Recent Posts Tagged With 'publishers'

• If I Were A Publisher…

  Posted on Tuesday October 27th, 2009 at 20:58 in Marketing, Advertising, media buying, publishers, ad exchange, ad exchanges, channel conflict

  By John Ebbert, Managing Editor, AdExchanger.com. For starters, if I were a publisher these days, I'd become a buyer. I'm not exactly sure how this happens. What should publishers buy, after all? But, publishers need to jump into the weeds and cl...

• Improve Digital Driving Publisher Yield In Ad Network Saturated European Market

  Posted on Friday October 2nd, 2009 at 05:40 in roi, ad networks, publishers, yield, web publishers, pubmatic, yield optimization, ad exchanges, yield management tools, frequency capping, improve digital

  Janneke Niessen is CEO of Improve Digital, a publisher yield optimization firm based in the United Kingdom. AdExchanger.com: How did Improve Digital begin? Publishers are facing a shift in the online advertising ecosystem where performance campaigns...

• On DoubleClick Ad Exchange: More Digital Media Industry Reaction

  Posted on Tuesday September 22nd, 2009 at 05:27 in Marketing, Advertising, ad networks, publishers, ad exchange news, ad technology, demand-side buying platforms

  Read more reaction on the launch of the new DoubleClick Ad Exchange, its benefits and any concerns from members of the online advertising ecosystem... 24/7 Real Media Acxiom AdBuyer.com AdMeld AdReady Aggregate Knowledge Audience Science Bluetie Br...

• New OPA Study Featured In WSJ; Rubicon Project Partners With Katz; Yahoo!’s Zinman on Exchanges; Quantcast Responds

  Posted on Thursday August 13th, 2009 at 07:21 in media buying, publishers, quantcast, performance marketing, rubicon project, yield optimization, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Portals, Publishers and Networks, Oh My! Citing three years of data that include more than 4,800 marketing campaigns collected by WPP's Dynamic Logic, The Wall Street Jou...

• PaperG CEO Wong Says Local Advertising Needs Simple, Understandable Pricing

  Posted on Thursday August 13th, 2009 at 06:49 in Creative, Online Advertising, long tail, ad networks, media buying, publishers, yield optimization, paperg

  Victor Wong is CEO of PaperG, an online advertising provider. AdExchanger.com: PaperG is getting a lot of traction in the online news vertical. Why? VW: Flyerboard is based on one of the most popular methods of exchanging local news -- the community ...

• Pandora CRO Trimble Waiting For Brand Advertisers To Start Using Ad Exchanges Before Jumping In

  Posted on Tuesday August 11th, 2009 at 06:03 in pandora, ad agencies, publishers, yield optimization, ad exchanges, admeld

  John Trimble is CRO of Pandora, an internet radio service. AdExchanger.com: How important is display advertising to Pandora's overall revenue model? JT: We are genuinely in a unique position in the marketplace based on our ability to bring brands a d...

• AdRoll Offering A Targeting Platform To Advertisers Says CEO Bell

  Posted on Thursday August 6th, 2009 at 05:54 in ad networks, publishers, advertising network, ad exchange, adroll, ad roll

  Aaron Bell is CEO of AdRoll, an online co-operative, advertising network. AdExchanger.com: What's been happening at AdRoll lately? Recession effects? While we've dialed down some of our own costs (ahem – postponing the order for the office 72” pl...

• Ad-Juster Technology Bridging Ad Server Discrepencies Says Pres Lewis

  Posted on Monday August 3rd, 2009 at 12:32 in advertisers, ad networks, agencies, publishers, discrepencies, ad-juster

  Mike Lewis is President and Co-Founder of Ad-Juster, an ad server discrepancy management company. As you have said in your release, Ad-Juster looks to solve "two of the digital ad industries major pain points: 3rd party reporting and discrepancy ide...

• YieldBuild CEO Edmondson Says Microsoft PubCenter And Google AdSense Making Beautiful Music Together

  Posted on Thursday July 30th, 2009 at 06:03 in Marketing, Advertising, ad networks, publishers, ad exchange, yieldbuild, yield optimization, yield management tools

  Paul Edmondson is CEO of YieldBuild, a yield optimization company. AdExchanger.com: Please describe the momentum you're seeing at YieldBuild. For example, how many participating publishers are a part of your optimization offering these days? We're r...

• Search Engine Land on OPA; NY Times on Mullen; BlueKai CEO Tawakol on Free Media; Skechers on Behavioral; MediaMath Remarketing

  Posted on Wednesday July 1st, 2009 at 14:34 in Marketing, Advertising, Creative, ad agencies, publishers, ad exchange news

  Greg Sterling delivers the OPA case on display advertising to search marketers on Search Engine Land. In the process, Greg digs up 2008 data from Tacoda (now AOL's property) regarding clickers. Sterling concludes, "The bottom line is that a CTR is no...

• Havas’ Ed Montes Discusses Communication With Ad Agencies at OMMA Publish

  Posted on Thursday June 18th, 2009 at 22:37 in ad networks, agencies, publishers, display advertising, ad agency

  Agencies took to the stage to tell their side of the online advertising story during yesterday's OMMA Publish conference in New York City. Moderated by Break Media's Andrew Budkofsky, the panelists included Jonathan Chin from MediaVest, Erin Matts ...

• From OMMA Publish: Turner’s Walker Jacobs Says Ad Networks Are Not Like Outlet Malls

  Posted on Thursday June 18th, 2009 at 14:04 in technology news, advertisers, ad networks, agencies, publishers, rtb, real-time bidding

  Yesterday's OMMA Publish conference in New York City was at full capacity as publishers came to swap stories and look for solutions in a down economy. One panel, ably moderated by MediaPost's Joe Mandese, struck at one of the core bones of contentio...

• Vertical Ad Networks Are Different Side of Same Rusty Coin Says CEO Koretz of BlueTie and Adventive

  Posted on Monday June 15th, 2009 at 07:58 in ad networks, ad agencies, publishers, ad exchanges

  David Koretz is CEO of BlueTie, Inc., an email and collaboration services provider and Adventive, Inc., an online ad solutions company. What media-related trends have you observed in 2009 at BlueTie and at Adventive? Vertical strengths/weaknesses, p...

• From OMMA Metrics and Measurement: Judah Phillips of Monster Takes Measure Of The Data Tools

  Posted on Thursday June 11th, 2009 at 07:21 in yahoo, monster, data, analytics, publishers

  Tuesday was OMMA's NYC version of its Metrics and Measurement conference. Like Digiday on the previous day, this was another sold-out conference - and not just filled with vendors either. In the OMMA crowd were company managers looking to better har...

• Retargeting Continues The Conversation for Brand Marketers Says FetchBack CEO Chad Little

  Posted on Wednesday June 10th, 2009 at 05:40 in ad networks, ad agencies, publishers, fetchback, ad exchanges

  Chad Little is CEO of FetchBack, a retargeting company. AdExchanger.com: From your blog, I see that you've delivered $64.5 million in revenue for your clients - is that in the past two years? Care to elaborate in terms of net revenues to FetchBack, a...