Recent Posts Tagged With 'real-time bidding'

• DataXu Bringing Sophisticated Buying Strategies With Real-Time Bidding Says CEO Baker

  Posted on Thursday September 17th, 2009 at 06:30 in Advertising, platforms, media buying, rtb, real-time bidding, buying platforms

  Mike Baker is CEO of DataXu, a demand-side, media buying platform. Tell us about your new agreement with Havas. What does this mean for DataXu? And, even advertising as a whole? We have enjoyed a fruitful collaboration with Havas.  Their marketplace...

• Dotomi Riding Personalized Media Beyond Behavioral Targeting Says CEO Giuliani

  Posted on Tuesday September 15th, 2009 at 05:40 in ad networks, agencies, media buying, media agency, rtb, dotomi, ad exchanges, real-time bidding

  John Giuliani is Chairman and CEO of Dotomi, an online marketing agency. AdExchanger.com: What's been happening at Dotomi in 2009? Any trends you can share on the client-side? Dotomi is very fortunate to be experiencing double digit growth in 2009 d...

• DataXu Unstealths, Announces Havas Deal At TechCrunch 50 (Video)

  Posted on Monday September 14th, 2009 at 18:19 in media buying, rtb, ad exchanges, ad exchange news, real-time bidding

  DataXu came out of "stealth mode" today and stormed the stage at Mike Arrington's TechCrunch 50 talent show. Among the nuggets to come from the presentation was a 150-200% improvement over "traditional" (digital) media buying methods using the DataXu...

• CEO Fanlo Says Real-Time Bidders Integrating On AdBrite; API Due In October

  Posted on Friday September 11th, 2009 at 06:42 in Advertising, adbrite, media buying, ad exchange, rtb, ad exchange news, advertising exchanges, real-time bidding

  Iggy Fanlo is CEO of AdBrite, an online advertising exchange. How's business at AdBrite? Is the exchange model working? IF: The ad exchange model is very strong. We're seeing incredible results from our targeting algorithms (black boxes). The additio...

• TV Needs Real-Time Digital To Help Upfronts; Harris Polling For Ads; Gawker Media Ad Revenues Up, Way Up

  Posted on Tuesday July 28th, 2009 at 05:57 in Online Advertising, research, polls, media buying, ad exchanges, ad exchange news, real-time bidding, addressable media

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TV Needs To Sell In Real-Time The Wall Street Journal's Suzanne Vranica and Sam Schechner are reporting that the TV upfront for the four big networks is going to crater ...

• Why Real-Time Bidding (RTB) Is An Open Software Standard

  Posted on Monday July 27th, 2009 at 07:52 in Software, standards, ad networks, agencies, rtb, triggit, ad exchanges, real-time bidding, data-driven thinking

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. To m...

• Future Ad Network: Arbitrage Model Dies And Ad Network Lives To Talk About It

  Posted on Tuesday June 23rd, 2009 at 16:43 in ad networks, rtb, ad exchanges, ad exchange news, real-time bidding

  "Give us back our lunch money!" At times, the loathing is over the top. Certain members of the advertising ecosystem have little respect for the ad network model. It's as if someone stole the complainers' lunch money each and every day of the year....

• From OMMA Publish: Turner’s Walker Jacobs Says Ad Networks Are Not Like Outlet Malls

  Posted on Thursday June 18th, 2009 at 14:04 in technology news, advertisers, ad networks, agencies, publishers, rtb, real-time bidding

  Yesterday's OMMA Publish conference in New York City was at full capacity as publishers came to swap stories and look for solutions in a down economy. One panel, ably moderated by MediaPost's Joe Mandese, struck at one of the core bones of contentio...