Recent Posts Tagged With 'demand-side buying platforms'

• OMG Digital CEO Matt Spiegel On The Agency Model And Buying Platforms

  Posted on Monday October 19th, 2009 at 05:42 in Marketing, Advertising, agencies, media buying, ad agencies, dsp, dsps, omnicom, ad exchanges, holding companies, omnicom media group, demand-side buying platforms

  Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but ...

• DataXu Spreads Demand-Side Platform Gospel; Google Sings About Earnings; Search Budgets Moving To Display?

  Posted on Friday October 16th, 2009 at 05:30 in google, dsp, ad exchange, ad exchange news, doubleclick ad exchange, demand-side buying platforms, dataxu

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DataXu Hits Digital Airwaves, Print DataXu's President & CEO, Mike Baker, and Bruce Journey, CRO, were the subjects yesterday of ClickZ's ongoing, free, interactive m...

• Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies

  Posted on Thursday October 1st, 2009 at 05:41 in Marketing, Advertising, media buying, ad agencies, display advertising, ad exchanges, invite media, data-driven thinking, demand-side buying platforms

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by James Lancelot, Director of Professional Services at Invite Media, a buy-side...

• Razorfish VP Matt Greitzer Says Display Ad And Search Channels To Likely Merge At Agencies When Advertisers Demand It

  Posted on Monday September 28th, 2009 at 05:51 in agencies, razorfish, media buying, display advertising, ad network, display ads, ad exchanges, demand-side buying platforms

  Matt Greitzer is VP of Search Marketing and Head of ATOM Systems at Razorfish. AdExchanger.com: What can you tell us about momentum in Razorfish's ad exchange practice? Any year-over-year comparisons that you can draw? We've only been in market for a...

• AOL’s Levick Says No To Exchanges, Forgets BidPlace?; The Battle For Madison Avenue; The Cautious Return Of The IPO

  Posted on Thursday September 24th, 2009 at 05:01 in Marketing, Advertising, AOL, ad networks, ad exchanges, ad exchange news, demand-side buying platforms

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. AOL Talks Exchanges David Kaplan of PaidContent cornered AOL's Jeff Levick at the OMMA conference in New York City this week and asked whether or not AOL would be interes...

• Stepping Our Way To Real Market Data

  Posted on Wednesday September 23rd, 2009 at 05:03 in Marketing, Advertising, data, data-driven thinking, demand-side buying platforms, cpm advisors, rob leathern

  "Data Driven Thinking" is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Rob Leathern, CEO of CPM Advisors, an online advertising company. In the online ad ...

• On DoubleClick Ad Exchange: More Digital Media Industry Reaction

  Posted on Tuesday September 22nd, 2009 at 05:27 in Marketing, Advertising, ad networks, publishers, ad exchange news, ad technology, demand-side buying platforms

  Read more reaction on the launch of the new DoubleClick Ad Exchange, its benefits and any concerns from members of the online advertising ecosystem... 24/7 Real Media Acxiom AdBuyer.com AdMeld AdReady Aggregate Knowledge Audience Science Bluetie Br...

• Clicking On Cable Ads; MediaMath Announces Platform Upgrades; ContextWeb In Comscore

  Posted on Thursday September 17th, 2009 at 05:32 in google, Advertising, Microsoft, yahoo, ad exchanges, ad exchange news, demand-side buying platforms

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TV Clicking Newteevee's Chris Albrecht reports that Cablevision will be the first to have TV ads that have a "click here to learn more" button that TV viewers can "click"...

• blip.tv Co-Founder Kaplan Says Web Video Offering Opportunity To Brand And Direct Response Marketers

  Posted on Wednesday September 2nd, 2009 at 06:42 in Marketing, Advertising, video advertising, ad networks, blip.tv, dina kaplan, ad exchanges, digital tv and video, demand-side buying platforms

  Dina Kaplan is co-founder of blip.tv, an online video broadcasting company. AdExchanger.com: What does the future of online video content look like in your estimation? I think we'll see a proliferation of three types of content online.  First, we'll...

• Mediabrands’ Brunick Sees Improved, Client Campaign Performance and No Arbitrage In Cadreon’s Future

  Posted on Tuesday September 1st, 2009 at 06:29 in ad networks, agencies, dsp, ipg, ad exchanges, interpublic group, mediabrands, demand-side buying platforms

  Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. AdExchanger.com: In your opinion, what is driving creation of agency buying platform strategies? MB: Agencies have more ...