Recent Posts Tagged With 'demand-side platforms'

• The AppNexus Reveal: We’re A Demand-Side Platform Says Pres Rubenstein

  Posted on Thursday November 12th, 2009 at 10:36 in dsp, ad network, ad exchange, dsps, appnexus, ad exchange news, demand-side platforms, display advertsing

  AdExchanger.com was able to catch up with AppNexus president Michael Rubenstein after his company's recently announced "$5-million Inside, Up Round." What's all this AppNexus "gateway" talk, you ask? It's official - AppNexus is a demand-side platfo...

• From The Marketer: Mazda’s Collinson On Brand Dollars Moving Online And Display Advertising

  Posted on Thursday November 12th, 2009 at 06:04 in Advertising, advertiser, display advertising, dsp, ad exchange, dsps, demand-side platforms, direct advertiser

  Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? - For example, when there are better ...

• The Data Flow Is Like A Broken Water Main

  Posted on Wednesday November 11th, 2009 at 05:16 in Marketing, Advertising, data, agencies, ad agency, media agency, dsp, demand-side platforms

  "the executioner" opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. The CEO of a major ad exchange recently likened the flow of data from real-time ad exchanges to a fire hose - I like to thi...

• Kodiak Venture Partners Leads $5-million Inside, Up Round Investment in AppNexus

  Posted on Tuesday November 10th, 2009 at 05:29 in Marketing, Advertising, press release, dsp, appnexus, demand-side platforms

  Press Release New York, NY – November 10, 2009 – AppNexus, provider of the most advanced platform for buying real-time online advertising, today announced it secured a $5-million round led by existing investor Kodiak Venture Partners with partici...

• Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts; Display Up For ValueClick; Agencies Evolving

  Posted on Friday October 30th, 2009 at 05:41 in yahoo, turn, media buying, display advertising, ad agency, media agency, dsp, pubmatic, ad network, ad exchange, dsps, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing "dramatic" initial results in its real-time bidding integrations with PubMatic a...

• Akamai Pixel-Free Audience Targeting Now Available Says CTO Afergan

  Posted on Tuesday October 20th, 2009 at 05:24 in data, akamai, media buying, dsp, ad network, retargeting, ad exchange, demand-side platforms, pixel-free targeting

  As retailers prepare to enter their busiest season - Q4 and the holidays -  Akamai has announced its ADS predictive segments solution for online retailers who want to reach in-market consumers and drive incremental sales.  The new product is part o...

• Right Media Exchange On Real-Time Bidding; Display And Search Synergy from iCrossing; Ad Network Acquisitions; AdWords Self-Serve Video Ads

  Posted on Monday August 31st, 2009 at 05:53 in media buying, ad agency, dsp, ad exchange news, mediamath, demand-side platforms

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. RTB at Yahoo!'s RightMedia Right Media's Senior Manager of Professional Services, Pedro Ponce de Leon, announced on Thursday from the Right Media blog, that the Yahoo! ex...

• CEO Calvin Lui Says Tumri Will Be Involved In RTB and Demand-Side Optimization Ecosystem

  Posted on Tuesday August 25th, 2009 at 05:20 in Creative, media buying, tumri, rtb, banner ad, dsps, multi-variate testing, demand-side platforms, creative optmization

  Calvin Lui is CEO and President of Tumri, a creative optimization technology company. AdExchanger.com: What trends have you seen at Tumri in 2009?  Can you characterize trends in revenue momentum, deal size, client verticals, consumer audience targe...

• The Demand-Side, Buying Platform Trend

  Posted on Monday August 3rd, 2009 at 11:30 in Advertising, ad networks, platforms, media buying, ad agencies, demand-side platforms

  Demand-side platforms are becoming the rage. Whether you're creating an agency platform strategy or offering white-label solutions for all ad buyers including ad networks, agencies or directs. So, what's driving the media buying platform trend and w...

• Aggregate Knowledge CEO Martino Announces New Audience Discovery Platform

  Posted on Wednesday July 29th, 2009 at 05:46 in Online Advertising, platforms, media buying, aggregate knowledge, buying platform, demand-side platforms

  Paul Martino is CEO of Aggregate Knowledge, an audience data management platform. AdExchanger.com: What does the new Aggregate Knowledge (AK) Audience Discovery Platform do for advertisers and agencies that they can't do today? AK's Audience Discover...