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Targeting Yahoo! Through AdWords And DoubleClick Ad Exchange
CPM Advisors' CEO Rob Leathern noted yesterday that you can't target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their maybe some mis...
More Media Optimization Madness: ad:tech New York
Following up our post on the media optimization festivities beginning with OMMA AdNets - Whoa, they've moved ad:tech to New York City's Javits Center and out of its convenient but cramped midtown hotel location - ad technology is breaking out! ad:tec...
Google’s Long Tail Revolt?; Exchange 3.0; Initiative On Performance; Publicis Approaches 25% In Digital Revs
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange Update - Long Tail Revolt? Barry Schwartz of the Search Engine Roundtable blog notes a trend among a small number of long tail publishers regardin...
Ad Networks Preferred; Agencies On The Run?; On Coleman’s Return; Icahn Leaves Yahoo!
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ad Networks Preferred The New York Times' Stephanie Clifford says that even though big brand marketers may make a few high profile buys of "premium" ad inventory - such a...
Search And Display In The WSJ; New York Times Q3 Earnings, Upbeat On Digital; OwnerIQ Enters Demand-Side Platform Space
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Search Spend Trend The Wall Street Journal's Emily Steel covers trends in search ad spending and how marketers are trying new strategies (display!) to get the most bang f...
Fox Offering DSP Services To OMG Digital; Yahoo! Earnings In Review; Meeker Delivers 2009 Internet Report; More Buzz On Ad Exchanges
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. OMG Digital And Fox Partner Reminding everyone that Fox has a demand-side platform, too, Fox Audience Network (FAN) and Omnicom Media Group announced that FAN will provid...
Whither The IPO; Consumers Reaching Brands More Online; WPP Group Maintains Digital Lead
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here....
Google Campaign Insights Launched; Millard On Ad Scarcity; AOL And Yahoo! Talking Content
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Releases Campaign Insights Ad Age's Michael Learmonth looks at Google's answer to Microsoft's engagement mapping called "Campaign Insights." According to Learmont...
ComScore Releases September Ad Network Results; Exchanges To Rock UK; Taylor Leaves Yahoo!’s Right Media Exchange; Hanlon Leaving VivaKi
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Top Ad Networks For September ComScore released its top 50 ad networks and web properties by U.S. reach in September. 24/7 Real Media continues to climb the ad network c...
DataXu Spreads Demand-Side Platform Gospel; Google Sings About Earnings; Search Budgets Moving To Display?
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DataXu Hits Digital Airwaves, Print DataXu's President & CEO, Mike Baker, and Bruce Journey, CRO, were the subjects yesterday of ClickZ's ongoing, free, interactive m...
Google Looking Like Agency; Regulating Regulation; Jeff Green Leaves AdECN Exchange; Big Budgets Move from TV To Online
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Google Ad Agency Oh boy... it's the first of many stories like these. Company X goes to Google which supplies services just like any integrated agency. The Wall Stre...
Google Search Refined, Schmidt Looking At Display; Surprise! Agencies Are Hiring Digital; The Frugal Consumer
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek's Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that t...
$40 CPMs At Dogster; Jefferies Analyst Bullish On Yahoo! And Display; UK Internet Ad Spend Beats TV; $4 Million For Casual Games Network NeoEdge
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Dogster and $40 CPMs TechCrunch looks at a new partnership announced between dog lover social network, Dogster, and viral web publishing phenomenon, I Can Haz Cheeseburge...
CNET Founder On CPMs; AdBrite Tries In-Text Display; NYC Ad Week Aftermath – Convincing Marketers On Display
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media - and the co-founder of CNET - , says on TechCrunch that it's time to kill the CPM as he speaks to his media publish...
Rubicon Project Gets $9 Million; Microsoft On Holy Grail; Permuto Launches Display Ad Platform
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to "continue pursuing acquisitions and global expansion." Leading in t...
On The DoubleClick Ad Exchange: Darren Herman, Varick Media Management
Darren Herman is the Founder and President of Varick Media Management, an audience and media buying platform, and a unit of MDC Partners. DH: We (at VMM) are excited about the promise of the next version of exchanges. A lot of talk has been around re...
On The DoubleClick Ad Exchange: Nathan Woodman, Havas Digital and Adnetik
Nathan Woodman is the Managing Director of Adnetik, Havas' Digital Trading Network. NW: AdX 2.0 brings massive supply liquidity to the bidded online display media space. Especially with the addition of AdSense real estate. Google is looking to create...
On The DoubleClick Ad Exchange: Michael Brunick, Mediabrands Worldwide, Cadreon
Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. MB: The rollout of Google's updated DoubleClick Exchange offering - and the proliferation of other similar real time bid...
On The DoubleClick Ad Exchange: Matt Greitzer, Razorfish
Matt Greitzer is VP and Global Discipline Lead of Search Marketing at Razorfish. MG: I think it represents an industry tipping point. Google has already proven that they are the lead player in auction-based ad monetization. I think everyone is exc...
On The DoubleClick Ad Exchange: Adam Cahill, Hill Holliday
Adam Cahill is SVP, Director of Digital Media, Hill Holliday, a media and creative agency, and unit of Interpublic Group. AC: I think the launch of AdX 2.0 is an example of growing the pie as opposed to stealing share from a competitor because it's g...
Google’s DoubleClick Ad Exchange Is Officially Launched Says VP Neal Mohan
This is part one of our meeting with Neal Mohan, Google's Vice President of Product Management and Scott Spencer, Group Product Manager regarding the official launch today of the new DoubleClick Ad Exchange - read the post from Neal on the Google blo...
DoubleClick Ad Exchange Coverage; Former Yahoo! AOL-er Greg Coleman Returns; Facebook Ad Revs Rolling; Mpire Eyeballs The Bad Guys
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange Day The press coverage of today's launch of the DoubleClick Ad Exchange is extensive. Paid Content's David Kaplan quotes one agency executive who...
Clicking On Cable Ads; MediaMath Announces Platform Upgrades; ContextWeb In Comscore
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TV Clicking Newteevee's Chris Albrecht reports that Cablevision will be the first to have TV ads that have a "click here to learn more" button that TV viewers can "click"...
Opening Up Google’s Content Network; Yahoo! Marketing Unleashed; Bad Math; Malware On New York Times Site
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Not Everyone Wants AdSense Open Josh Dreller, VP of Media Technology for Fuor Digital, writes on the Search Engine Land blog that he was surprised that more SEMs who use ...
Agencies Want Transparency; Google AdX 2.0 Exchange In Two Weeks?; Almost Real-Time Ads
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Transparency On Exchanges On ClickZ, Hill Holiday SVP, Director of Digital Media, Adam Cahill looks at the ad exchange space and says its time for more transparency so th...
Real-Time Move: Google/DoubleClick’s Michael Rubenstein Becomes President of AppNexus
Michael Rubenstein, who managed the ongoing operations of Google Doubleclick's ad exchange product (AdX), has joined cloud-computing and real-time advertising infrastructure company, AppNexus. Rubenstein told AdExchanger.com that after 3.5 years of...
Betting On Yahoo! Display; DIY Adds Mashable’s Sociable; All Conversion Rates Are Equal Says Google
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Betting on Display Forbes magazine writer Quentin Hardy speaks with Yahoo! CEO Carol Bartz about the recent Microsoft search deal as well as the Sunnyvale-based company's...
Turn Offers New Buying Platform; Google Exchange Plans Exposed!; CPMs Are Back Says PubMatic
Turn has announced today that it will offer a white label version of its buying platform to agencies and advertisers. (Read the release.) Previously known as a network and exchange, Turn will now let buyers buy media from the same sources that Turn...
Google Prepares Its Display Game; TNS Sees Q1 Display Spending Up; Better Contextual Sponsorships Required Says Diller
Rob Hof of BusinessWeek brings the lens of mainstream media to display ad exchanges in his article, "Google's Grab for the Display Ad Market." As the title partially suggests, Google's display ad business and industry perceptions about upcoming upda...
