Recent Posts Tagged With 'razorfish'

• Razorfish VP Matt Greitzer Says Display Ad And Search Channels To Likely Merge At Agencies When Advertisers Demand It

  Posted on Monday September 28th, 2009 at 05:51 in agencies, razorfish, media buying, display advertising, ad network, display ads, ad exchanges, demand-side buying platforms

  Matt Greitzer is VP of Search Marketing and Head of ATOM Systems at Razorfish. AdExchanger.com: What can you tell us about momentum in Razorfish's ad exchange practice? Any year-over-year comparisons that you can draw? We've only been in market for a...

• ContextWeb Media Trading Panel Featuring Agency Execs Gets Packed House During NYC’s Advertising Week

  Posted on Friday September 25th, 2009 at 16:11 in Marketing, Advertising, razorfish, media buying, havas, web publisher, ad exchange news, vivaki, varick media, adnetik

  Internet entrepreneur and now writer, Michael Wolff, opened today's ContextWeb event on media trading saying, "This is a desperate time for the media business." Well…. one person's desperation is apparently someone else's opportunity as a full-hous...

• Redefining Transparency

  Posted on Thursday September 24th, 2009 at 05:16 in search, agencies, razorfish, transparency, media buying, ad agencies, ad exchanges, the executioner, media trading

  Joanna L. O'Connell is Manager of Strategic Development, ATOM Systems, Razorfish. The word "transparency" seems to be everyone's favorite word these days. Clients want it, publishers fear it, and networks – increasingly - boast that they offer it. ...

• Evolution Of The Agency Buyer-Planner

  Posted on Thursday September 10th, 2009 at 05:44 in Culture, search, Advertising, change management, agencies, razorfish, ad exchanges

  "the executioner" opinion expressed below is written by Natalie DiBerto, Lead, Account Services, Ad Exchanges, at Razorfish. New demand-side platforms now make it possible to execute buying strategies and purchase directly across wide swaths of inven...

• VivaKi On Media Exchanges; Google’s Next Acquisition; Agency Rebundling?

  Posted on Thursday September 3rd, 2009 at 09:03 in ad networks, razorfish, media buying, ad agencies, ad exchanges, ad exchange news, vivaki, replycom

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. VivaKi Rebrands Exchange in India Publicis' David Kenny continues his globetrotting and tells Kapil Ohri of "afaqs!" in India that "India Media Exchange (IMX) -- the cons...

• The Exchanges’ Redesign of the Web

  Posted on Tuesday August 18th, 2009 at 06:25 in Marketing, Advertising, agencies, razorfish, media buying, ad agencies, ad exchanges

  "the executioner" opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. In the last few months, those of us working in the world of ad exchanges have been bombarded by articles and discussions ab...

• McAndrews On Holding Companies; AOL Cuts Costs; Citibank On Steady Recovery; Display Ads Get Twitter

  Posted on Friday August 14th, 2009 at 08:28 in Microsoft, yahoo, AOL, razorfish, media buying, citibank, ad exchanges, ad exchange news, buying platforms

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Former aQuantive Exec Turns VC Emily Steel interviews former Microsoft ad executive and aQuantive CEO Brian McAndrews for the WSJ Digits blog. McAndrews is joining Seatt...

• Adgregate Markets Selling Key Domain Name; Aggregate Knowledge Makes Case; SES San Jose, Affiliate Summite East This Week

  Posted on Monday August 10th, 2009 at 04:30 in razorfish, media buying, ad agencies, data management, aggregate knowledge, attribution, data exchange, ad exchange news, x+1

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Adgregate Markets Selling Domain: adexchange.com In an AdExchanger.com exclusive, Henry Wong, CEO of Adgregate Markets (AdExchanger.com Q&A) said the Company is sell...

• Publicis Buys Razorfish for $530 Million

  Posted on Sunday August 9th, 2009 at 10:48 in digitas, razorfish, media buying, ad agencies, publicis, ad exchange news, vivaki

  Read all about it. It's official today - Publicis has acquired Razorfish for $530 million: Bloomberg, Agence France Presse, The Wall Street Journal, Publicis release (PDF en Francais), and The New York Times. According to Bloomberg, "Razorfish will ...