Recent Posts Tagged With 'media agency'

• Burt CEO Von Sydow On Creative, Media, The Marketer – And Its New Ad Software Play – Rich

  Posted on Wednesday December 2nd, 2009 at 13:13 in Advertising, Creative, rich, burt, media agency

  Ad software company, Burt, recently announced a free version of Rich, Burt's new analytics tool for marketers and creative agencies. AdExchanger.com spoke with advertising software company CEO Gustav Von Sydow (AdExchanger.com Q&A) on current c...

• The Virtual Agency Model

  Posted on Monday November 16th, 2009 at 13:25 in agencies, display advertising, media agency, ad exchange, media buyer, creative agency

  How will agencies survive if there is no agency of record? After reading a recent Advertising Age story from Kunur Patel about "the dropping" of three digital agencies of record in favor of a competition of ideas between three others, one might justi...

• The Data Flow Is Like A Broken Water Main

  Posted on Wednesday November 11th, 2009 at 05:16 in Marketing, Advertising, data, agencies, ad agency, media agency, dsp, demand-side platforms

  "the executioner" opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. The CEO of a major ad exchange recently likened the flow of data from real-time ad exchanges to a fire hose - I like to thi...

• Don’t Just Think Digitally, Act Digitally

  Posted on Tuesday November 3rd, 2009 at 11:11 in advertising agencies, advertising agency, ad agency, media agency, ad network, ad exchange, ad agents

  "Ad Agents" is a new column written by the agency-side of the digital media community. Greg Hills is platform analyst of media trading agency, Varick Media Management. Digital media has caused huge shifts in the advertising industry, including the ri...

• Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts; Display Up For ValueClick; Agencies Evolving

  Posted on Friday October 30th, 2009 at 05:41 in yahoo, turn, media buying, display advertising, ad agency, media agency, dsp, pubmatic, ad network, ad exchange, dsps, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing "dramatic" initial results in its real-time bidding integrations with PubMatic a...

• Give Me Audience Or Give Me Death: The Agency Buying Platform Strategy

  Posted on Wednesday October 14th, 2009 at 16:27 in Marketing, Creative, ad agencies, media agency, dsp, ad network, ad exchange, dsps, ad exchange news, demand-side buying platform

  There has been a growing waterfall of chatter about audience buying in online display advertising. Ad networks, demand-side buying platforms (DSPs) - whatever you want to call them - are targeting audience. Give me auto-intenders - stat! The vent...

• Simulmedia Bringing Online’s Technology-Driven Optimization To Television Says CEO Dave Morgan

  Posted on Tuesday September 29th, 2009 at 05:59 in context, attribution, media agency, set-top box, dave morgan, simulmedia, digital tv and video, audience buying

  Dave Morgan is CEO of Simulmedia, a television marketing company that optimizes the effectiveness of “on-air” program promotion. AdExchanger.com: Have you tired of the online ad business, where you've already had success (Tacoda, Real Media)? C...

• Rubicon Project Gets $9 Million; Microsoft On Holy Grail; Permuto Launches Display Ad Platform

  Posted on Wednesday September 23rd, 2009 at 05:00 in google, yahoo, AOL, media buying, display advertising, ad agency, media agency, pubmatic, rubicon project, right media exchange, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to "continue pursuing acquisitions and global expansion." Leading in t...

• On The DoubleClick Ad Exchange: Kurt Unkel, VivaKi

  Posted on Monday September 21st, 2009 at 20:47 in Advertising, agencies, media buying, publicis, media agency, holding company, advertising exchanges, doubleclick ad exchange, vivaki, vivaki nerve center

  Kurt Unkel is Senior Vice President of Publicis' VivaKi Nerve Center. KU: I think volume of impressions and the real-time api of Google's new exchange are the biggest benefits, as these address the scalability and operational challenges of the origin...

• On DoubleClick Ad Exchange: Robbie Hills, GroupM

  Posted on Monday September 21st, 2009 at 19:06 in Marketing, Advertising, agencies, media agency, ad exchanges, doubleclick ad exchange

  Robbie Hills, CEO Asia Pacific, GroupM Search, a unit of WPP Group. The impact of Google DoubleClick's Exchange is going to very much depend on the ability to behaviorally target, the markets they launch it in across the APAC region and the volume of...

• On DoubleClick Ad Exchange: David Smith, Mediasmith

  Posted on Monday September 21st, 2009 at 19:05 in agencies, media buying, media agency, ad exchanges, doubleclick ad exchange, brand safety

  David Smith is CEO of Mediasmith, a digital advertising media agency. The biggest impact will be the increased credibility and volume to the Exchange category. It should also give a big boost to the technology platforms like Turn, MediaMath and Invit...

• Adobe Buys Omniture; Rubicon Project Buys Audience Targeting; FetchBack Offering CPC Retargeting

  Posted on Wednesday September 16th, 2009 at 05:11 in behavioral targeting, remarketing, media agency, ad network, retargeting, ad exchange, rubicon project, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Adobe Buys Omniture Adobe is going data! With a focus on creative with their core product suite of Photoshop and Illustrator as well as the entire Macromedia line bough...

• Dotomi Riding Personalized Media Beyond Behavioral Targeting Says CEO Giuliani

  Posted on Tuesday September 15th, 2009 at 05:40 in ad networks, agencies, media buying, media agency, rtb, dotomi, ad exchanges, real-time bidding

  John Giuliani is Chairman and CEO of Dotomi, an online marketing agency. AdExchanger.com: What's been happening at Dotomi in 2009? Any trends you can share on the client-side? Dotomi is very fortunate to be experiencing double digit growth in 2009 d...

• Yahoo! Right Media VP Taylor Looks At The Future Of Exchanges And Media

  Posted on Monday September 14th, 2009 at 05:07 in Advertising, ad networks, media agency, ad exchanges, right media exchange, ad exchange news, yahoo right media

  Antony Taylor is VP of Display Platforms at Yahoo!'s Right Media Exchange. AdExchanger.com: It feels like it's very early in the understanding of display ad exchanges especially as it relates to feedback from attendees at recent conferences. AT: Afte...