Blog Detail
Affinitive's Social Media Playground
http://www.socialmediaplayground.com
A place to discuss all things related to word of mouth (WOM) and social media marketing and technology.
- Added on: Feb 24th, 2008
- Country: United States
- Language: English
- Author: Affinitive
- Listed in: Marketing Innovation
- Tags: Marketing social networking community word of mouth viral social media
Recent Posts
Evolving Beyond Communities of Unconnected Communities (Part 2 of 3)
OK, so you’ve identified your relevant social media channels and now have several outposts within social media. Your initiatives have proven successful at generating awareness, engaging in conversations and acquiring new relationships. The...
Word of Mouth “Supergenius” Preview - How Random House Connects Directly With Their Fans
We've been invited by our friends at GasPedal to present at their upcoming "Supergenius" conference (aka "How to be Great at Word of Mouth Marketing"), where we'll be giving a talk titled "How Random House is Connecting Teen Readers Directly with Aut...
1%
That's the percentage of retailers who have NO plans to have a Facebook page. ONE. PERCENT. That means that of the retailers surveyed in a survey by the e-tailing Group and PowerReviews in August and September of this year, Facebook will have almost ...
Evolving Beyond Communities of Unconnected Communities (Part 1 of 3)
In four separate client conversations over the last couple of months I’ve heard nearly the exactly the same phrase - “We have several successful social media efforts, but we’re missing a 'hub' that ties them all together.” Welcome to the st...
Marketing On Facebook Grows Up (Ask Your Lawyer!)
In the past year Facebook has become all but a staple in an online marketer’s repertoire thanks to their accelerated global growth and widening appeal across demographics. There are few brands out there that wouldn’t stand to benefit from an of...
To Tweet or not to Tweet?
That is the question.... At least that's the question that keeps coming up in conversations with my current / future / probable clients as we look at how to integrate Social Media Marketing into their strategy for 2010. As I've mentioned in earlier p...
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