Recent Posts Tagged With 'dsp'

• Publishers Talk To Rubicon Project About Agency DSP Threat; Ante Up For Ads; Black Friday Was Big Says ComScore

  Posted on Monday November 30th, 2009 at 05:23 in media buying, display advertising, ad agency, dsp, ad exchange, dsps, ad exchange news, demand-side platform

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Publishers And The Agency DSP Web publishers fear agency demand-side platforms - that's what the headline says anyway in a Mediaweek article by Mike Shields. Not all pub...

• DataLogix Positioning For Data-Rich, Cross-Channel Future In Advertising Says Pres Roza

  Posted on Monday November 16th, 2009 at 05:45 in Marketing, Advertising, data, platforms, dsp, ad exchange, dsps, nextaction, datalogix, affiniti digital

  Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you're seeing in the data marketplace? ER: There's no question that data is hot all of a sudden. But, candidly, the use of dat...

• The AppNexus Reveal: We’re A Demand-Side Platform Says Pres Rubenstein

  Posted on Thursday November 12th, 2009 at 10:36 in dsp, ad network, ad exchange, dsps, appnexus, ad exchange news, demand-side platforms, display advertsing

  AdExchanger.com was able to catch up with AppNexus president Michael Rubenstein after his company's recently announced "$5-million Inside, Up Round." What's all this AppNexus "gateway" talk, you ask? It's official - AppNexus is a demand-side platfo...

• From The Marketer: Mazda’s Collinson On Brand Dollars Moving Online And Display Advertising

  Posted on Thursday November 12th, 2009 at 06:04 in Advertising, advertiser, display advertising, dsp, ad exchange, dsps, demand-side platforms, direct advertiser

  Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? - For example, when there are better ...

• The Data Flow Is Like A Broken Water Main

  Posted on Wednesday November 11th, 2009 at 05:16 in Marketing, Advertising, data, agencies, ad agency, media agency, dsp, demand-side platforms

  "the executioner" opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. The CEO of a major ad exchange recently likened the flow of data from real-time ad exchanges to a fire hose - I like to thi...

• Kodiak Venture Partners Leads $5-million Inside, Up Round Investment in AppNexus

  Posted on Tuesday November 10th, 2009 at 05:29 in Marketing, Advertising, press release, dsp, appnexus, demand-side platforms

  Press Release New York, NY – November 10, 2009 – AppNexus, provider of the most advanced platform for buying real-time online advertising, today announced it secured a $5-million round led by existing investor Kodiak Venture Partners with partici...

• Automotive Ready To Drive; Google’s AdMob And The Ad Exchange; AdMeld And PubMatic On RTB; Mediabrands Consolidates

  Posted on Tuesday November 10th, 2009 at 05:12 in media buying, ad agency, dsp, ad exchange, ad exchange news, mediabrands, cadreon

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Automotive Drives Online From its Q3 earnings call yesterday, Scripps SVP of Newspapers, Mark Contreras, said in regards to future automotive advertising trends, "Automot...

• Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts; Display Up For ValueClick; Agencies Evolving

  Posted on Friday October 30th, 2009 at 05:41 in yahoo, turn, media buying, display advertising, ad agency, media agency, dsp, pubmatic, ad network, ad exchange, dsps, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing "dramatic" initial results in its real-time bidding integrations with PubMatic a...

• Akamai Pixel-Free Audience Targeting Now Available Says CTO Afergan

  Posted on Tuesday October 20th, 2009 at 05:24 in data, akamai, media buying, dsp, ad network, retargeting, ad exchange, demand-side platforms, pixel-free targeting

  As retailers prepare to enter their busiest season - Q4 and the holidays -  Akamai has announced its ADS predictive segments solution for online retailers who want to reach in-market consumers and drive incremental sales.  The new product is part o...

• OMG Digital CEO Matt Spiegel On The Agency Model And Buying Platforms

  Posted on Monday October 19th, 2009 at 05:42 in Marketing, Advertising, agencies, media buying, ad agencies, dsp, dsps, omnicom, ad exchanges, holding companies, omnicom media group, demand-side buying platforms

  Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but ...

• DataXu Spreads Demand-Side Platform Gospel; Google Sings About Earnings; Search Budgets Moving To Display?

  Posted on Friday October 16th, 2009 at 05:30 in google, dsp, ad exchange, ad exchange news, doubleclick ad exchange, demand-side buying platforms, dataxu

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DataXu Hits Digital Airwaves, Print DataXu's President & CEO, Mike Baker, and Bruce Journey, CRO, were the subjects yesterday of ClickZ's ongoing, free, interactive m...

• Give Me Audience Or Give Me Death: The Agency Buying Platform Strategy

  Posted on Wednesday October 14th, 2009 at 16:27 in Marketing, Creative, ad agencies, media agency, dsp, ad network, ad exchange, dsps, ad exchange news, demand-side buying platform

  There has been a growing waterfall of chatter about audience buying in online display advertising. Ad networks, demand-side buying platforms (DSPs) - whatever you want to call them - are targeting audience. Give me auto-intenders - stat! The vent...

• MediaMath Hires Katsur, Shows TerminalOne Platform; News Corp EVP Espinel On Market Forces; Yahoo! Exec Goes Glam

  Posted on Tuesday October 13th, 2009 at 05:01 in news corp, media buying, ad agency, dsp, ad network, ad exchange, dsps, ad exchange news, media math, demand-side buying platform

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. MediaMath Hires - Shows TerminalOne Screenshots MediaMath announced Monday that it has hired former DoubleClick-er and (most recently) CTO of Travel Ad Network, Anthony K...

• On the Sell Side of the Trading Desk: How Publishers Can Take Advantage of Real Time Bidding

  Posted on Tuesday September 29th, 2009 at 05:59 in Marketing, Advertising, media buying, ad agencies, dsp, ad exchanges, data-driven thinking, x+1, demand-side buying platform

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Ted Shergalis is Chief Strategy Officer of [x+1], a buy side optimization pla...

• Mediabrands’ Brunick Sees Improved, Client Campaign Performance and No Arbitrage In Cadreon’s Future

  Posted on Tuesday September 1st, 2009 at 06:29 in ad networks, agencies, dsp, ipg, ad exchanges, interpublic group, mediabrands, demand-side buying platforms

  Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. AdExchanger.com: In your opinion, what is driving creation of agency buying platform strategies? MB: Agencies have more ...

• Right Media Exchange On Real-Time Bidding; Display And Search Synergy from iCrossing; Ad Network Acquisitions; AdWords Self-Serve Video Ads

  Posted on Monday August 31st, 2009 at 05:53 in media buying, ad agency, dsp, ad exchange news, mediamath, demand-side platforms

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. RTB at Yahoo!'s RightMedia Right Media's Senior Manager of Professional Services, Pedro Ponce de Leon, announced on Thursday from the Right Media blog, that the Yahoo! ex...