Recent Posts Tagged With 'yield optimization'

• Let’s Take the Google Ad Exchange Conversation to the Sell Side for a Minute

  Posted on Friday October 9th, 2009 at 05:22 in Marketing, Advertising, yield optimization, ad exchanges, admeld, doubleclick ad exchange, the sell sider

  "The Sell-Sider" is a new column written by the sell-side of the digital media community. Michael Barrett is CEO of AdMeld, a publisher yield optimization company. There’s been a lot of interesting talk over the past few weeks about the potential i...

• Improve Digital Driving Publisher Yield In Ad Network Saturated European Market

  Posted on Friday October 2nd, 2009 at 05:40 in roi, ad networks, publishers, yield, web publishers, pubmatic, yield optimization, ad exchanges, yield management tools, frequency capping, improve digital

  Janneke Niessen is CEO of Improve Digital, a publisher yield optimization firm based in the United Kingdom. AdExchanger.com: How did Improve Digital begin? Publishers are facing a shift in the online advertising ecosystem where performance campaigns...

• Undertone Extending Reach; Bloomberg Terminals For Out-Of-Home; NY Times Says Malware Was Not From Ad Network

  Posted on Tuesday September 15th, 2009 at 05:04 in yahoo, data, ad networks, media buying, rubicon project, yield optimization, undertone, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Retargeting Reach Undertone Networks announced yesterday "U360 AudiencePlus™." In an example from Undertone publishing partner A&E, the new offering is positioned ...

• Comscore On Social Display; Rubicon Project On CPMs In Q2; YieldBuild Adds More Text; Pricey Hulu CPMs

  Posted on Wednesday September 2nd, 2009 at 05:23 in ad networks, media buying, ad agencies, cpm, yield optimization, ad exchanges, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Displaying In Social Media Peter Kafka of All Things D looks at display advertising CPMs in social media thanks to Comscore Media Metrix. Kafka notes that MySpace and F...

• Hiring Frenzy - PubMatic and Brand.net; Spanfeller Publisher Manifesto; Eyeblaster Dwell Time Ad Study

  Posted on Tuesday August 25th, 2009 at 04:18 in pubmatic, ad network, ad exchange, yield optimization, brand.net, ad exchange news, yahoo apt platform

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. PubMatic Hires Peter Kafka of All Things D reports that Andrew Rutledge, who had been in charge of publisher sales for DoubleClick for the past year, has moved to yield o...

• New OPA Study Featured In WSJ; Rubicon Project Partners With Katz; Yahoo!’s Zinman on Exchanges; Quantcast Responds

  Posted on Thursday August 13th, 2009 at 07:21 in media buying, publishers, quantcast, performance marketing, rubicon project, yield optimization, ad exchange news

  Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Portals, Publishers and Networks, Oh My! Citing three years of data that include more than 4,800 marketing campaigns collected by WPP's Dynamic Logic, The Wall Street Jou...

• PaperG CEO Wong Says Local Advertising Needs Simple, Understandable Pricing

  Posted on Thursday August 13th, 2009 at 06:49 in Creative, Online Advertising, long tail, ad networks, media buying, publishers, yield optimization, paperg

  Victor Wong is CEO of PaperG, an online advertising provider. AdExchanger.com: PaperG is getting a lot of traction in the online news vertical. Why? VW: Flyerboard is based on one of the most popular methods of exchanging local news -- the community ...

• Pandora CRO Trimble Waiting For Brand Advertisers To Start Using Ad Exchanges Before Jumping In

  Posted on Tuesday August 11th, 2009 at 06:03 in pandora, ad agencies, publishers, yield optimization, ad exchanges, admeld

  John Trimble is CRO of Pandora, an internet radio service. AdExchanger.com: How important is display advertising to Pandora's overall revenue model? JT: We are genuinely in a unique position in the marketplace based on our ability to bring brands a d...

• Exchanges, Networks and Optimizers Providing Revenue Streams At Sporting News Says Exec Strauss

  Posted on Friday July 31st, 2009 at 07:56 in Advertising, publisher, sporting news, yield optimization, ad exchange news, admeld

  Gary Strauss is National Digital Sales Manager of Sporting News. Is it frustrating having a great brand, but needing to compete against much larger sites such as ESPN and CBS Sportsline? What does Sporting News do to entice advertisers who can get m...

• YieldBuild CEO Edmondson Says Microsoft PubCenter And Google AdSense Making Beautiful Music Together

  Posted on Thursday July 30th, 2009 at 06:03 in Marketing, Advertising, ad networks, publishers, ad exchange, yieldbuild, yield optimization, yield management tools

  Paul Edmondson is CEO of YieldBuild, a yield optimization company. AdExchanger.com: Please describe the momentum you're seeing at YieldBuild. For example, how many participating publishers are a part of your optimization offering these days? We're r...

• Yield Optimizers AdMeld, PubMatic, The Rubicon Project And YieldBuild Unite At IAB

  Posted on Wednesday July 22nd, 2009 at 10:45 in Marketing, Advertising, ad networks, ad agencies, yield optimization, yield management tools

  Kum Bay Yah, Muh Lord. Kum Bay Yah. Congrats to the IAB on their lunch and learn event, "An Out of the Box Lunch with AdMeld, PubMatic, The Rubicon Project and YieldBuild," in NYC last Thursday. It was a study in how players in the advertising space...