Recent Posts Tagged With 'research'

• TV Needs Real-Time Digital To Help Upfronts; Harris Polling For Ads; Gawker Media Ad Revenues Up, Way Up

  Posted on Tuesday July 28th, 2009 at 05:57 in Online Advertising, research, polls, media buying, ad exchanges, ad exchange news, real-time bidding, addressable media

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TV Needs To Sell In Real-Time The Wall Street Journal's Suzanne Vranica and Sam Schechner are reporting that the TV upfront for the four big networks is going to crater ...

• Comscore’s Josh Chasin Says Panel Important For Accurate Measurement and Overcoming Cookie Deletion

  Posted on Thursday June 25th, 2009 at 05:56 in Advertising, market research, research, audience, ad agencies, comscore, market segmentation

  Josh Chasin is Chief Research Officer of Comscore, a marketing research company. AdExchanger.com: Of the three silos of metrics - audience measurement, campaign analysis tools and web analytics - in your opinion, which one is the toughest to grasp f...