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Recent Posts Tagged With 'copywriting'
On copywriting
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad." - Leo Burnett, quoted in 100 LEO's, Chicago, IL: Leo Burnett Company, p. ...
12 tips on writing a brochure
Here are 12 tips on writing a brochure that will support your marketing efforts, and increase your sales. Know What Your Reader Wants You must write your brochure or leaflet from the reader's p...
5 tips for effective Web copywriting
If it looks like your Web page is going to be a lot of work to read, visitors are quick to hit the Back button. What Web readers want is easy-to-read, scanable content. But you'll be fine as long as ...
Use of short words in copywriting
Use them. They are often Anglo-Saxon rather than Latin in origin. They are easy to spell and easy to understand. Thus prefer about to approximately, after to following, let to permit, but to however,...
George Orwell's six elementary rules for copywriting
Clarity of writing usually follows clarity of thought. So think what you want to say, then say it as simply as possible. Keep in mind George Orwell's six elementary rules ("Politics and the English L...
How to get your customers to act now
You sent out the best direct mail piece you've ever seen. Your catalog belongs in the Smithsonian. Your brochure is so great you framed it and put it next to the pictures of your kids. So why aren't...
5 rules for writing great headlines
1. First and foremost, try to get self-interest into every headline you write. Make your headline suggest to the readers that here is something they want. This rule is so fundamental that it would see...
How to author high quality content for your website
Why should a search engine rank your site above all the others in its field? If you cannot answer this question clearly and precisely, the task of ranking higher will be exponentially more difficult...
12 tips on brochure marketing
Here are 12 tips on writing a brochure that will support your online marketing efforts, and increase your sales. Know What Your Reader WantsYou must write your brochure or leaflet from the reader'...
20 rules for writing good headlines
Promise a benefit or provoke curiosity. Example: Your home-meal replacement section. Here\'s another: The new area you\'ve opened for children to play while the customer shops. Instead of the headline...
1000 English proverbs and sayings
An exhaustive list of proverbs and sayings. A must read for advertising copywriters , writers in general and language buffs.1. A bad beginning makes a bad ending.2. A bad corn promise is better than a...
13 tips for writing a press release
Keep the following points in mind when writing your press release: Is your news "newsworthy”? The purpose of a press release is to inform the world of your news item. Do not use your press release ...
The impotence of proofreading
A must see for those copywriters addicted to SMS lingo.via Zigzackly...