Recent Posts Tagged With 'platforms'

• DataLogix Positioning For Data-Rich, Cross-Channel Future In Advertising Says Pres Roza

  Posted on Monday November 16th, 2009 at 05:45 in Marketing, Advertising, data, platforms, dsp, ad exchange, dsps, nextaction, datalogix, affiniti digital

  Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you're seeing in the data marketplace? ER: There's no question that data is hot all of a sudden. But, candidly, the use of dat...

• Permuto Bringing All-Inclusive Ad Platform Says CEO Shamim

  Posted on Wednesday October 14th, 2009 at 05:06 in platforms, media buying, ad network, ad platform, ad exchanges, permuto

  Shaukat Shamim is CEO & Co-Founder of Permuto. AdExchanger.com: Where did the idea for Permuto come from? And how about the name - what's the story there? SS: We are a company comprised of online advertising junkies, all of the founders been inv...

• DataXu Bringing Sophisticated Buying Strategies With Real-Time Bidding Says CEO Baker

  Posted on Thursday September 17th, 2009 at 06:30 in Advertising, platforms, media buying, rtb, real-time bidding, buying platforms

  Mike Baker is CEO of DataXu, a demand-side, media buying platform. Tell us about your new agreement with Havas. What does this mean for DataXu? And, even advertising as a whole? We have enjoyed a fruitful collaboration with Havas.  Their marketplace...

• Former Yahoo! Exec Bill Demas Takes CEO Reins At Turn

  Posted on Wednesday September 9th, 2009 at 23:02 in turn, platform, platforms, media buying, ad network, ad exchange

  Turn announced today that Bill Demas has been promoted to CEO of Turn, Inc., an online advertising platform and network company. Jim Barnett, who stepped down from the CEO role, will remain as Chairman. According to the company, this secession plan...

• AdSafe Media Pres Monat Sees Exchanges And Networks Benefitting From Risk Management

  Posted on Wednesday September 9th, 2009 at 05:39 in Advertising, ad networks, platform, platforms, media buying, brand marketing, ad exchange, adsafe, adsafe media

  Helene Monat is President, AdSafe Media, an advertising technology company. AdExchanger.com: What challenge does AdSafe Media solve for marketers? HM: AdSafe Media was founded with the goal of helping brands implement safe and successful digital adv...

• X+1 COO Stephano Kim On New Capital Raise

  Posted on Tuesday August 18th, 2009 at 11:26 in platforms, media buying, display advertising, buying platform, x+1

  Stephano Kim is President and Chief Operating Officer of x+1, an online buying platform and data company. AdExchanger.com: A recent SEC filing shows that [x+1] has recently raised approximately $2 million. What will the new funds be used for? An...

• The Demand-Side, Buying Platform Trend

  Posted on Monday August 3rd, 2009 at 11:30 in Advertising, ad networks, platforms, media buying, ad agencies, demand-side platforms

  Demand-side platforms are becoming the rage. Whether you're creating an agency platform strategy or offering white-label solutions for all ad buyers including ad networks, agencies or directs. So, what's driving the media buying platform trend and w...

• Aggregate Knowledge CEO Martino Announces New Audience Discovery Platform

  Posted on Wednesday July 29th, 2009 at 05:46 in Online Advertising, platforms, media buying, aggregate knowledge, buying platform, demand-side platforms

  Paul Martino is CEO of Aggregate Knowledge, an audience data management platform. AdExchanger.com: What does the new Aggregate Knowledge (AK) Audience Discovery Platform do for advertisers and agencies that they can't do today? AK's Audience Discover...