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Recent Posts Tagged With 'doubleclick ad exchange'
Targeting Yahoo! Through AdWords And DoubleClick Ad Exchange
CPM Advisors' CEO Rob Leathern noted yesterday that you can't target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their maybe some mis...
Media Optimization Madness Next Week: OMMA AdNets
Roll out the red carpet as the annual, biggest-week-in-ad-technology erupts next week in New York City. Contenders (and maybe a few pretenders) will take part in the OMMA Ad Nets show on Tuesday, November 3 and ad:tech New York show to be held fr...
Google’s Long Tail Revolt?; Exchange 3.0; Initiative On Performance; Publicis Approaches 25% In Digital Revs
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange Update - Long Tail Revolt? Barry Schwartz of the Search Engine Roundtable blog notes a trend among a small number of long tail publishers regardin...
Beyond The Hype: Why Real-Time Bidding On Ad Exchanges Is Challenged
"Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization...
Fox Offering DSP Services To OMG Digital; Yahoo! Earnings In Review; Meeker Delivers 2009 Internet Report; More Buzz On Ad Exchanges
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. OMG Digital And Fox Partner Reminding everyone that Fox has a demand-side platform, too, Fox Audience Network (FAN) and Omnicom Media Group announced that FAN will provid...
DataXu Spreads Demand-Side Platform Gospel; Google Sings About Earnings; Search Budgets Moving To Display?
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DataXu Hits Digital Airwaves, Print DataXu's President & CEO, Mike Baker, and Bruce Journey, CRO, were the subjects yesterday of ClickZ's ongoing, free, interactive m...
Let’s Take the Google Ad Exchange Conversation to the Sell Side for a Minute
"The Sell-Sider" is a new column written by the sell-side of the digital media community. Michael Barrett is CEO of AdMeld, a publisher yield optimization company. There’s been a lot of interesting talk over the past few weeks about the potential i...
CNET Founder On CPMs; AdBrite Tries In-Text Display; NYC Ad Week Aftermath – Convincing Marketers On Display
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media - and the co-founder of CNET - , says on TechCrunch that it's time to kill the CPM as he speaks to his media publish...
On The DoubleClick Ad Exchange: Matt Spiegel, OMG Digital
Matt Spiegel is CEO of OMG Digital, the digital media buying division of Omnicom Group. Certainly, the new Google DoubleClick Ad Exchange will have big impact because it's the first sizable pool of inventory which has real-time bidding - this is what...
10 Reasons Why Advertising Campaigns Reach The Wrong Audience
"Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimiza...
Rubicon Project Gets $9 Million; Microsoft On Holy Grail; Permuto Launches Display Ad Platform
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to "continue pursuing acquisitions and global expansion." Leading in t...
ComScore, Omniture, Adobe – Oh My; New Yahoo! Marketing Launches; Donovan Data Systems Takes Step
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. ComScore and Omniture (and Adobe) Fresh off being acquired by Adobe, Omniture announced a new partnership with ComScore aimed at unifiying reporting of website analytics ...
On The DoubleClick Ad Exchange: Darren Herman, Varick Media Management
Darren Herman is the Founder and President of Varick Media Management, an audience and media buying platform, and a unit of MDC Partners. DH: We (at VMM) are excited about the promise of the next version of exchanges. A lot of talk has been around re...
On The DoubleClick Ad Exchange: Nathan Woodman, Havas Digital and Adnetik
Nathan Woodman is the Managing Director of Adnetik, Havas' Digital Trading Network. NW: AdX 2.0 brings massive supply liquidity to the bidded online display media space. Especially with the addition of AdSense real estate. Google is looking to create...
On The DoubleClick Ad Exchange: Kurt Unkel, VivaKi
Kurt Unkel is Senior Vice President of Publicis' VivaKi Nerve Center. KU: I think volume of impressions and the real-time api of Google's new exchange are the biggest benefits, as these address the scalability and operational challenges of the origin...
On The DoubleClick Ad Exchange: Michael Brunick, Mediabrands Worldwide, Cadreon
Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. MB: The rollout of Google's updated DoubleClick Exchange offering - and the proliferation of other similar real time bid...
On The DoubleClick Ad Exchange: Matt Greitzer, Razorfish
Matt Greitzer is VP and Global Discipline Lead of Search Marketing at Razorfish. MG: I think it represents an industry tipping point. Google has already proven that they are the lead player in auction-based ad monetization. I think everyone is exc...
On DoubleClick Ad Exchange: Robbie Hills, GroupM
Robbie Hills, CEO Asia Pacific, GroupM Search, a unit of WPP Group. The impact of Google DoubleClick's Exchange is going to very much depend on the ability to behaviorally target, the markets they launch it in across the APAC region and the volume of...
On The DoubleClick Ad Exchange: Adam Cahill, Hill Holliday
Adam Cahill is SVP, Director of Digital Media, Hill Holliday, a media and creative agency, and unit of Interpublic Group. AC: I think the launch of AdX 2.0 is an example of growing the pie as opposed to stealing share from a competitor because it's g...
On DoubleClick Ad Exchange: David Smith, Mediasmith
David Smith is CEO of Mediasmith, a digital advertising media agency. The biggest impact will be the increased credibility and volume to the Exchange category. It should also give a big boost to the technology platforms like Turn, MediaMath and Invit...
DoubleClick Ad Exchange Coverage; Former Yahoo! AOL-er Greg Coleman Returns; Facebook Ad Revs Rolling; Mpire Eyeballs The Bad Guys
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange Day The press coverage of today's launch of the DoubleClick Ad Exchange is extensive. Paid Content's David Kaplan quotes one agency executive who...
The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick’s Ad Exchange
Hello, search engine marketers. This one's for you. Media traders, you may like this, too. There is no question that search engine marketing is a lucrative field that positions marketers as gatekeepers to the bottom of the digital purchase funnel f...
Yahoo! Reports Display Revs, Acquisition, ATT Deal; Traffiq Agrees with Havas Digital; AdKnowledge Buys Super Rewards
Yahoo!'s earnings are out! (PDF) So, what happened to display? It's a mixed bag - yet relatively positive considering the economy and current state of oversupply of display ad inventory on the Web. From Seeking Alpha's call transcript: "Worldwide O...
AOL Wants To Own Display Advertising; Greitzer on Google Ad Exchange Plans; Right Media Starts Display Extension
AOL has grabbed "Mr. Microphone" and gone on a PR spree regarding display advertising. Today's Wall Street Journal article by Emily Steel, "Chief to Focus AOL on Becoming Display-Ad Leader," tells CEO Tim Armstrong's side of the display ad story as A...
