bluekai

  Omar Tawakol is CEO of BlueKai, an online data exchange. AdExchanger.com: Regarding your new BlueKai Certification Program, ad networks and buying platforms must be excited - you're performing lead gen for them, are you not? What is BlueKai getting?...

• Let Them Eat Privacy

  Posted on Friday July 31st, 2009 at 05:56 in Marketing, Advertising, Privacy, data, ad agencies, behavioral targeting, ad exchanges

  Another privacy piece on the behavioral ad network business has been launched - this time by The New York Times' Stephanie Clifford. In her piece entitled, "Ads Follow Web Users, and Get Deeply Personal," web ads are considered "Orwellian." Good g...

• Online and Offline Data Used Together Yield Best Results Says Datran Media SVP Of Display Knoll

  Posted on Monday July 27th, 2009 at 07:53 in data, ad networks, media buying, ad exchanges, buying platforms, datran media

  Scott Knoll is SVP of Display Media for Datran Media, a digital marketing technology company. AdExchanger.com: What trends is Datran Media seeing from its digital media clients in 2009? SK: Datran Media monitors and reports on trends across media cl...

• TARGUSinfo Sees Momentum In Creating Online Audience Segments With Offline Data Says McLenaghan

  Posted on Thursday July 9th, 2009 at 07:25 in data, ad networks, ad agencies, behavioral targeting, ad exchanges

  Paul McLenaghan is VP of Interactive Markets for TARGUSinfo. AdExchanger.com: What insights can you provide on current momentum at TARGUSinfo as it relates to your online services? PM: We are seeing a great deal of momentum around our AdAdvisor solu...

• CIO Goldberg Says ClearSaleing Is Seeing Benefits of Marketers Being Held More Accountable

  Posted on Wednesday July 8th, 2009 at 07:17 in Advertising, data, compliance, ad agencies, verification, attribution, ad exchanges

  Adam Goldberg is Chief Innovation Officer and co-founder of ClearSaleing. AdExchanger.com: What trends are you seeing in your ClearSaleing clients in 2009? Can you describe momentum for ClearSaleing this year? AG: Our clients are not reducing their...

• Netezza GM Terrell Says Ad Exchange Model Is Transformative Across Entire Industry

  Posted on Tuesday July 7th, 2009 at 06:58 in data, ad networks, agencies, exchanges, ad exchanges

  Brad Terrell is VP and General Manager of Digital Media at Netezza, a data warehouse and analytic appliances company. AdExchanger.com: What trends is Netezza seeing from its digital media clients in 2009?  Can you describe momentum for Netezza this ...