Recent Posts Tagged With 'right media exchange'

• Targeting Yahoo! Through AdWords And DoubleClick Ad Exchange

  Posted on Wednesday November 11th, 2009 at 13:45 in google, Microsoft, yahoo, adecn, ad exchange, right media exchange, ad exchange news, doubleclick ad exchange

  CPM Advisors' CEO Rob Leathern noted yesterday that you can't target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their maybe some mis...

• Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior

  Posted on Monday November 2nd, 2009 at 13:02 in Advertising, yahoo, malware, display advertising, rmx, exchange ideas, ad exchanges, right media exchange, malvertising, bennie smith

  By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with ...

• Rubicon Project Gets $9 Million; Microsoft On Holy Grail; Permuto Launches Display Ad Platform

  Posted on Wednesday September 23rd, 2009 at 05:00 in google, yahoo, AOL, media buying, display advertising, ad agency, media agency, pubmatic, rubicon project, right media exchange, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to "continue pursuing acquisitions and global expansion." Leading in t...

• ComScore, Omniture, Adobe – Oh My; New Yahoo! Marketing Launches; Donovan Data Systems Takes Step

  Posted on Tuesday September 22nd, 2009 at 04:59 in Marketing, Advertising, yahoo, ad networks, media buying, comscore, omniture, ad exchanges, right media exchange, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. ComScore and Omniture (and Adobe) Fresh off being acquired by Adobe, Omniture announced a new partnership with ComScore aimed at unifiying reporting of website analytics ...

• Yahoo! Right Media VP Taylor Looks At The Future Of Exchanges And Media

  Posted on Monday September 14th, 2009 at 05:07 in Advertising, ad networks, media agency, ad exchanges, right media exchange, ad exchange news, yahoo right media

  Antony Taylor is VP of Display Platforms at Yahoo!'s Right Media Exchange. AdExchanger.com: It feels like it's very early in the understanding of display ad exchanges especially as it relates to feedback from attendees at recent conferences. AT: Afte...

• The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick’s Ad Exchange

  Posted on Sunday September 13th, 2009 at 12:10 in Advertising, yahoo, Online Advertising, long tail, media buying, adx, right media exchange, doubleclick ad exchange, google ad exchange

  Hello, search engine marketers. This one's for you. Media traders, you may like this, too. There is no question that search engine marketing is a lucrative field that positions marketers as gatekeepers to the bottom of the digital purchase funnel f...

• Yahoo! Reports Display Revs, Acquisition, ATT Deal; Traffiq Agrees with Havas Digital; AdKnowledge Buys Super Rewards

  Posted on Wednesday July 22nd, 2009 at 09:32 in yahoo, ad networks, display advertising, right media exchange, ad exchange news, doubleclick ad exchange

  Yahoo!'s earnings are out! (PDF) So, what happened to display? It's a mixed bag - yet relatively positive considering the economy and current state of oversupply of display ad inventory on the Web. From Seeking Alpha's call transcript: "Worldwide O...