Recent Posts Tagged With 'rtb'

• DataXu Bringing Sophisticated Buying Strategies With Real-Time Bidding Says CEO Baker

  Posted on Thursday September 17th, 2009 at 06:30 in Advertising, platforms, media buying, rtb, real-time bidding, buying platforms

  Mike Baker is CEO of DataXu, a demand-side, media buying platform. Tell us about your new agreement with Havas. What does this mean for DataXu? And, even advertising as a whole? We have enjoyed a fruitful collaboration with Havas.  Their marketplace...

• Dotomi Riding Personalized Media Beyond Behavioral Targeting Says CEO Giuliani

  Posted on Tuesday September 15th, 2009 at 05:40 in ad networks, agencies, media buying, media agency, rtb, dotomi, ad exchanges, real-time bidding

  John Giuliani is Chairman and CEO of Dotomi, an online marketing agency. AdExchanger.com: What's been happening at Dotomi in 2009? Any trends you can share on the client-side? Dotomi is very fortunate to be experiencing double digit growth in 2009 d...

• DataXu Unstealths, Announces Havas Deal At TechCrunch 50 (Video)

  Posted on Monday September 14th, 2009 at 18:19 in media buying, rtb, ad exchanges, ad exchange news, real-time bidding

  DataXu came out of "stealth mode" today and stormed the stage at Mike Arrington's TechCrunch 50 talent show. Among the nuggets to come from the presentation was a 150-200% improvement over "traditional" (digital) media buying methods using the DataXu...

• CEO Fanlo Says Real-Time Bidders Integrating On AdBrite; API Due In October

  Posted on Friday September 11th, 2009 at 06:42 in Advertising, adbrite, media buying, ad exchange, rtb, ad exchange news, advertising exchanges, real-time bidding

  Iggy Fanlo is CEO of AdBrite, an online advertising exchange. How's business at AdBrite? Is the exchange model working? IF: The ad exchange model is very strong. We're seeing incredible results from our targeting algorithms (black boxes). The additio...

• CEO Calvin Lui Says Tumri Will Be Involved In RTB and Demand-Side Optimization Ecosystem

  Posted on Tuesday August 25th, 2009 at 05:20 in Creative, media buying, tumri, rtb, banner ad, dsps, multi-variate testing, demand-side platforms, creative optmization

  Calvin Lui is CEO and President of Tumri, a creative optimization technology company. AdExchanger.com: What trends have you seen at Tumri in 2009?  Can you characterize trends in revenue momentum, deal size, client verticals, consumer audience targe...

• Why Real-Time Bidding (RTB) Is An Open Software Standard

  Posted on Monday July 27th, 2009 at 07:52 in Software, standards, ad networks, agencies, rtb, triggit, ad exchanges, real-time bidding, data-driven thinking

  "Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. To m...

• Turn GM Philip Smolin Discusses Exchange Trading Desk And Turn Network

  Posted on Friday July 24th, 2009 at 06:17 in turn, ad agencies, ad network, rtb, ad exchange news, buying platform

  Philip Smolin, General Manager, Platform Solutions at Turn discusses yesterday's announcement regarding their new, white-label buying platform solutions. AdExchanger.com: How do you differentiate with other solutions in the marketplace such as MediaM...