Recent Posts Tagged With 'yield management tools'

• Improve Digital Driving Publisher Yield In Ad Network Saturated European Market

  Posted on Friday October 2nd, 2009 at 05:40 in roi, ad networks, publishers, yield, web publishers, pubmatic, yield optimization, ad exchanges, yield management tools, frequency capping, improve digital

  Janneke Niessen is CEO of Improve Digital, a publisher yield optimization firm based in the United Kingdom. AdExchanger.com: How did Improve Digital begin? Publishers are facing a shift in the online advertising ecosystem where performance campaigns...

• YieldBuild CEO Edmondson Says Microsoft PubCenter And Google AdSense Making Beautiful Music Together

  Posted on Thursday July 30th, 2009 at 06:03 in Marketing, Advertising, ad networks, publishers, ad exchange, yieldbuild, yield optimization, yield management tools

  Paul Edmondson is CEO of YieldBuild, a yield optimization company. AdExchanger.com: Please describe the momentum you're seeing at YieldBuild. For example, how many participating publishers are a part of your optimization offering these days? We're r...

• Yield Optimizers AdMeld, PubMatic, The Rubicon Project And YieldBuild Unite At IAB

  Posted on Wednesday July 22nd, 2009 at 10:45 in Marketing, Advertising, ad networks, ad agencies, yield optimization, yield management tools

  Kum Bay Yah, Muh Lord. Kum Bay Yah. Congrats to the IAB on their lunch and learn event, "An Out of the Box Lunch with AdMeld, PubMatic, The Rubicon Project and YieldBuild," in NYC last Thursday. It was a study in how players in the advertising space...

• Yield Optimization and The Futures Exchange

  Posted on Wednesday July 8th, 2009 at 13:35 in Advertising, ad networks, media buying, ad agencies, ad exchanges, yield management tools, yield optmization

  It’s that time again - let’s predict the future! One of the key areas in which technology is affecting online media is in publisher yield optimization. In little over a year, companies like The Rubicon Project, AdMeld, PubMatic, YieldBuild and ot...