Recent Posts Tagged With 'display advertising'

• Microsoft And News Corp Conspire; Adify Seeing CPM Growth, Too; Right Media Housecleaning; Living With Data

  Posted on Tuesday November 24th, 2009 at 06:38 in Marketing, media buying, data warehousing, display advertising, ad network, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google's search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine all...

• Teracent Acquired By Google

  Posted on Tuesday November 24th, 2009 at 05:03 in google, Creative, doubleclick, display advertising, teracent, multivariate ads

  From the Official Google blog and the Teracent website's home page, the news is finally confirmed: Google has purchased multi-variate display ad company, Teracent, after weeks of rumors. In the Google blog post, Neal Mohan, VP of Product Manageme...

• Yahoo! VP Bill Wise Discusses Future Demand-Side Platform Plans For Right Media Exchange

  Posted on Tuesday November 17th, 2009 at 05:36 in Marketing, Advertising, yahoo, media buying, display advertising, ad agency, ad exchange, rmx, right media exchange, ad exchange news

  Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday's announcement regarding Right Media's new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capab...

• The Virtual Agency Model

  Posted on Monday November 16th, 2009 at 13:25 in agencies, display advertising, media agency, ad exchange, media buyer, creative agency

  How will agencies survive if there is no agency of record? After reading a recent Advertising Age story from Kunur Patel about "the dropping" of three digital agencies of record in favor of a competition of ideas between three others, one might justi...

• Dentsu Consolidates, DSP Plans Next?; IAB Prepares Sellers For Brands; PointRoll And EyeWonder Enabling Data

  Posted on Friday November 13th, 2009 at 07:50 in display advertising, ad network, pointroll, eyewonder, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Dentsu Stirs Haven't heard too much about the DSP plans of Dentsu? Maybe the plans are on the way. According to Media.Asia's Anita Davis, the Japanese agency holding co...

• From The Marketer: Mazda’s Collinson On Brand Dollars Moving Online And Display Advertising

  Posted on Thursday November 12th, 2009 at 06:04 in Advertising, advertiser, display advertising, dsp, ad exchange, dsps, demand-side platforms, direct advertiser

  Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? - For example, when there are better ...

• Hearst Ready To Buy Digital Assets; Picard On Audience Buying; Right Media On Data Challenges; AOL Prepares Guillotine

  Posted on Thursday November 12th, 2009 at 05:45 in banner ads, rupert murdoch, news corp, display advertising, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Hearst Has A Billion Dollars And you don't. The NY Post's Keith Kelly writes that the replacement of SVP Ronald Doerfler by Mitchell Scherzer may signal the beginning o...

• Surf’s Up! Risk Management For Online Display Advertising

  Posted on Monday November 9th, 2009 at 06:47 in Marketing, Advertising, Creative, media buying, display advertising, peer39, adsafe, brand safety

  By John Ebbert, Managing Editor, AdExchanger.com. "Hey Frankie - have you heard? Brand safety solutions are the rage!" [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple...

• BlueKai and eXelate In WSJ; BlueKai Releases Consumer Insights Report; InterCLICK Revenues Double in Q3; Netezza Helping AppNexus

  Posted on Thursday November 5th, 2009 at 07:05 in Advertising, ad networks, media buying, ad agencies, display advertising, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Intent Data Featured The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called...

• OpenX And Microsoft Announce Agreement; What Display Ads Need; EyeWonder Offers Visibility Metric

  Posted on Tuesday November 3rd, 2009 at 05:24 in Microsoft, ad networks, media buying, display advertising, openx, ad exchanges, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Microsoft And OpenX Get Cozy OpenX CEO Tim Cadogan has made a multi-year deal with Microsoft that will make OpenX technology more widely available and allow his company ...

• Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior

  Posted on Monday November 2nd, 2009 at 13:02 in Advertising, yahoo, malware, display advertising, rmx, exchange ideas, ad exchanges, right media exchange, malvertising, bennie smith

  By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with ...

• Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts; Display Up For ValueClick; Agencies Evolving

  Posted on Friday October 30th, 2009 at 05:41 in yahoo, turn, media buying, display advertising, ad agency, media agency, dsp, pubmatic, ad network, ad exchange, dsps, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing "dramatic" initial results in its real-time bidding integrations with PubMatic a...

• Struq Customizing Ads In Real-Time According To User Behaviors Says CEO Barnett

  Posted on Thursday October 29th, 2009 at 05:17 in optimization, Online Advertising, media buying, behavioral targeting, display advertising, ad exchange, display ads, behavioral advertising

  Sam Barnett is CEO of Struq, an online advertising technology company. AdExchanger.com: Would you say that the secret sauce in Struq's technology sn the matching of ads according to a behavioral profile? How is this different than other solutions whi...

• AdECN Delays Says Kafka; Interpublic Reports Q3, Addresses Mediabrands Innovations; Display Research, Diagrams and Stories – Oh My!

  Posted on Thursday October 29th, 2009 at 05:16 in media buying, ad agencies, display advertising, adecn, ad exchange, ipg, interpublic group, holding companies, ad exchange news, mediabrands, display ad research

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Kafka On AdECN Exchange Peter Kafka of All Things D is reporting that the next edition of the AdECN Exchange from Microsoft will not get rolled out until early next year....

• Google’s Long Tail Revolt?; Exchange 3.0; Initiative On Performance; Publicis Approaches 25% In Digital Revs

  Posted on Wednesday October 28th, 2009 at 04:27 in google, Advertising, yahoo, AOL, display advertising, ad exchange, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange Update - Long Tail Revolt? Barry Schwartz of the Search Engine Roundtable blog notes a trend among a small number of long tail publishers regardin...

• ADISN Leveraging Data Across The Social Web To Target Display Ad Placements Says CEO Moeck

  Posted on Tuesday October 27th, 2009 at 05:03 in social media, social web, media buying, display advertising, conversational web, adisn, ad personlization, andy moeck, dynamic creative

  Andy Moeck is CEO of ADISN, a creative optimization technology firm. AdExchanger.com: Why did you start Adisn? AM: We started ADISN because we were tired of seeing ads or having ads served to us with zero relevance to what we were doing and intereste...

• Optimizing Travel Display Ads; AOL Approaches Take-off; Newspapers Aim To Improve Ad Targeting Through Registration

  Posted on Tuesday October 27th, 2009 at 05:00 in Advertising, media buying, botnet, display advertising, ad exchange, ad exchange news, click forenensics

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Optimizing Travel Display Ads Rita Chang of Advertising Age profiles agency, Click Here, and how it's using Teracent's multi-variate, display ad campaign management syst...

• The View From The UK: Looking At Exchanges And Display Advertising

  Posted on Friday October 23rd, 2009 at 07:43 in Marketing, UK, media buying, ad agencies, display advertising, ad exchanges, ad agents

  "Ad Agents" is a new column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. On a recent trip to New York, Infectious Media met with Adexchanger.com a...

• Search And Display In The WSJ; New York Times Q3 Earnings, Upbeat On Digital; OwnerIQ Enters Demand-Side Platform Space

  Posted on Friday October 23rd, 2009 at 07:15 in google, adwords, new york times, display advertising, ad exchanges, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Search Spend Trend The Wall Street Journal's Emily Steel covers trends in search ad spending and how marketers are trying new strategies (display!) to get the most bang f...

• Whither The IPO; Consumers Reaching Brands More Online; WPP Group Maintains Digital Lead

  Posted on Wednesday October 21st, 2009 at 05:27 in google, entrepreneur, yahoo, AOL, media buying, display advertising, ad agency, ad network, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here....

• OMG Digital CEO Matt Spiegel On The Future Buyer/Planner

  Posted on Friday October 16th, 2009 at 06:14 in Marketing, Advertising, agencies, media buying, money manager, display advertising, ad agency, media planner, omg digital, matt spiegel

  Matt Spiegel is CEO of OMG Digital. This is the first part of a two-part interview. AdExchanger.com: Can you characterize what the buyer/planners of the future will look like? It would seem they have a math skillset and are focused on consumer insig...

• Group Formed To Fight Display Ad Fraud; Digg Ads Performing Well; AdBrite Launches Open Source Platform

  Posted on Thursday October 15th, 2009 at 05:38 in Marketing, ad networks, click fraud, media buying, display advertising, ad exchange, ad exchange news, impression fraud

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Site For Exposing Fraudsters Following Emily Steel's article in the Wall Street Journal about disappearing ads, it has come to AdExchanger.com's attention that several ad...

• VP Federico Says Monster Looking To Leverage Display Ad Exchanges In The Future

  Posted on Tuesday October 13th, 2009 at 05:22 in Marketing, monster, advertiser, media buying, display advertising, ad exchange, display ads, demand-side platform

  John Federico is VP, Global Media and Marketing Alliances at Monster Worldwide, an online employment website. How important is online display advertising to your media buying strategy? Are there any current challenges to display that keeps you from ...

• Tatto Media CEO Miao Says Ad Exchange Will Not Be Needed Someday

  Posted on Wednesday October 7th, 2009 at 05:50 in ad networks, ad agencies, behavioral, display advertising, affiliate advertising, ad network, ad exchange

  Lin Miao is Chief Executive Officer of Tatto Media, an online advertising network. AdExchanger.com: Tell us a little bit about Tatto Media. You position Tatto as an ad network, but during a recent panel at the ad:tech Chicago conference, you sou...

• Facebook Takes Control Of Its Brand; Are YOU Certified? InterCLICK Is With Bizo; Lookery Exec Lands; IAB Chair Moore’s Dimestore Is Bought

  Posted on Tuesday October 6th, 2009 at 05:01 in AOL, ad networks, media buying, display advertising, fox interactive media, ad exchange, ad exchange news, news corp digital media

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Facebook Shuts Down Some Ads According to All Facebook, Facebook is getting more aggressive about policing the advertisements ad networks place through the social media p...

• Google Search Refined, Schmidt Looking At Display; Surprise! Agencies Are Hiring Digital; The Frugal Consumer

  Posted on Monday October 5th, 2009 at 05:38 in google, Marketing, Microsoft, yahoo, media buying, ad agencies, cpm, display advertising, ad exchange news, ad exhange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek's Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that t...

• Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies

  Posted on Thursday October 1st, 2009 at 05:41 in Marketing, Advertising, media buying, ad agencies, display advertising, ad exchanges, invite media, data-driven thinking, demand-side buying platforms

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by James Lancelot, Director of Professional Services at Invite Media, a buy-side...

• Razorfish VP Matt Greitzer Says Display Ad And Search Channels To Likely Merge At Agencies When Advertisers Demand It

  Posted on Monday September 28th, 2009 at 05:51 in agencies, razorfish, media buying, display advertising, ad network, display ads, ad exchanges, demand-side buying platforms

  Matt Greitzer is VP of Search Marketing and Head of ATOM Systems at Razorfish. AdExchanger.com: What can you tell us about momentum in Razorfish's ad exchange practice? Any year-over-year comparisons that you can draw? We've only been in market for a...

• CNET Founder On CPMs; AdBrite Tries In-Text Display; NYC Ad Week Aftermath – Convincing Marketers On Display

  Posted on Monday September 28th, 2009 at 05:50 in google, yahoo, spam, AOL, arbitrage, media buying, cpm, display advertising, advertising week, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media - and the co-founder of CNET - , says on TechCrunch that it's time to kill the CPM as he speaks to his media publish...

• Rubicon Project Gets $9 Million; Microsoft On Holy Grail; Permuto Launches Display Ad Platform

  Posted on Wednesday September 23rd, 2009 at 05:00 in google, yahoo, AOL, media buying, display advertising, ad agency, media agency, pubmatic, rubicon project, right media exchange, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to "continue pursuing acquisitions and global expansion." Leading in t...