Recent Posts Tagged With 'media buying'

• Publishers Talk To Rubicon Project About Agency DSP Threat; Ante Up For Ads; Black Friday Was Big Says ComScore

  Posted on Monday November 30th, 2009 at 05:23 in media buying, display advertising, ad agency, dsp, ad exchange, dsps, ad exchange news, demand-side platform

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Publishers And The Agency DSP Web publishers fear agency demand-side platforms - that's what the headline says anyway in a Mediaweek article by Mike Shields. Not all pub...

• Microsoft And News Corp Conspire; Adify Seeing CPM Growth, Too; Right Media Housecleaning; Living With Data

  Posted on Tuesday November 24th, 2009 at 06:38 in Marketing, media buying, data warehousing, display advertising, ad network, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google's search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine all...

• Transparency And The Necessity For An Independent Rating Authority of Digital Media

  Posted on Tuesday November 24th, 2009 at 06:30 in ad networks, media buying, ad exchange, exchange ideas, ad exchanges

  By Kent Wakeford, co-Founder and EVP of AdSafe Media. "Transparency." It's a word often heard in the discussion about Ad Exchanges. Advertisers want more of it. "Can't I just get a site list?" they ask. But while buyers are asking for "transparency,...

• SocialMedia.com Focused On Turning Any Display Ad Into A Social Ad Says CEO Goldstein

  Posted on Monday November 23rd, 2009 at 01:08 in social media, media buying, ad agency, ad exchange, adknowledge

  Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform. AdExchanger.com: AdKnowledge acquired SocialMedia.com's ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com? We are excited ab...

• IPO Market Heats Up; IAB’s Rothenberg On Marketing; Right Media Buzz; Rules Of Retargeting

  Posted on Monday November 23rd, 2009 at 01:08 in Marketing, Advertising, ipo, media buying, ad agency, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already pr...

• Data Debate Swirls In Washington; ComScore Releases October Figures; Gartner On Microsoft And OpenX

  Posted on Friday November 20th, 2009 at 06:41 in media, media buying, ad exchanges, ad exchange news, online ad exchanges

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Privacy Prodding In DC The Hill's Kim Hart checked in on hearings taking place in D.C. around consumer privacy online and covers Acxiom executive Jennifer Barrett's testi...

• Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges

  Posted on Thursday November 19th, 2009 at 06:05 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms. In this survey of a broad, cross-section of the digital ad industry, AdExchanger.com looks back and looks ahead wi...

• More Reaction From The Demand-Side Platforms: On Right Media And Multiple Exchanges

  Posted on Thursday November 19th, 2009 at 06:04 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  And now.. The Demand-Side Platform reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. AdBuyer.c...

• More Reaction From The Ad Networks And Exchanges: On Right Media And Multiple Exchanges

  Posted on Thursday November 19th, 2009 at 06:03 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  And now.. Ad Networks and Exchanges reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. 24/7 Rea...

• More Reaction From The Agencies: On Right Media And Multiple Exchanges

  Posted on Thursday November 19th, 2009 at 06:02 in Advertising, ad networks, agencies, media buying, ad exchanges, ad exchange news

  And now.. Agency reaction. The questions... What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. Havas' Adnetik Hill Hollida...

• Talking Data With TARGUSinfo and Invite Media

  Posted on Wednesday November 18th, 2009 at 12:30 in Marketing, Advertising, media buying, ad network, ad exchange, ad exchange news

  TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media. AdExchanger.com...

• The Advertising Recovery; Debates Heat Up In Washington; Procurement Predicament Addressed By IPG’s Comonte

  Posted on Wednesday November 18th, 2009 at 05:15 in Marketing, Advertising, agency, media buying, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Graphing The Ad Recovery Bnet's Jim Edwards that the signs have arrived that show a recovery in the advertising market and plots a few Excel graphs showing signs of impro...

• Yahoo! VP Bill Wise Discusses Future Demand-Side Platform Plans For Right Media Exchange

  Posted on Tuesday November 17th, 2009 at 05:36 in Marketing, Advertising, yahoo, media buying, display advertising, ad agency, ad exchange, rmx, right media exchange, ad exchange news

  Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday's announcement regarding Right Media's new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capab...

• Walrath Exits; The Right Media Exchange Repositioning; Efficient Frontier Is Not A DSP; Rapleaf Mining For Social Risk

  Posted on Tuesday November 17th, 2009 at 05:13 in ecommerce, amazon, media buying, ad network, ad exchange, right media exchange, ad exchange news, doubleverify

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Mike Walrath Exits Yahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJ's Jessica Vascellaro that "it was the right time to 'move on in ...

• Direct Selling Survey From OpenX; DataXu On RTB Suppliers; StartUp Pitch Perfection; DoubleClick Ad Exchange Begins To Hum

  Posted on Monday November 16th, 2009 at 05:45 in advertisers, doubleclick, media buying, ad agency, ad network, ad exchange, openx, ad exchange news, dataxu

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in t...

• Xtend Media CEO Orzel Says Ad Networks Will Need To Rely On Media Buying Skills To Survive

  Posted on Friday November 13th, 2009 at 07:52 in Marketing, Advertising, ad networks, media buying, ad agency, ad network, ad exchange, xtend media

  Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publ...

• Google Revs Regulation Engine; TARGUSinfo and AdMeld Bring The Data; The Performance Rocket

  Posted on Wednesday November 11th, 2009 at 07:25 in media buying, ad agencies, performance marketing, ad network, ad exchange, openx, venture capital fund, ad exchange news, founder collective

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. We Advertise Therefore We Regulate Given the recent moves by the EU, it would appear that Google is taking the stance that it needs to become more involved in regulation....

• European Union Pulls The Trigger: Friction Forever!

  Posted on Tuesday November 10th, 2009 at 11:57 in ad networks, media buying, advertising exchange, ad exchange news

  If reports are true, in a boon to advertising and technology companies in the rest of the world, The European Union appears to have effectively killed off any innovation for its native online advertising industry as the opt-in cookie law will be put ...

• Automotive Ready To Drive; Google’s AdMob And The Ad Exchange; AdMeld And PubMatic On RTB; Mediabrands Consolidates

  Posted on Tuesday November 10th, 2009 at 05:12 in media buying, ad agency, dsp, ad exchange, ad exchange news, mediabrands, cadreon

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Automotive Drives Online From its Q3 earnings call yesterday, Scripps SVP of Newspapers, Mark Contreras, said in regards to future automotive advertising trends, "Automot...

• Surf’s Up! Risk Management For Online Display Advertising

  Posted on Monday November 9th, 2009 at 06:47 in Marketing, Advertising, Creative, media buying, display advertising, peer39, adsafe, brand safety

  By John Ebbert, Managing Editor, AdExchanger.com. "Hey Frankie - have you heard? Brand safety solutions are the rage!" [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple...

• BlueKai and eXelate In WSJ; BlueKai Releases Consumer Insights Report; InterCLICK Revenues Double in Q3; Netezza Helping AppNexus

  Posted on Thursday November 5th, 2009 at 07:05 in Advertising, ad networks, media buying, ad agencies, display advertising, ad exchange, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Intent Data Featured The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called...

• OpenX And Microsoft Announce Agreement; What Display Ads Need; EyeWonder Offers Visibility Metric

  Posted on Tuesday November 3rd, 2009 at 05:24 in Microsoft, ad networks, media buying, display advertising, openx, ad exchanges, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Microsoft And OpenX Get Cozy OpenX CEO Tim Cadogan has made a multi-year deal with Microsoft that will make OpenX technology more widely available and allow his company ...

• Addressable TV Is Not Here; Digital Agencies Leadership; Google DoubleClick Ad Exchange Works

  Posted on Monday November 2nd, 2009 at 05:04 in ad networks, media buying, advertising exchange, ad exchange, ad exchange news, addressable media, addressable tv

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. How Much Longer For Addressable TV? Andrew Hampp of Ad Age interviews David Verklin of the cable television industry's Canoe Project, which aims to deliver addressable me...

• Media Optimization Madness Next Week: OMMA AdNets

  Posted on Friday October 30th, 2009 at 12:21 in ad networks, media buying, quantcast, omma, ad exchange, ad exchange news, doubleclick ad exchange, adnets

  Roll out the red carpet as the annual, biggest-week-in-ad-technology erupts next week in New York City. Contenders (and maybe a few pretenders) will take part in the OMMA Ad Nets show on Tuesday, November 3 and ad:tech New York show to be held fr...

• Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts; Display Up For ValueClick; Agencies Evolving

  Posted on Friday October 30th, 2009 at 05:41 in yahoo, turn, media buying, display advertising, ad agency, media agency, dsp, pubmatic, ad network, ad exchange, dsps, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing "dramatic" initial results in its real-time bidding integrations with PubMatic a...

• Struq Customizing Ads In Real-Time According To User Behaviors Says CEO Barnett

  Posted on Thursday October 29th, 2009 at 05:17 in optimization, Online Advertising, media buying, behavioral targeting, display advertising, ad exchange, display ads, behavioral advertising

  Sam Barnett is CEO of Struq, an online advertising technology company. AdExchanger.com: Would you say that the secret sauce in Struq's technology sn the matching of ads according to a behavioral profile? How is this different than other solutions whi...

• AdECN Delays Says Kafka; Interpublic Reports Q3, Addresses Mediabrands Innovations; Display Research, Diagrams and Stories – Oh My!

  Posted on Thursday October 29th, 2009 at 05:16 in media buying, ad agencies, display advertising, adecn, ad exchange, ipg, interpublic group, holding companies, ad exchange news, mediabrands, display ad research

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Kafka On AdECN Exchange Peter Kafka of All Things D is reporting that the next edition of the AdECN Exchange from Microsoft will not get rolled out until early next year....

• RAMP Digital CEO Mendez Says Direct Response And Brand Marketing Are Blurred Online

  Posted on Wednesday October 28th, 2009 at 04:27 in Advertising, digital media, agencies, media buying, behavioral targeting, brand marketing, media optimization, advertising exchanges

  Jonathan Mendez is CEO of RAMP Digital, a digital, performance media agency. AdExchanger.com: Why did you found your performance marketing agency, RAMP Digital? JM: I was becoming much more interested in emergent technologies for delivering relevance...

• If I Were A Publisher…

  Posted on Tuesday October 27th, 2009 at 20:58 in Marketing, Advertising, media buying, publishers, ad exchange, ad exchanges, channel conflict

  By John Ebbert, Managing Editor, AdExchanger.com. For starters, if I were a publisher these days, I'd become a buyer. I'm not exactly sure how this happens. What should publishers buy, after all? But, publishers need to jump into the weeds and cl...

• ADISN Leveraging Data Across The Social Web To Target Display Ad Placements Says CEO Moeck

  Posted on Tuesday October 27th, 2009 at 05:03 in social media, social web, media buying, display advertising, conversational web, adisn, ad personlization, andy moeck, dynamic creative

  Andy Moeck is CEO of ADISN, a creative optimization technology firm. AdExchanger.com: Why did you start Adisn? AM: We started ADISN because we were tired of seeing ads or having ads served to us with zero relevance to what we were doing and intereste...