Recent Posts Tagged With 'rubicon project'

• Rubicon Project Gets $9 Million; Microsoft On Holy Grail; Permuto Launches Display Ad Platform

  Posted on Wednesday September 23rd, 2009 at 05:00 in google, yahoo, AOL, media buying, display advertising, ad agency, media agency, pubmatic, rubicon project, right media exchange, ad exchange news, doubleclick ad exchange

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to "continue pursuing acquisitions and global expansion." Leading in t...

• Adobe Buys Omniture; Rubicon Project Buys Audience Targeting; FetchBack Offering CPC Retargeting

  Posted on Wednesday September 16th, 2009 at 05:11 in behavioral targeting, remarketing, media agency, ad network, retargeting, ad exchange, rubicon project, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Adobe Buys Omniture Adobe is going data! With a focus on creative with their core product suite of Photoshop and Illustrator as well as the entire Macromedia line bough...

• Undertone Extending Reach; Bloomberg Terminals For Out-Of-Home; NY Times Says Malware Was Not From Ad Network

  Posted on Tuesday September 15th, 2009 at 05:04 in yahoo, data, ad networks, media buying, rubicon project, yield optimization, undertone, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Retargeting Reach Undertone Networks announced yesterday "U360 AudiencePlus™." In an example from Undertone publishing partner A&E, the new offering is positioned ...

• AdSense Opening Thru DoubleClick Ad Exchange; Hiring A-Go-Go: Rubicon Project And Varick Media; Looking At Lookery

  Posted on Thursday August 27th, 2009 at 05:15 in doubleclick, adex, ad exchange, rubicon project, ad exchange news, google ad exchange, adex 2.0, varick media

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. AdSense Thru DoubleClick's Ad Exchange! It's official! Well, almost. The AdSense blog announced late Tuesday that ad networks will now be buying AdSense inventory thro...

• New OPA Study Featured In WSJ; Rubicon Project Partners With Katz; Yahoo!’s Zinman on Exchanges; Quantcast Responds

  Posted on Thursday August 13th, 2009 at 07:21 in media buying, publishers, quantcast, performance marketing, rubicon project, yield optimization, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Portals, Publishers and Networks, Oh My! Citing three years of data that include more than 4,800 marketing campaigns collected by WPP's Dynamic Logic, The Wall Street Jou...

• Rubicon Project On Q1 Survey Results; PubMatic Debugs; Agencies On Ad Networks Video

  Posted on Wednesday June 3rd, 2009 at 12:41 in Online Advertising, ad networks, ad agencies, pubmatic, rubicon project, ad exchanges

  Today's linkage on ad exchange-related news... Rubicon Project released a new report on Q1 advertising CPMs and trends in display. Among the findings, Joe Mandese of MediaPost reports that "Rubicon estimated that the volume of display advertising inv...