Blog Detail
AdMonkey
http://www.admonkey.org
AdMonkey was created by copywriter and SEO professional Marc Librescu. The blog provides criticism of today's print advertising. It shows what works, what doesn't work, and why.
Recent Posts
Happy Anniversary.
I started AdMonkey one year ago today, so it’s strangely appropriate that this is the day that I decided to end it. After a year, I expected the readership to be greater than it is. The process of searching for ads, scanning them, doing color c...
Just For Fun: Rock ‘Em Sock ‘Em Robots
Gillette Fusion Power: Up Close And Personal
In this ad, Gillette takes a mundane object—a razor—and transforms it into something amazing by playing with the perspective. Add the orange background and you have a winner. My only complaint with this ad is that the copy is difficult to read ag...
LG Rumor²: Lose The Butterflies
This ad for LG Rumor² asks: Is it a fashion statement? Or something better? My answer: It’s not a fashion statement. Or something better. You’ve taken Heidi Klum, a beautiful woman And covered her with insects. The effect is not so ni...
Always Mind Your Language
I’m thinking that an ad for a product of this type should probably avoid using the words going down in the headline (for readers who may be non-native English speakers, it’s a slang term for a certain sexual act). File this under what whe...
Just For Fun: Centraal Beheer
Here’s a rough translation of the dialog: “Please take off your pants.” “You look very old, but you will look young again after the acupuncture treatment.” “Don’t be afraid of me, ‘white guy....

