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Recent Posts Tagged With 'yahoo'
Yahoo! on Right Media Exchange: We’re Premium, That’s P-R-E-M-I-U-M
Yahoo! is on the warpath again today with its premium messaging as a blog post by Stephanie Dorman, Senior Director, Client Services and Operations, bangs the drum on the closing of DMX and the new "premium" focus for its Right Media Exchange: "We b...
Yahoo! Closes Right Media’s Direct Media Exchange
In a reflection of its shift toward a "premium" exchange strategy, Yahoo!'s Direct Media Exchange - acquired as part of the Right Media acquisition - is being shuttered effective January 2010. In an email, participating DMX publishers have been notif...
Yahoo! On Teracent Smart Ads Partnership
A spokesperson from Yahoo! provided the following about the impact on Yahoo!'s Teracent partnership given Google's acquisition of Teracent. Teracent provides multi-variate technology for Yahoo!'s Smart Ads for PC and Mobile: "Yahoo! works with multi...
Yahoo! VP Bill Wise Discusses Future Demand-Side Platform Plans For Right Media Exchange
Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday's announcement regarding Right Media's new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capab...
Targeting Yahoo! Through AdWords And DoubleClick Ad Exchange
CPM Advisors' CEO Rob Leathern noted yesterday that you can't target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their maybe some mis...
Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior
By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with ...
More Media Optimization Madness: ad:tech New York
Following up our post on the media optimization festivities beginning with OMMA AdNets - Whoa, they've moved ad:tech to New York City's Javits Center and out of its convenient but cramped midtown hotel location - ad technology is breaking out! ad:tec...
Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz Talks To Analysts; Display Up For ValueClick; Agencies Evolving
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing "dramatic" initial results in its real-time bidding integrations with PubMatic a...
Google’s Long Tail Revolt?; Exchange 3.0; Initiative On Performance; Publicis Approaches 25% In Digital Revs
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange Update - Long Tail Revolt? Barry Schwartz of the Search Engine Roundtable blog notes a trend among a small number of long tail publishers regardin...
Ad Networks Preferred; Agencies On The Run?; On Coleman’s Return; Icahn Leaves Yahoo!
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ad Networks Preferred The New York Times' Stephanie Clifford says that even though big brand marketers may make a few high profile buys of "premium" ad inventory - such a...
Fox Offering DSP Services To OMG Digital; Yahoo! Earnings In Review; Meeker Delivers 2009 Internet Report; More Buzz On Ad Exchanges
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. OMG Digital And Fox Partner Reminding everyone that Fox has a demand-side platform, too, Fox Audience Network (FAN) and Omnicom Media Group announced that FAN will provid...
Whither The IPO; Consumers Reaching Brands More Online; WPP Group Maintains Digital Lead
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here....
Google Campaign Insights Launched; Millard On Ad Scarcity; AOL And Yahoo! Talking Content
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Releases Campaign Insights Ad Age's Michael Learmonth looks at Google's answer to Microsoft's engagement mapping called "Campaign Insights." According to Learmont...
ComScore Releases September Ad Network Results; Exchanges To Rock UK; Taylor Leaves Yahoo!’s Right Media Exchange; Hanlon Leaving VivaKi
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Top Ad Networks For September ComScore released its top 50 ad networks and web properties by U.S. reach in September. 24/7 Real Media continues to climb the ad network c...
Google Search Refined, Schmidt Looking At Display; Surprise! Agencies Are Hiring Digital; The Frugal Consumer
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek's Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that t...
$40 CPMs At Dogster; Jefferies Analyst Bullish On Yahoo! And Display; UK Internet Ad Spend Beats TV; $4 Million For Casual Games Network NeoEdge
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Dogster and $40 CPMs TechCrunch looks at a new partnership announced between dog lover social network, Dogster, and viral web publishing phenomenon, I Can Haz Cheeseburge...
CNET Founder On CPMs; AdBrite Tries In-Text Display; NYC Ad Week Aftermath – Convincing Marketers On Display
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media - and the co-founder of CNET - , says on TechCrunch that it's time to kill the CPM as he speaks to his media publish...
Rubicon Project Gets $9 Million; Microsoft On Holy Grail; Permuto Launches Display Ad Platform
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to "continue pursuing acquisitions and global expansion." Leading in t...
ComScore, Omniture, Adobe – Oh My; New Yahoo! Marketing Launches; Donovan Data Systems Takes Step
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. ComScore and Omniture (and Adobe) Fresh off being acquired by Adobe, Omniture announced a new partnership with ComScore aimed at unifiying reporting of website analytics ...
DoubleClick Ad Exchange Coverage; Former Yahoo! AOL-er Greg Coleman Returns; Facebook Ad Revs Rolling; Mpire Eyeballs The Bad Guys
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange Day The press coverage of today's launch of the DoubleClick Ad Exchange is extensive. Paid Content's David Kaplan quotes one agency executive who...
Yahoo VP Weishaupt: It’s Open Season for Ad Exchanges: Open Will Win Over Closed
Frank Weishaupt is VP North American Marketplaces at Yahoo!. One reason I love this business is that it’s always evolving. Change is essential to success in online advertising…especially when it comes to ad exchanges. As the needs of ad networks...
Clicking On Cable Ads; MediaMath Announces Platform Upgrades; ContextWeb In Comscore
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TV Clicking Newteevee's Chris Albrecht reports that Cablevision will be the first to have TV ads that have a "click here to learn more" button that TV viewers can "click"...
Undertone Extending Reach; Bloomberg Terminals For Out-Of-Home; NY Times Says Malware Was Not From Ad Network
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Retargeting Reach Undertone Networks announced yesterday "U360 AudiencePlus™." In an example from Undertone publishing partner A&E, the new offering is positioned ...
Opening Up Google’s Content Network; Yahoo! Marketing Unleashed; Bad Math; Malware On New York Times Site
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Not Everyone Wants AdSense Open Josh Dreller, VP of Media Technology for Fuor Digital, writes on the Search Engine Land blog that he was surprised that more SEMs who use ...
The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick’s Ad Exchange
Hello, search engine marketers. This one's for you. Media traders, you may like this, too. There is no question that search engine marketing is a lucrative field that positions marketers as gatekeepers to the bottom of the digital purchase funnel f...
Betting On Yahoo! Display; DIY Adds Mashable’s Sociable; All Conversion Rates Are Equal Says Google
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Betting on Display Forbes magazine writer Quentin Hardy speaks with Yahoo! CEO Carol Bartz about the recent Microsoft search deal as well as the Sunnyvale-based company's...
LeadsCon Panel On Ad Exchanges Provides One of Many Highlights During Day Long Lead Generation Event
Yesterday's sold-out, LeadsCon East convention in New York City brought together the lead generation community for a two-day event focused on, of course, generating leads as well as putting more tools in the hands of direct marketers. Conference or...
McAndrews On Holding Companies; AOL Cuts Costs; Citibank On Steady Recovery; Display Ads Get Twitter
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Former aQuantive Exec Turns VC Emily Steel interviews former Microsoft ad executive and aQuantive CEO Brian McAndrews for the WSJ Digits blog. McAndrews is joining Seatt...
WebTrends Gets Insights, WideMile; Forbes Goes Cross Media; OMMA Behavioral; More on Yahoo! and Microsoft
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Web Trends Eats WideMile For Its Insights Analytics provider, WebTrends, has bought multi-variate testing and site optimization company, WideMile for an unknown sum. Rel...
Comscore and Microsoft Plotting The Digital GRP; The Secondary Channel For Publishers; Akamai On Behavioral Ad Network Acerno
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Digital GRPs for Brand Marketers Comscore and Microsoft announced today that they are "develop[ing] a digital media planning solution, named the Reach and Frequency Plann...
